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TikTok’s insight reveals its usage percentage and how it influences the users

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TikTok teamed up with Kantar and surveyed about 7,000 global users. The results conclude that people use the application to enjoy and connect with loved ones. 35% of users said they spend less time watching TV, and 45% said they spend less time using dating apps since they started using TikTok. 60% of users learn new recipes and DIY projects, 59% use the app to learn about the latest trends, while 25% buy products after watching an ad on TikTok. Users connect with friends through TikTok, as 66% of them participate in hashtag challenges, while 57% try new dance challenges. 81% of users plan to spend the same amount of time on TikTok.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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