Global News and Digital Insights
for the Consumer Goods Industry

Weekly Snapshot of Top Trends in CG Industry



This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (14th August-18th August). We have covered different categories, including:

Direct to Consumer: The departure of big giants like Facebook, TikTok, and Amazon has paved the way for smaller brands like Fireworks, StageMe, Douyin, and Taobao to offer Livestream shopping.

AI and Robotics: Mars’ digital Vice President, Sandeep Jamadagni, believes that problems of rising prices can be combated with improvements in planning, logistics, and manufacturing.

Sustainability: The Estee Lauder Companies has announced its determination to adopt 100% electric vehicles by 2030, making it the first beauty company to become part of the Climate Group’s EV100 initiative.

Consumer Trends: Sundar Pichai, CEO of Google, has announced a “Simplicity Sprint” in which more than 170,000 full-time employees would participate to offer ideas for increased efficiency.

Supply Chain: To establish a network of diverse suppliers and vendors Peapod Digital Labs has planned to organise four virtual events in 2022, allowing retailers to connect with diverse and certified businesses.

Metaverse: Instagram announced that the application is now allowing users to share their NFTs on Instagram stories, messages, or feeds with no additional charges. Twitter and YouTube are also planning to embrace NFTs.