Global News and Digital Insights
for the Consumer Goods Industry

Weekly Snapshot of Top Trends in CG Industry



This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (22nd August-26th August). We have covered different categories, including:

Direct to Consumer: China topped the list, with 45.3% of retail sales taking place online, followed by the UK with a 35.9% share and South Korea with a 30.1% share.

AI and Robotics: CPG companies can increase revenue by incorporating data science, which would analyse consumer forecasts via Pecan AI, an analytics startup.

Sustainability: The fear of climate change in consumers has increased as 46% consider climate change as the chief environmental problem, followed by air quality (36%) and plastic pollution (33%) in 2022.

Consumer Trends: Harry Jowsey amassed 4.8M followers on TikTok and 4M followers on Instagram by posting content consistently, observing analytics and collaborating with other creators.

Supply Chain: PepsiCo is boosting the purchase of 30,000 pallets made up of UBQ. The pallets also contain recycled PP resin and recycled BOPP, streamlining PepsiCo’s supply chain.

Metaverse: Hindustan Unilever (HUL) has created a web-based digital Augmented Reality Game on Vossle, which is a SaaS platform that creates a Metaverse WebAR experience.