Asics has released the “UI Collection,” a collaboration with web3 brand Solana.
At the grocery store, digital wallet acceptance is increasing, and retailers that do not yet accept mobile payments may need to move up if they want to stay competitive.
McCain Foods, the world’s largest frozen potato product maker, has launched a new activation on Roblox, a blockchain-based virtual world.
Mondelēz International has launched the second phase of its Cocoa Life programme, which will be funded with an extra $600 million until 2030.
Soft Robotics Inc. revealed that mGripAI was featured in various booths at the Pack Expo International Exposition, which was held October 23-26, 2022, at the McCormick Centre in Chicago, Illinois.
L’Oréal, Meta, and the French business school HEC Paris are collaborating to develop a startup acceleration programme focused on innovation in the metaverse.
In light of the sophistication of e-commerce, L’Oréal is confronting an increase in content demands. Brands are attempting to decipher all of this in real time in order to match customer requests.
Lucky Charms, which is owned by General Mills, has released its first augmented reality game, “Journey to the Magic Gems.”
Reckitt Benckiser and Mondi have collaborated to produce paper-based packaging for the dishwasher detergent brand Finish.
Cheetos’ first excursion into virtual reality allows users to resurrect a long-dead taste. Chesterville is a virtual community in Meta Horizon Worlds in Meta Quest 2.
Yungblud, a British musician, and sugar-free 5 Gum have discovered a new application for used chewing gum, which is jewellery.
“Together at the Table,” Kraft Heinz’s 2022 Environmental Social Governance (ESG) report, summarises the company’s ESG progress during 2021.
Fifth Season is the first vertical farming company to offer ready-to-eat salad kits at over 1,200 sites across 12 states.
Vikas Khanna, a Michelin-starred chef, has opened Sacred Foods of India in Dubai.
Hollister Co., an Abercrombie & Fitch Co. retailer, is introducing a new system that allows customers to hand their shopping carts to someone else for payment.
For a new sustainability-focused ad, Mentos engaged raccoons to perform the unpleasant work of trash collection.
The Teach Me How to Gummy campaign by Bayer and Linqia, which debuted in the summer of 2021, focused on elderly users of TikTok rather than young consumers.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (10th October-14th October). We have covered different categories, including:
While many of us are unsure what the next year will bring, we can all agree that climate change and the health of our planet will be greatly influenced not just by our lifestyle choices but also by the companies we support and how we conduct our own.
Marketers who used to carry out broad-based demographic targeting face new challenges with Generation Z. 91% of 18-to 25-year-old Generation Zs say mainstream pop culture is a thing of the past.
Efforts to minimise waste and promote recycling are at the heart of the circular supply chain. Colgate-Palmolive is one multinational that is leading the way in this area.
According to The Financial Times, TikTok intends to introduce its live retail “TikTok Shop” function to North America using outsourced technology.
Flowers Foods, Inc. launched a website to get consumer input on new products aimed at expanding its company outside the bread aisle.
Armani Beauty has partnered with Fortnite to promote Code, its new men’s scent. As a way of finding the aroma, the company encourages customers to participate in an interactive experience dubbed “Rewrite the Code.”
With eCommerce, SKU multiplication, and manpower constraints complicating beverage operations, experts believe voice picking systems can help warehouses simplify the complicated difficulties.
P&G has grown to become one of the world’s top consumer goods companies. P&G signed a multiyear agreement with Microsoft to change its digital manufacturing platform in the summer of 2022.
At present, 94% of CPG food and beverage firms are experiencing less than 3% growth. Growth has been moving downward across industrial segments over the last five years, with the unprecedented impact of COVID-19 causing a bottoming out in 2020.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (3rd October-7th October). We have covered different categories, including:
For the second year in a row, Sephora’s annual Sephoria event was hosted virtually.
According to reports, Chipotle Mexican Grill has begun testing several new technologies.
Asics has released the “UI Collection,” a collaboration with web3 brand Solana.
At the grocery store, digital wallet acceptance is increasing, and retailers that do not yet accept mobile payments may need to move up if they want to stay competitive.
McCain Foods, the world’s largest frozen potato product maker, has launched a new activation on Roblox, a blockchain-based virtual world.
Mondelēz International has launched the second phase of its Cocoa Life programme, which will be funded with an extra $600 million until 2030.
Soft Robotics Inc. revealed that mGripAI was featured in various booths at the Pack Expo International Exposition, which was held October 23-26, 2022, at the McCormick Centre in Chicago, Illinois.
L’Oréal, Meta, and the French business school HEC Paris are collaborating to develop a startup acceleration programme focused on innovation in the metaverse.
In light of the sophistication of e-commerce, L’Oréal is confronting an increase in content demands. Brands are attempting to decipher all of this in real time in order to match customer requests.
Lucky Charms, which is owned by General Mills, has released its first augmented reality game, “Journey to the Magic Gems.”
Reckitt Benckiser and Mondi have collaborated to produce paper-based packaging for the dishwasher detergent brand Finish.
Cheetos’ first excursion into virtual reality allows users to resurrect a long-dead taste. Chesterville is a virtual community in Meta Horizon Worlds in Meta Quest 2.
Yungblud, a British musician, and sugar-free 5 Gum have discovered a new application for used chewing gum, which is jewellery.
“Together at the Table,” Kraft Heinz’s 2022 Environmental Social Governance (ESG) report, summarises the company’s ESG progress during 2021.
Fifth Season is the first vertical farming company to offer ready-to-eat salad kits at over 1,200 sites across 12 states.
Vikas Khanna, a Michelin-starred chef, has opened Sacred Foods of India in Dubai.
Hollister Co., an Abercrombie & Fitch Co. retailer, is introducing a new system that allows customers to hand their shopping carts to someone else for payment.
For a new sustainability-focused ad, Mentos engaged raccoons to perform the unpleasant work of trash collection.
The Teach Me How to Gummy campaign by Bayer and Linqia, which debuted in the summer of 2021, focused on elderly users of TikTok rather than young consumers.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (10th October-14th October). We have covered different categories, including:
While many of us are unsure what the next year will bring, we can all agree that climate change and the health of our planet will be greatly influenced not just by our lifestyle choices but also by the companies we support and how we conduct our own.
Marketers who used to carry out broad-based demographic targeting face new challenges with Generation Z. 91% of 18-to 25-year-old Generation Zs say mainstream pop culture is a thing of the past.
Efforts to minimise waste and promote recycling are at the heart of the circular supply chain. Colgate-Palmolive is one multinational that is leading the way in this area.
According to The Financial Times, TikTok intends to introduce its live retail “TikTok Shop” function to North America using outsourced technology.
Flowers Foods, Inc. launched a website to get consumer input on new products aimed at expanding its company outside the bread aisle.
Armani Beauty has partnered with Fortnite to promote Code, its new men’s scent. As a way of finding the aroma, the company encourages customers to participate in an interactive experience dubbed “Rewrite the Code.”
With eCommerce, SKU multiplication, and manpower constraints complicating beverage operations, experts believe voice picking systems can help warehouses simplify the complicated difficulties.
P&G has grown to become one of the world’s top consumer goods companies. P&G signed a multiyear agreement with Microsoft to change its digital manufacturing platform in the summer of 2022.
At present, 94% of CPG food and beverage firms are experiencing less than 3% growth. Growth has been moving downward across industrial segments over the last five years, with the unprecedented impact of COVID-19 causing a bottoming out in 2020.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (3rd October-7th October). We have covered different categories, including:
For the second year in a row, Sephora’s annual Sephoria event was hosted virtually.
According to reports, Chipotle Mexican Grill has begun testing several new technologies.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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