Product development in the beverage industry contains numerous risks. There is always an uncertainty about whether the beverage will meet the consumer’s expectations. For this reason, brands are treated as product portfolios and base products are treated as platforms. The focus is no longer on single product championing but instead on diverse consumer populations. AI helps better navigate this uncertainty. Technology helps recruit specific consumers that perfectly fit beverage companies’ target audiences, leading to better product understanding. It eliminates profile, competitor, and landscape risks and detects granular changes in flavour preferences. Development research has become personalised, forward-looking, and exploration-centred. Curion’s Digital Solutions Toolkit, Gastrograph AI, and Spoonshot are some of the significant engines.

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