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Chipotle’s Garlic Guajillo Steak becomes the first menu item launched in the metaverse

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Chipotle has released a new Garlic Guajillo Steak product on Roblox. According to the brand, it is the first menu item released in the virtual world. It has limited availability in the U.S., Canada, and the metaverse. The Chipotle Grill Simulator on Roblox can be visited to get instructions and recipes from the Vice President of Culinary. Chipotle has been a major brand investing in the metaverse with projects like the virtual restaurant in Roblox, the Burrito Builder game, and a crypto game. It is an educated decision as 38% of people on the metaverse are willing to pay for virtual food and the virtual world is expected to grow by 40% annually. Other food chains to have experimented with the platform include Wendy’s, Pizza Hut, Jimmy John’s, and Starbucks.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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