The consumer goods industry is a highly competitive space, with companies constantly seeking new ways to improve their operations and stay ahead of the competition.
Chips Ahoy, a Mondelez-owned brand with a 60-year history, is transferring its linear television advertising expenditure to social and digital media in order to better target Gen Z customers.
Startups are known for their innovative ideas, but taking those ideas from conception to market can be a challenge. The go-to-market phase, also known as the Traction Gap, is a critical period that destroys the vast majority of startups.
Unilever, which owns brands ranging from Dove to the high-end Tatcha and Hourglass Cosmetics, has been working on robots and artificial intelligence for use in product testing and development.
According to BENEO’s worldwide plant-based survey, 42% of US customers want to explore plant-based goods, but just 22% are flexitarians.
In 2023, video is the most popular marketing tool, yet standing out in today’s congested internet marketplace might be challenging.
Vermeer’s “Girl with a Pearl Earring” recently came to life at Sao Paulo’s Guarulhos International Airport in a stunning 3D billboard activation created in collaboration with David Miami and JCDecaux.
PepsiCo is collaborating with startup KoiReader Technologies to use artificial intelligence to increase operational efficiency and accuracy in its distribution hubs.
Blueland’s products are designed to reduce environmental impact by supplying refills for toilet bowl cleaners, mirror sprays, and body wash.
Persil has included upgraded QR codes on its packaging to assist blind and partially sighted individuals.
Pepsico, Purchase, NY, is elevating sustainable standards with its Pep+ (Pepsico Positive) initiative.
Heinz has returned to the virtual gaming realm to interact with Fortnite gamers about the importance of rich soil in global food networks.
The consumer goods industry is a highly competitive space, with companies constantly seeking new ways to improve their operations and stay ahead of the competition.
Chips Ahoy, a Mondelez-owned brand with a 60-year history, is transferring its linear television advertising expenditure to social and digital media in order to better target Gen Z customers.
Startups are known for their innovative ideas, but taking those ideas from conception to market can be a challenge. The go-to-market phase, also known as the Traction Gap, is a critical period that destroys the vast majority of startups.
Unilever, which owns brands ranging from Dove to the high-end Tatcha and Hourglass Cosmetics, has been working on robots and artificial intelligence for use in product testing and development.
According to BENEO’s worldwide plant-based survey, 42% of US customers want to explore plant-based goods, but just 22% are flexitarians.
In 2023, video is the most popular marketing tool, yet standing out in today’s congested internet marketplace might be challenging.
Vermeer’s “Girl with a Pearl Earring” recently came to life at Sao Paulo’s Guarulhos International Airport in a stunning 3D billboard activation created in collaboration with David Miami and JCDecaux.
PepsiCo is collaborating with startup KoiReader Technologies to use artificial intelligence to increase operational efficiency and accuracy in its distribution hubs.
Blueland’s products are designed to reduce environmental impact by supplying refills for toilet bowl cleaners, mirror sprays, and body wash.
Persil has included upgraded QR codes on its packaging to assist blind and partially sighted individuals.
Pepsico, Purchase, NY, is elevating sustainable standards with its Pep+ (Pepsico Positive) initiative.
Heinz has returned to the virtual gaming realm to interact with Fortnite gamers about the importance of rich soil in global food networks.
Sign up for ConsumerGeniuses weekly newsletter
and stay ahead of the curve
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.
IndustryGeniuses team brings practical domain knowledge of working with 300+ tech startups and brands over the past decade.