Global News and Digital Insights
for the Consumer Goods Industry

Instagram and Instagram Stories remained the top choice for brands for influencer-driven marketing



According to the report presented by CreatorIQ and Tribe Dynamics, 66% of brands have spent more on creator-driven marketing campaigns as compared to the last year. With transforming marketing styles, Instagram and Instagram Stories secured the top position among other social media apps for creator campaigns. TikTok has prompted retailers to find the right consumers via effective approaches and strategies. The report claims that 88% of influencers and 96% of brands promote their products via Instagram Stories, while 42% of influencers and 46% of brands utilise TikTok for the same purpose. Due to the constantly evolving influencer-driven marketing trends, brands and retailers are thinking of creative strategies to grasp the attention of the targeted audience.

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