Asmita Dubey, L’Oreal’s chief digital and marketing officer, has concentrated primarily on how its brands may capitalise on the potential that the metaverse and web3 now provide, while also developing a long-term strategy for these nascent platforms.
Global consumer demand has been a primary source of economic prosperity and expansion over the last century, but this success has had social and environmental consequences.
The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and customer experiences, making it one of the first big consumer goods corporations to adopt this technology.
Startups and rising brands are testing the virtual waters with CPG heavyweights like Campbell Soup Co. and The Coca-Cola Co. in the non-fungible token (NFT) market.
In North America, Fanta Orange is undergoing a product refresh and integrated marketing effort, including a new logo, bottle packaging, and revised flavour profile to improve taste and tingle.
Colgate-Palmolive, Procter & Gamble, the Estée Lauder Companies, L’Oreal, and Haleon, along with a nonprofit and the Massachusetts Institute of Technology, have collaborated to develop a means to retain tiny plastic products in the recycling stream.
To better understand customer behaviour partners, General Mills has collaborated with Smarter, a start-up that develops the Wi-Fi and voice-enabled FridgeCam.
Under Armour’s revenue increased by 3% in the third quarter, with wholesale revenue increasing by 7% and direct-to-consumer sales decreasing by 1%.
Snapple is marking the 20th anniversary of its “Snapple Real Facts” initiative by introducing the Snapple fAIct Generator, a tool that uses ChatGPT maker OpenAI’s technology to generate facts on any topic.
Oreo, a Mondelez International brand, is commemorating the debut of its limited-edition biscuit, “The Most Oreo Oreo,” with a metaverse campaign and a collaboration with celebrity chef Martha Stewart.
Fifteen key players from the UK’s £73 billion chemicals and pharmaceuticals sector have signed an agreement to launch Flue2Chem, a program aimed at transforming the sustainability of the UK’s consumer products industry and reducing greenhouse gas emissions.
Nokia, formerly known for consumer mobile devices, has shifted its focus to developing technology for delivering the internet and the metaverse.
Tyson Foods aims to transform its supply chain in the coming year through a widespread productivity program that includes the creation of more smart, efficient factories.
The consumer packaged goods (CPG) industry is facing increasing pressure to digitise its operations due to supply chain disruptions caused by the pandemic.
Robeco’s 2022 Global Consumer Trends report highlights the growing importance of consumer health and sustainable products and services.
Reckitt Benckiser’s chief marketing, sustainability, and corporate affairs officer is Fabrice Beaulieu.
Microsoft has collaborated with OpenAI, the creator of ChatGPT, to integrate AI-powered capabilities into its Office suite and Bing search engine.
Campbell Soup Company has unveiled its first Metaverse experience, “Fortnite Creative,” a popular sandbox game.
The Simple Root is a global plant-based food brand backed by Pilot Lite and McCain Foods.
KitKat’s parent company, Nestlé, has announced the launch of a new pilot programme to explore biodegradable and recyclable paper packaging for its chocolate bars.
It is now up to businesses to decide what role they will play in the metaverse.
CGT reveals the winning strategies that CG executives are using to unleash the potential of supply chain 3.0—an amalgamation of rising technology and smart analytics.
In the first ten months of 2022, over 37 million US buyers used apps like Upside, Fetch, and Price.com to save money amid inflation.
Retalon has established a worldwide strategic alliance with Tech Mahindra, a major supplier of digital transformation, consulting, and business reengineering services and solutions.
According to the brand, the new Dial Body Wash products have a Hydraclean Complex that was designed without sulfated surfactants and evaluated by specialists for sensitive skin.
Food and beverage firms in the CPG market are continuously on the search for real-time data that they can use to design new items that customers would like.
NYX Professional Makeup released its spring 2023 line on Roblox.
If 2023 is described in one word, that word would be “disruption.” CPG firms, and all businesses for that matter, will continue to be disrupted.
Companies have taken to the skies to escape traffic, speed up deliveries, and, of course, save money, and as a result, drone delivery services are growing.
Simonds Farsons Cisk, a PepsiCo partner and Pepsi-Cola portfolio bottler, has introduced a new refillable glass bottle for the beverage company’s major brands.
Asmita Dubey, L’Oreal’s chief digital and marketing officer, has concentrated primarily on how its brands may capitalise on the potential that the metaverse and web3 now provide, while also developing a long-term strategy for these nascent platforms.
Global consumer demand has been a primary source of economic prosperity and expansion over the last century, but this success has had social and environmental consequences.
The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and customer experiences, making it one of the first big consumer goods corporations to adopt this technology.
Startups and rising brands are testing the virtual waters with CPG heavyweights like Campbell Soup Co. and The Coca-Cola Co. in the non-fungible token (NFT) market.
In North America, Fanta Orange is undergoing a product refresh and integrated marketing effort, including a new logo, bottle packaging, and revised flavour profile to improve taste and tingle.
Colgate-Palmolive, Procter & Gamble, the Estée Lauder Companies, L’Oreal, and Haleon, along with a nonprofit and the Massachusetts Institute of Technology, have collaborated to develop a means to retain tiny plastic products in the recycling stream.
To better understand customer behaviour partners, General Mills has collaborated with Smarter, a start-up that develops the Wi-Fi and voice-enabled FridgeCam.
Under Armour’s revenue increased by 3% in the third quarter, with wholesale revenue increasing by 7% and direct-to-consumer sales decreasing by 1%.
Snapple is marking the 20th anniversary of its “Snapple Real Facts” initiative by introducing the Snapple fAIct Generator, a tool that uses ChatGPT maker OpenAI’s technology to generate facts on any topic.
Oreo, a Mondelez International brand, is commemorating the debut of its limited-edition biscuit, “The Most Oreo Oreo,” with a metaverse campaign and a collaboration with celebrity chef Martha Stewart.
Fifteen key players from the UK’s £73 billion chemicals and pharmaceuticals sector have signed an agreement to launch Flue2Chem, a program aimed at transforming the sustainability of the UK’s consumer products industry and reducing greenhouse gas emissions.
Nokia, formerly known for consumer mobile devices, has shifted its focus to developing technology for delivering the internet and the metaverse.
Tyson Foods aims to transform its supply chain in the coming year through a widespread productivity program that includes the creation of more smart, efficient factories.
The consumer packaged goods (CPG) industry is facing increasing pressure to digitise its operations due to supply chain disruptions caused by the pandemic.
Robeco’s 2022 Global Consumer Trends report highlights the growing importance of consumer health and sustainable products and services.
Reckitt Benckiser’s chief marketing, sustainability, and corporate affairs officer is Fabrice Beaulieu.
Microsoft has collaborated with OpenAI, the creator of ChatGPT, to integrate AI-powered capabilities into its Office suite and Bing search engine.
Campbell Soup Company has unveiled its first Metaverse experience, “Fortnite Creative,” a popular sandbox game.
The Simple Root is a global plant-based food brand backed by Pilot Lite and McCain Foods.
KitKat’s parent company, Nestlé, has announced the launch of a new pilot programme to explore biodegradable and recyclable paper packaging for its chocolate bars.
It is now up to businesses to decide what role they will play in the metaverse.
CGT reveals the winning strategies that CG executives are using to unleash the potential of supply chain 3.0—an amalgamation of rising technology and smart analytics.
In the first ten months of 2022, over 37 million US buyers used apps like Upside, Fetch, and Price.com to save money amid inflation.
Retalon has established a worldwide strategic alliance with Tech Mahindra, a major supplier of digital transformation, consulting, and business reengineering services and solutions.
According to the brand, the new Dial Body Wash products have a Hydraclean Complex that was designed without sulfated surfactants and evaluated by specialists for sensitive skin.
Food and beverage firms in the CPG market are continuously on the search for real-time data that they can use to design new items that customers would like.
NYX Professional Makeup released its spring 2023 line on Roblox.
If 2023 is described in one word, that word would be “disruption.” CPG firms, and all businesses for that matter, will continue to be disrupted.
Companies have taken to the skies to escape traffic, speed up deliveries, and, of course, save money, and as a result, drone delivery services are growing.
Simonds Farsons Cisk, a PepsiCo partner and Pepsi-Cola portfolio bottler, has introduced a new refillable glass bottle for the beverage company’s major brands.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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