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Crowded emails: DTC brands need to adopt a whimsical approach to shine



DTC brands are diversifying their advertising strategies and trying their best to rely less on Facebook, Instagram, or TikTok. However, the channels they use to advertise are becoming crowded over time, forcing brands to shine and stand out among crowded emails and podcasts. A DTC bedding and lifestyle brand, Parachute, has adopted a whimsical approach to stand out among the traditional literal emails. In the future, the brand aims to promote its products by telling compelling stories to which consumers can relate.

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