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Wilson inaugurated a Tennis Museum and a “popup retail store”

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Wilson Sports Goods is expanding its DTC push and has launched a pop-up store and a Tennis Museum at SoHo, NYC. The newly opened museum spotlights Wilson’s tennis journey. The museum showcases his major achievements, including Interracial Tennis Match, 1940. The retail shop includes ventures from his latest sportswear along with limited editioned equipment. Customers can get customized rackets and apparel. Shoppers can also watch tournaments from the second floor of the shop.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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