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TikTok on track to bring Chinese-style live streaming to US

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According to The Financial Times, TikTok intends to introduce its live retail “TikTok Shop” function to North America using outsourced technology. It will apparently be introduced with significant businesses over the coming month to capitalise on Christmas shopping. The TikTok Shop, which is accessible in Thailand, Malaysia, Vietnam, Singapore, the Philippines, and Indonesia, is based on a similar, successful feature on TikTok’s sibling app, Douyin, in China. It first became available outside of Asia in the United Kingdom last year. The underlying technology will allegedly be provided by TalkShopLive, a US startup that will also facilitate live streams conducted by influencers and companies.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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