In the ever-evolving realm of beauty, trends cycle in and out, often driven by the swift currents of social media, particularly TikTok. While fleeting fads emerge, certain microtrends withstand the test of time. Recent years have seen the rise of the “clean girl” and “minimal product” makeup looks, both resonating with consumers in 2023. The allure of a pristine complexion harks back to the ’90s and early 2000s, epitomised by lip liners, brown-toned lipsticks, plumping glosses, and complexion-enhancing products. TikTok’s influence is undeniable, with influencers and makeup artists sparking trends and fostering authenticity. The desire for a radiant, natural glow is a driving force, as seen in the popularity of blushes, setting sprays, and dewy complexion products. This trend towards embracing imperfections aligns with a more carefree and minimalist approach to beauty routines, signifying a shift from traditional ideals.

Read more from Drugstorenews