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Estee Lauder offers POAP to visitors of Metaverse Art Week at Decentraland

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Estee Lauder would appear at Decentraland’s Metaverse Art Week, which would go on till August 28th. The event is going to feature digital art installations, performances, conceptual art products, and NFT exhibitions. Estee Lauder is set to provide visitors with a Proof of Attendance Protocol (POAP) that serves as proof of their coming to a particular event. The beauty brand aims to merge beauty, heritage, design, and innovation into the project. Dr. Alex Box has designed the NFT in tribute to the founder of Estee Lauder by incorporating the brand’s EL cartouche. The POAP can be claimed at three places, namely the Sculpture Garden, CashLabs Gallery, and ArtNet. The visitors would also get upcoming Web3 activations from Estée Lauder.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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