Americas Archives | Page 21 of 27 | ConsumerGeniuses Blog

Note for the retailers: The futuristic disruptive innovations in the supply chain industry

ConsumerGeniuses March 28, 2022

As per the Fulfillment Vision Study, presented by Zebra Technologies Inc, 78% of logistic companies aim to offer same-day delivery by 2023, while 40% of them plan to deliver goods within two days by 2028. To achieve these targets, 87% of the companies plan to utilise crowdsourced delivery and 86% of the logistic businesses plan to launch buy online/pick up in-store trend in future. The manual spreadsheets are expected to be replaced with barcode scanners, as per the response from 94% of omnichannel retailers. Respondents believe that the most disruptive technologies of the future will be robotics 37%, mobile tech 37%, autonomous vehicles 38%, and drones 39%. The need for inventory accuracy will grow by 83% in North America. More than 80% of the European and Middle Eastern businesses will use store inventory to fulfil orders, and 95% of Asia-Pacific respondents think that e-commerce is driving the need for faster delivery. Read more from Mhlnews

Chipotle’s tortilla-making robot, Chippy, is on its way to serve its customers

ConsumerGeniuses March 25, 2022

Chipotle is pivoting a tortilla-making robot, Chippy, in its innovation hub in Irvine, Calif. Chipotle has collaborated with Miso Robotics, a company that manufactured Flippy, a fast-food robotic arm. Chippy is a modified and customised version of Flippy, optimised to make tortilla chips instead of flipping burgers or frying potatoes like Miso’s Flippy. Chipotle is testing the bot and plans to introduce Chippy to the restaurants in Southern California and later across the global chain. Read more from Thespoon

Mac’s MACStack Mascara is the hot topic on TikTok, grabbing the attention of influencers and buyers

ConsumerGeniuses March 25, 2022

Mac launched its new mascara, MACStack Mascara on 1st March 2022, which achieved unicorn status within no time. The hashtag #MacStackMascara crossed 73.1 million views on TikTok, encouraging more and more people to buy the product. The mascara comes in two variations: one is the classic version, and the other comes with a micro brush for shorter and harder-to-reach bottom lashes. The mascara works wonders on the lashes as it does not clump after a number of coats. Numerous TikTok stars, including Kelly Rose Sarno (624,000 followers), Mikayla Nogueira (11 million followers), Patrick Starrr (3 million followers), and others compared and reviewed the product, stating it one of the best of its kind. Read more from Glossy

A new market strategy: DTC brands are opening physical stores

ConsumerGeniuses March 25, 2022

E-commerce entrepreneurs and brands like Another Tomorrow are heading towards physical stores to establish a seamless omnichannel system, allowing customers to shop from mobile phones, laptops, or physical stores at their convenience. Some well-established brands like Warby Parker and Allbirds established their physical presence years ago. Following the same directions, now many smaller brands are experimenting with this by opening free-standing shops, securing short-term spaces, or leasing from a retail service. Many factors, including high digital marketing costs and prohibitive customer acquisition, have encouraged DTC brands to open physical shops, establishing a seamless omnichannel presence. Read more from Nytimes

Teeccino’s findings: Consumers are either curbing their coffee intake or looking for alternatives

ConsumerGeniuses March 25, 2022

Caffeine’s serious health side effects, including insomnia, acid reflux, and headaches, have driven consumers to curb caffeine intake or explore healthier alternatives. Many newbies have entered the space, like Mellow Rooster, Buzz Lite, and Mud\Wtr, but Teeccino, serving consumers for decades still leads others. Teeccino launched a key ingredient, Ramon seeds, that tastes like dark roasted coffee with chocolate flavours, for consumers not willing to completely eliminate coffee. The brand offers multiple flavours like creamy, spicy, fruity, and minty tastes for health-conscious consumers, along with roasted tea bags made from functional ingredients such as plant-based prebiotic concentrates and adaptogenic mushrooms. The brand aims to reduce stress, improve gut health, and boost immunity via its refreshing beverage line. Read more from Foodbusinessnews

Chick-fil-A transforms its cooking oil into transportation fuel to boost sustainable practices

ConsumerGeniuses March 23, 2022

Darling Ingredients Inc. is the world’s sustainability giant that turns food waste into sustainable products and renewable energy producers. Chick-fil-A Inc. has collaborated with Darling Ingredients, which would help the fast-food restaurant transform its cooking oil into cleaner-burning renewable transportation fuel. The service brand of Darling Ingredients, DAR PRO Solutions, would collect used cooking oil from Chick-fil-A’s US and Canadian restaurants. Read more from Waste360

Crowded emails: DTC brands need to adopt a whimsical approach to shine

ConsumerGeniuses March 23, 2022

DTC brands are diversifying their advertising strategies and trying their best to rely less on Facebook, Instagram, or TikTok. However, the channels they use to advertise are becoming crowded over time, forcing brands to shine and stand out among crowded emails and podcasts. A DTC bedding and lifestyle brand, Parachute, has adopted a whimsical approach to stand out among the traditional literal emails. In the future, the brand aims to promote its products by telling compelling stories to which consumers can relate. Read more from Idealmarketingforum

L’Oréal’s insight: The future of beauty packaging is bio-based and carbon-captured

ConsumerGeniuses March 23, 2022

L’Oréal’s global director of sustainable packaging, Brice Andre, stated that the future of beauty packaging will be a blend of both sustainability and desirability inspired by strong cross-industrial partnerships. He added that the packaging industry would advance due to the development of lifecycle analysis, material science, and smart product design. The beauty giant presented its global sustainability goals for 2030, comprising of the following three commitments 1, the launch of recycled or bio-based plastic packaging. 2, carbon-neutral company sites and centres. 3, utilisation of 95% of bio-based ingredients. L’Oréal is expanding its network by partnering with Nestle Waters, Suntory Beverages & Food Europe, and PepsiCo to create infinitely recyclable bottles. Plus, L’Oréal’s collaboration with LanzaTech to develop carbon-capture packaging materials is another step towards the establishment of eco-sustainable packaging. Read more from cosmeticsdesign

Costco offers in house deliveries in the US through Costco Logistics

ConsumerGeniuses March 23, 2022

To fulfil the U.S surged e-commerce demands, Costco delivers 85% of its LTL shipments from Costco Logistics. Costco Logistics offers in-house delivery of big and bulky products to scale up its customer satisfaction. Costco had acquired Costco Logistics as Innovel Solutions for $1 billion back in March 2020. According to the Executive Vice President and CFO, Richard Galanti, deliveries for Costco Logistics increased 22% year over year. Read more from Supplychaindive

Weekly snapshot of top trends in CG industry

ConsumerGeniuses March 21, 2022

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (14th March-18th March). We have covered different categories, including 1, DTC: The latest Report by CI&T revealed that among the 415 US individuals only 9% expected the same-day delivery, while the rest prioritised reliability over speedy delivery. 2, AI and Robotics: Food and beverage companies like Campbell Soup Co. and Coca-Cola Co. are pivoting NFTs to innovate their business strategies, raise awareness, engage with global customers and promote their brands. 3, Sustainability: PepsiCo pledged to reduce its single-use plastic packaging by 50% across its global beverage sector by 2030. It would craft its sustainability goals per system capabilities, consumer preferences, and market opportunities. 4, Consumer Trends: The 14th AGS study claims that 70% of UAE consumers research about pricing and product prior to visiting a nearby store. The retailers need to know their well-informed customers through personalisation, customisation, and data. 5, Supply Chain: Google has pledged to invest $2.5 billion in diverse suppliers in 2022 and the tech firm aims to branch out its supplier diversity program beyond America.

Instagram and Instagram Stories remained the top choice for brands for influencer-driven marketing

ConsumerGeniuses March 18, 2022

According to the report presented by CreatorIQ and Tribe Dynamics, 66% of brands have spent more on creator-driven marketing campaigns as compared to the last year. With transforming marketing styles, Instagram and Instagram Stories secured the top position among other social media apps for creator campaigns. TikTok has prompted retailers to find the right consumers via effective approaches and strategies. The report claims that 88% of influencers and 96% of brands promote their products via Instagram Stories, while 42% of influencers and 46% of brands utilise TikTok for the same purpose. Due to the constantly evolving influencer-driven marketing trends, brands and retailers are thinking of creative strategies to grasp the attention of the targeted audience. Read more from Socialmediatoday

Investors’ strong demand made The Coca-Cola Company take a reusable packaging pledge

ConsumerGeniuses March 18, 2022

The Coca-Cola Company has taken the reusable packaging pledge in response to the strong urge from investors and activists. The beverage giant has aimed to launch reusable containers for 25% of its food and beverage portfolio globally by 2030. As per Coca-Cola, this is the first goal set by the company regarding returnable packaging which would serve as a pleasant change in strategy and performance. As you sow and Green Century filled a shareholder proposal which prompted the beverage firm to cut virgin plastic and set higher sustainable targets. Top international brands including the Coca-Cola Company, PepsiCo, and others signed a global pact in January to reduce plastic packaging. Read more from Insidefmcg

PepsiCo pledged to replace single-use plastic packaging with refillable containers across its portfolio

ConsumerGeniuses March 18, 2022

PepsiCo has pledged to reduce its single-use plastic packaging by 50% across its global beverage sector by 2030. The beverage giant has taken the pledge in response to the shareholder proposal filed by As You Sow. The shareholder urged PepsiCo to cut the use of virgin plastic and set stronger refillable and sustainable goals. Following The Coca-Cola Company, PepsiCo has also agreed to replace 25% of its beverages’ single-use packaging with refillable containers. PepsiCo has informed As You Sow that it would craft its sustainability goals per system capabilities, consumer preferences, and market opportunities. Further, the beverage firm would announce the final size of its commitment by the end of this year. Read more from Waste360

Tyson Foods seeking assistance from innovators to improve its sustainability footprint

ConsumerGeniuses March 18, 2022

Tyson Foods’ Venture Capital Arm has decided to consult entrepreneurs and innovators to help the food giant establish a clear system and reach its sustainability goals by the near future. Tyson Ventures is aiming to achieve various sustainability indicators like 1, Reducing greenhouse gas emissions and food waste. 2, Introducing sustainable water management solutions and sustainable packaging. 3, Considering animal welfare and soil health, and 4, Promoting regenerative agriculture. Tysons Foods has taken the accelerator approach to improve its sustainability footprint through third-party expertise and assistance. The meat giant is organising a demo day pitch event on 11 July 2022. Read more from Fooddive

Google’s diverse supplier plan expands beyond America

ConsumerGeniuses March 16, 2022

Google has pledged to invest $2.5 billion in diverse suppliers in 2022, according to the vice president of global procurement & chief procurement officer, Jennifer Moceri. The tech firm aims to branch out its supplier diversity program beyond America. As the company is working to expand its program globally, it is also working to focus on the development, mentorship, and versatile partnership programs. Read more from Supplychaindive

Diebold Nixdorf launched its cloud-based software solution for retailers

ConsumerGeniuses March 16, 2022

Diebold Nixdorf, an American multinational financial and retail technology company, has launched its Vynamic® Retail Platform, a cloud-based software solution, innovating the future of retail. The platform is designed on the basis of an API-first software environment, enabling a smooth shopping experience across multiple channels. The platform offers its services to multiple retailers like fashion, grocery, and convenience with an end-to-end management solution. The platform provides retailers a complete suite, including configurable checkout solutions, retail management, loyalty, and compliance surety. Read more from Esmmagazine

CPG companies are pivoting NFTs to drive innovation

ConsumerGeniuses March 14, 2022

Food and beverage companies are pivoting NFTs to innovate their business strategies.

Shoppable content: what the future holds for retailers

ConsumerGeniuses March 14, 2022

Social commerce is the new normal of the 21st century and shoppable content serves as the foundation, helping social commerce sales double by 2025. Shoppable content features videos, catalogs, digital images, or social media posts, allowing consumers to buy products directly. Hashtags like #tiktokmademebuyit (TikTok), shopping features like shop module, shop button, and live shopping (Twitter), and Snapchat’s Verishop collaboration are promoting shoppable content. Retailers can leverage newly introduced social media features like Instagram reels, Facebook shops, live-streaming, and Pinterest shopping to boost their e-commerce by providing the shopper relevant content. Shoppable content can function beyond add to cart and buy now buttons on retailers’ e-commerce sites as companies can optimise the content through shoppable multimedia, images, and customer reviews. Read more from Bazaarvoice

Weekly snapshot of top trends in CG industry

ConsumerGeniuses March 14, 2022

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (07th March-11th March). We have covered different categories, including AI & Robotics, Sustainability, Consumer Trends, Direct to Consumer, and Digital Supply Chain.

Connected Retail Report: Online Shoppers now demand reliability instead of speedy deliveries

ConsumerGeniuses March 14, 2022

The latest Connected Retail Report CI&T revealed some shocking consumer preferences that can serve as an eye-opener for retailers. Among the 415 US individuals surveyed by CI&T, only 9% expected the same-day delivery, while the rest of the participants prioritised reliability over speedy delivery. For an optimal mix of speed and satisfying services, retailers should ask the consumer at the time of checkout: when does he/she need to receive the parcel? This would allow retailers to control supply chain costs and focus on the parcels that need to be shipped first. To find out consumers’ choices for online deliveries, CI&T presented four options, involving websites, apps, mobile sites, and social media pages. Read more from Supplychainbrain