With its startup engagement programme, the innovation and venture hub of Mondelez, SnackFutures is trying to support disruptive snack brands.
Walmart has added an innovation partner programme to its Connect advertising network. It is also opening access to popular third-party platforms like TikTok, Snapchat, and Roku.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (19th September-23rd September). We have covered different categories, including:
This data-driven research derives its findings from the Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, which covers 1.379.000+ startups and scale-ups globally. This insight features five FMCG businesses that are based on factors like formation year, location, money obtained, and more, allowing consumers to investigate the solutions of these five startups and scale-ups.
Chipotle has released a new Garlic Guajillo Steak product on Roblox. According to the brand, it is the first menu item released in the virtual world.
Snacks company Mondelēz has been using technology like AI, robotics, and data analytics for improved product recommendations, increased sales, better business planning, and monitoring the health of cocoa trees.
According to a survey by Triple Whale, TikTok is the most valuable platform for direct-to-consumer advertisements, even exceeding Facebook.
PepsiCo is collaborating with Archer Daniels Midland Co. to incorporate carbon-friendly practises across American farmland.
Jessica Alba talked in an interview about women in leadership positions.
Farmacy, a farm-to-face skincare brand recently acquired by Proctor & Gamble, launched its first pop-up experience at a shop in NYC’s SoHo neighbourhood.
Clorox has upgraded its 20-year old enterprise resource planning (ERP) to a cloud-based system and made supply chain investments.
Taking into account the vast changes incurred during COVID-19, experts predict that the world will be largely different in 2030 with new innovations.
Colgate is partnering with Perfect for its artificial intelligence and augmented reality beauty and fashion tech.
Product development in the beverage industry contains numerous risks. There is always an uncertainty about whether the beverage will meet the consumer’s expectations.
Coca-Cola is launching a musical AR experience in the Coca-Cola Dreamworld universe in association with Tomorrowland.
Mars is partnering with Instacart to make same-day deliveries available to customers. Mars products like M&Ms, Snickers, Pedigree, IAMs and other such things would be present in the catalogue.
Benchmarking is considered an important element in procurement as it allows a company to understand where it stands in relation to a given preference point.
Walmart is partnering with Procter & Gamble and TerraCycle to allow customers to recycle product packaging in four states.
E-commerce platforms are becoming more advanced with 3D virtual showrooms and try-on rooms.
Maybelline has started targeting the “hyper-casual gaming” space by launching a mobile app game, Maybelline Mascara Merge.
Artificial intelligence is proving to be a valuable tool in the food and beverage industry. Manufacturers, restaurants, ingredient suppliers, and flavour houses are using machine learning to gain insights into consumer trends.
Many important events are going on in the metaverse. Taco Bell is collaborating with Decentraland to launch a competition for engaged couples who could have a chance to get married virtually in a legalised ceremony.
General Mills’ brand Nature Valley has launched a ReTok shop on TikTok. It features limited products from sustainable brands, including L.L.Bean, Posted, Stasher, and others.
Estee Lauder would appear at Decentraland’s Metaverse Art Week, which would go on till August 28th.
In 2021, companies in Austin raised $4.9b capital in 380 deals, double from 2020. Insure tech companies, new space startups, female-founded startups, and BIPOC-founded startups have seen a rise.
Plant-based protein maker Beyond Meat has formed a partnership with Einride to provide it with electric trucks and charging stations for its supply chain.
In an interview, Lesley Salmon, Senior Vice President & Chief Information Officer at Kellogg, shared her experiences.
Bites is a communication platform that enables people to share bite-sized pieces of professional content, similar to social media. Unilever is using it and shares close to 30 bites a month.
Doritos has started a multi-channel campaign that asks consumers to hunt for triangle-shaped buildings.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (22nd August-26th August). We have covered different categories, including:
With its startup engagement programme, the innovation and venture hub of Mondelez, SnackFutures is trying to support disruptive snack brands.
Walmart has added an innovation partner programme to its Connect advertising network. It is also opening access to popular third-party platforms like TikTok, Snapchat, and Roku.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (19th September-23rd September). We have covered different categories, including:
This data-driven research derives its findings from the Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, which covers 1.379.000+ startups and scale-ups globally. This insight features five FMCG businesses that are based on factors like formation year, location, money obtained, and more, allowing consumers to investigate the solutions of these five startups and scale-ups.
Chipotle has released a new Garlic Guajillo Steak product on Roblox. According to the brand, it is the first menu item released in the virtual world.
Snacks company Mondelēz has been using technology like AI, robotics, and data analytics for improved product recommendations, increased sales, better business planning, and monitoring the health of cocoa trees.
According to a survey by Triple Whale, TikTok is the most valuable platform for direct-to-consumer advertisements, even exceeding Facebook.
PepsiCo is collaborating with Archer Daniels Midland Co. to incorporate carbon-friendly practises across American farmland.
Jessica Alba talked in an interview about women in leadership positions.
Farmacy, a farm-to-face skincare brand recently acquired by Proctor & Gamble, launched its first pop-up experience at a shop in NYC’s SoHo neighbourhood.
Clorox has upgraded its 20-year old enterprise resource planning (ERP) to a cloud-based system and made supply chain investments.
Taking into account the vast changes incurred during COVID-19, experts predict that the world will be largely different in 2030 with new innovations.
Colgate is partnering with Perfect for its artificial intelligence and augmented reality beauty and fashion tech.
Product development in the beverage industry contains numerous risks. There is always an uncertainty about whether the beverage will meet the consumer’s expectations.
Coca-Cola is launching a musical AR experience in the Coca-Cola Dreamworld universe in association with Tomorrowland.
Mars is partnering with Instacart to make same-day deliveries available to customers. Mars products like M&Ms, Snickers, Pedigree, IAMs and other such things would be present in the catalogue.
Benchmarking is considered an important element in procurement as it allows a company to understand where it stands in relation to a given preference point.
Walmart is partnering with Procter & Gamble and TerraCycle to allow customers to recycle product packaging in four states.
E-commerce platforms are becoming more advanced with 3D virtual showrooms and try-on rooms.
Maybelline has started targeting the “hyper-casual gaming” space by launching a mobile app game, Maybelline Mascara Merge.
Artificial intelligence is proving to be a valuable tool in the food and beverage industry. Manufacturers, restaurants, ingredient suppliers, and flavour houses are using machine learning to gain insights into consumer trends.
Many important events are going on in the metaverse. Taco Bell is collaborating with Decentraland to launch a competition for engaged couples who could have a chance to get married virtually in a legalised ceremony.
General Mills’ brand Nature Valley has launched a ReTok shop on TikTok. It features limited products from sustainable brands, including L.L.Bean, Posted, Stasher, and others.
Estee Lauder would appear at Decentraland’s Metaverse Art Week, which would go on till August 28th.
In 2021, companies in Austin raised $4.9b capital in 380 deals, double from 2020. Insure tech companies, new space startups, female-founded startups, and BIPOC-founded startups have seen a rise.
Plant-based protein maker Beyond Meat has formed a partnership with Einride to provide it with electric trucks and charging stations for its supply chain.
In an interview, Lesley Salmon, Senior Vice President & Chief Information Officer at Kellogg, shared her experiences.
Bites is a communication platform that enables people to share bite-sized pieces of professional content, similar to social media. Unilever is using it and shares close to 30 bites a month.
Doritos has started a multi-channel campaign that asks consumers to hunt for triangle-shaped buildings.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (22nd August-26th August). We have covered different categories, including:
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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