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General Mills launches ReTok shop on TikTok to reward sustainability

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General Mills’ brand Nature Valley has launched a ReTok shop on TikTok. It features limited products from sustainable brands, including L.L.Bean, Posted, Stasher, and others. The main reason behind this new project is to reward those consumers who support environmentally conscious attitudes. They can post videos promoting sustainable practises with the hashtag #ReTokForNature and will get a chance to get a promo code that they can exchange for an item. In three phases of reducing, reusing, and recycling, new items produced in collaboration with TikTok creators will be featured in the shop too. TV hosts Stephen “tWitch” Boss and Allison Holker-Boss have been roped in to support the campaign.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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