Global News and Digital Insights
for the Consumer Goods Industry

Improved higher ratings result in excessive sale

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ConsumerGeniuses

Increased sales are correlated with higher ratings. Even if the change is slight in ratings from 4.2 to 4.4, it will impact sales. The rating at which sales accelerate varies with categories such as office desks, cat food (3.5 stars), children’s car seats (4.4 stars), air purifiers (3.9 stars). Companies should adopt few strategies to improve sales through a star rating system. 1, Firms should work on the digital representation of the product. 2, Install tech systems to analyze ratings. 3, Work with providers and use the resources for the betterment of products. 4, Improve customer experiences. 5, Adopt upgraded approaches for work.

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