The Coca-Cola Company has taken the reusable packaging pledge in response to the strong urge from investors and activists. The beverage giant has aimed to launch reusable containers for 25% of its food and beverage portfolio globally by 2030. As per Coca-Cola, this is the first goal set by the company regarding returnable packaging which would serve as a pleasant change in strategy and performance. As you sow and Green Century filled a shareholder proposal which prompted the beverage firm to cut virgin plastic and set higher sustainable targets. Top international brands including the Coca-Cola Company, PepsiCo, and others signed a global pact in January to reduce plastic packaging.