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Colgate and Perfect to create an augmented reality teeth whitening simulation for its Pen

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Colgate is partnering with Perfect for its artificial intelligence and augmented reality beauty and fashion tech. The companies have come together to offer a tooth whitening algorithm that showcases Colgate Optic White Overnight Teeth Whitening Pen results in the form of an AR simulation. The tool would help customers make a more informed decision before buying. Users will be able to view the simulation through a smartphone on the Colgate Whitening Hub. QR codes would be present on the packs of Colgate Optic White Overnight Teeth Whitening Pen.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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