While many of us are unsure what the next year will bring, we can all agree that climate change and the health of our planet will be greatly influenced not just by our lifestyle choices but also by the companies we support and how we conduct our own. Sustainability, we think, should be at the centre of an organisation’s innovation strategy. Multiple firms have worked on a variety of sustainability concerns throughout the years, including raising recycling rates, lowering water consumption in the home, supply-chain management, sustainable material alternatives, and nudge methods to affect consumer behaviour. Below are a few such trailblazing companies to keep an eye on that can help CPG companies and their customers become more sustainable.

1. Eugene

Eugene is an amazing recycling software solution and barcode scanner created by Uzer, a sustainable innovation business located in Paris. Their mission is to not only assist consumers in recycling better, but also to educate them on how to consume more responsibly. This is accomplished through their app and barcode scanners, which give information on which goods are recyclable and how to recycle them properly. They also offer users incentives by cooperating with businesses to offer points and awards that users can redeem based on their recycling habits. Eugene is an excellent tool for encouraging ethical consumerism by encouraging waste sorting, proper recycling habits, and consumer education.

2. Mimbly

Mimbly, headquartered in Gothenburg, Sweden, attempts to modify unsustainable behaviours via product innovation. They seek to change the frequently wasteful household washing process with their flagship product, the “Mimbox.” The Mimbox is a washing machine add-on device that allows for water recycling while also cutting energy usage and limiting the spread of synthetic microfibres. The “Mimbag,” a subsidiary product, is a laundry bag that keeps micro-plastics from entering the water during the wash cycle. The ‘Mimbox’ and ‘Mimbag’ revolutionise the way people wash their clothing, making the process more sustainable and with less friction.

3. Provenance

Through product narrative, Provenance assists businesses in building confidence in their goods and supply chain. They assist brands in effectively communicating the impact and journey of their goods along their full value chain, from sourcing, manufacture, and distribution to the shelf. This implies that buyers may interact with companies that share their beliefs and have a beneficial influence on people and the environment. Provenance enables consumers to make more confident purchases.

4. Hubbub

Hubbub is an innovation hub and a social company that focuses on making a concrete and positive difference. They design social and environmental initiatives to engage and inspire consumer behaviour change as experts in consumer behaviour. They live by the credo “learn fast, fail cheap,” executing tiny experiments, assessing their impact, and scaling successful solutions. Hubbub also shares their findings and ideas to help others magnify their impact, giving others the tools to effect change and amplify impact.

5. Plugsurfing

Plugsurfing intends to increase EV adoption and ownership by making it easier for drivers to discover and pay for charging across a vast number of charge station networks across Europe. Their user-friendly software includes a charge-map that displays charging station locations, operational status, charger type, and running hours. Users pay a one-time price for their payment key and are subsequently paid monthly for charging transactions that vary according to the charging station. Plugsurfing encourages and supports EV ownership by enabling seamless access across numerous charge station networks.

End note

We owe it to subsequent generations to develop a more environmentally friendly future. Sustainability is the single most critical problem of our time, and we can all make a difference. These businesses are making an impact in a variety of fields, and hopefully, they can inspire others to pursue their own sustainability ambitions.