Coca-Cola is launching a musical AR experience in the Coca-Cola Dreamworld universe in association with Tomorrowland.
Benchmarking is considered an important element in procurement as it allows a company to understand where it stands in relation to a given preference point.
Maybelline has started targeting the “hyper-casual gaming” space by launching a mobile app game, Maybelline Mascara Merge.
Artificial intelligence is proving to be a valuable tool in the food and beverage industry. Manufacturers, restaurants, ingredient suppliers, and flavour houses are using machine learning to gain insights into consumer trends.
Many important events are going on in the metaverse. Taco Bell is collaborating with Decentraland to launch a competition for engaged couples who could have a chance to get married virtually in a legalised ceremony.
Estee Lauder would appear at Decentraland’s Metaverse Art Week, which would go on till August 28th.
Coca-Cola Europacific Partners has launched a supply chain sustainability programme in partnership with Rabobank.
Doritos has started a multi-channel campaign that asks consumers to hunt for triangle-shaped buildings.
P&G-owned Tula has decided to expand in China with a launch on the Tmall Global e-commerce site, social media, Red and Douyin. It also had small strategies on WeChat and Weibo.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (22nd August-26th August). We have covered different categories, including:
Hindustan Unilever (HUL) has created a web-based digital Augmented Reality Game on Vossle, which is a SaaS platform that creates a Metaverse WebAR experience.
An advanced conversion technology has been introduced by UBQ Materials by patenting the world’s first bio-based thermoplastic made of unsorted household waste.
The brand first appeared in the metaverse with the Friendship Day Loot Box, which had different products like a virtually wearable NFT puffer jacket.
China topped the list, with 45.3% of retail sales taking place online. It was followed by the UK with a 35.9% share and South Korea with a 30.1% share.
It has been estimated that companies can increase revenue by incorporating data science, which would analyse consumer forecasts.
Harry Jowsey became a social media influencer after his appearance on Netflix’s Too Hot To Handle. He has amassed 4.8M followers on TikTok and 4M followers on Instagram.
Content marketing is one of the chief solutions that can save a dying business. Seven brands have done something successful in this field.
In recent years, brands selling consumer packaged goods have shifted some of their sales away from brick-and-mortar stores to online channels. As a result, many consumers have begun buying directly from manufacturer websites because stores usually run out of many CPG products such as toilet paper, disinfectant, and hand sanitiser due to the pandemic.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (14th August-18th August). We have covered different categories, including:
Meta announced that the live shopping option on Facebook would end in October. In addition to this, TikTok decided not to expand its live stream shopping to the US.
Many brands are hiring influencers for marketing purposes, not limiting themselves to celebrities with massive followings but also micro-and nanoinfluencers, kidfluencers, gaming influencers, and virtual influencers.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (8th August-12th August). We have covered different categories, including:
According to a report, 38% of consumers using the metaverse are open to restaurant purchases in the virtual world.
According to a TraceGains survey, 58% of CPG companies list supply chain disruptions as their biggest challenge. More than six out of ten leaders claimed to have changed six product recipes.
The Metaverse is nowadays acknowledged as the future of marketing and advertising. Many big brands have delved into it, including Nike, Adidas, Coca Cola, and Gucci.
Brands like to hire couples for advertising since usually their engagement rate and analytics are higher and people like to follow their relationship.
Electric vehicle startup Xpeng and its investor Chinese e-commerce company Alibaba are opening a computing centre to train software for driverless cars.
The platform held a survey of social networking users in the Asia-Pacific (2022-2025), counting anyone using social sites even once a month.
Many online sites saw a surge in sales at the onset of the pandemic even as physical stores suffered. The end of lockdown has reversed this turn of events.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (1st August-5th August). We have covered different categories, including:
Coca-Cola is launching a musical AR experience in the Coca-Cola Dreamworld universe in association with Tomorrowland.
Benchmarking is considered an important element in procurement as it allows a company to understand where it stands in relation to a given preference point.
Maybelline has started targeting the “hyper-casual gaming” space by launching a mobile app game, Maybelline Mascara Merge.
Artificial intelligence is proving to be a valuable tool in the food and beverage industry. Manufacturers, restaurants, ingredient suppliers, and flavour houses are using machine learning to gain insights into consumer trends.
Many important events are going on in the metaverse. Taco Bell is collaborating with Decentraland to launch a competition for engaged couples who could have a chance to get married virtually in a legalised ceremony.
Estee Lauder would appear at Decentraland’s Metaverse Art Week, which would go on till August 28th.
Coca-Cola Europacific Partners has launched a supply chain sustainability programme in partnership with Rabobank.
Doritos has started a multi-channel campaign that asks consumers to hunt for triangle-shaped buildings.
P&G-owned Tula has decided to expand in China with a launch on the Tmall Global e-commerce site, social media, Red and Douyin. It also had small strategies on WeChat and Weibo.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (22nd August-26th August). We have covered different categories, including:
Hindustan Unilever (HUL) has created a web-based digital Augmented Reality Game on Vossle, which is a SaaS platform that creates a Metaverse WebAR experience.
An advanced conversion technology has been introduced by UBQ Materials by patenting the world’s first bio-based thermoplastic made of unsorted household waste.
The brand first appeared in the metaverse with the Friendship Day Loot Box, which had different products like a virtually wearable NFT puffer jacket.
China topped the list, with 45.3% of retail sales taking place online. It was followed by the UK with a 35.9% share and South Korea with a 30.1% share.
It has been estimated that companies can increase revenue by incorporating data science, which would analyse consumer forecasts.
Harry Jowsey became a social media influencer after his appearance on Netflix’s Too Hot To Handle. He has amassed 4.8M followers on TikTok and 4M followers on Instagram.
Content marketing is one of the chief solutions that can save a dying business. Seven brands have done something successful in this field.
In recent years, brands selling consumer packaged goods have shifted some of their sales away from brick-and-mortar stores to online channels. As a result, many consumers have begun buying directly from manufacturer websites because stores usually run out of many CPG products such as toilet paper, disinfectant, and hand sanitiser due to the pandemic.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (14th August-18th August). We have covered different categories, including:
Meta announced that the live shopping option on Facebook would end in October. In addition to this, TikTok decided not to expand its live stream shopping to the US.
Many brands are hiring influencers for marketing purposes, not limiting themselves to celebrities with massive followings but also micro-and nanoinfluencers, kidfluencers, gaming influencers, and virtual influencers.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (8th August-12th August). We have covered different categories, including:
According to a report, 38% of consumers using the metaverse are open to restaurant purchases in the virtual world.
According to a TraceGains survey, 58% of CPG companies list supply chain disruptions as their biggest challenge. More than six out of ten leaders claimed to have changed six product recipes.
The Metaverse is nowadays acknowledged as the future of marketing and advertising. Many big brands have delved into it, including Nike, Adidas, Coca Cola, and Gucci.
Brands like to hire couples for advertising since usually their engagement rate and analytics are higher and people like to follow their relationship.
Electric vehicle startup Xpeng and its investor Chinese e-commerce company Alibaba are opening a computing centre to train software for driverless cars.
The platform held a survey of social networking users in the Asia-Pacific (2022-2025), counting anyone using social sites even once a month.
Many online sites saw a surge in sales at the onset of the pandemic even as physical stores suffered. The end of lockdown has reversed this turn of events.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (1st August-5th August). We have covered different categories, including:
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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