Americas Archives | Page 23 of 27 | ConsumerGeniuses Blog

Global News and Digital Insights
for the Consumer Goods Industry

An insight to supply chain risks and their solutions in consumer goods industry

ConsumerGeniuses January 27, 2022

During the pandemic, few companies benefitted from geographically concentrated production, but it caused risks as well, affecting the entire production network. The supply chain network of the consumer-related industry is generally localized, however, the commodities dependent on international boundaries, such as cosmetics and apparel, led to major bottlenecks. Indeed, industries like food and drink, with a more regionalized supply chain network, have also dealt with difficulties. During these times, companies should focus on establishing an end-to-end transparent system, investing more in digitization, and improving collaboration with suppliers. Plus, they should embrace e-commerce and build a creative, and intelligent team of data scientists and engineers. Read more from Mckinsey

An insight on consumers’ transforming health and wellness concerns

ConsumerGeniuses January 19, 2022

The Global Health and Wellness Report by NielsenIQ, a research firm, claims that consumers from all around the world are rethinking their concerns regarding health threats and wellness decisions. According to the report, 67% of global consumers claim that their choices affect the environment and planet matters to them. 34% of consumers are willing to buy more from brands selling ethically-sourced products. The majority of global consumers are now mindful of their altruistic health and expect brands to sell products having clean and sustainable ingredients. Read more from Nielseniq

American restaurant chains are entering UK’s market

ConsumerGeniuses January 19, 2022

American restaurant chains are planning to enter UK’s marketplace to seek potential growth. Popeye’s has already debuted its first restaurant in East London and plans to open a dozen more in the coming year. Wendy’s intends to return to the UK by opening 400 restaurants across the region, while McDonald’s, Taco Bell, and Wingstop are reimagining their strategies to compete with the new market competitors. UK market is attracting American brands because of two reasons, the investors of America’s public brands are looking for growth and UK -based consumers are ready to welcome new brands and food items. Read more from Forbes

This holiday season, a third of consumers plan to curtail their alcohol consumption

ConsumerGeniuses January 19, 2022

Catalina, a research firm, conducted a survey involving 1,100 US adults aged 18 or above. The results revealed that a third of consumers are trying to avoid alcohol consumption this holiday season. It revealed that 37% of surveyed consumers plan to take the same amount of alcohol as they did during last year, 15% of them plan to take more, and 15% plan to reduce their alcohol intake. This disruption in alcoholic beverages has prompted beer manufacturers to launch low or no alcoholic drinks in the marketplace. Read more from Fooddive

The Port of Long Beach is introducing cargo visibility software for tracking and accessibility

ConsumerGeniuses January 19, 2022

The Port of Long Beach partnered with a technology firm named UNCOMN to assist it with making free cargo visibility software that gives transporters information to “track their cargo through the complete supply chain.” The software is known as The Supply Chain Information Highway and permits the users to safely access and analyse the data. The port plans to spend $400,000 to “demonstrate a proof of concept” in February 2022. After completion, the port will give full access to the software to different ports, including the Port of Oakland. Read more from Supplychaindive

No dirty clothes: Astronauts can now do laundry in space using P&G’s lunar laundromats

ConsumerGeniuses January 19, 2022

Procter & Gamble is in contact with the National Aeronautics and Space Administration to pilot a detergent formula that allows astronauts to do their laundry. The firm is determined to turn the lunar laundromats into reality. The first shipment of detergent was dispatched to the International Space Station on a SpaceX Rocket on 21st December 2021. P&G pilots Tide To Go Pens for light stains and tide To Go Wipes in a microgravity environment for astronauts. Read more from Bnnbloomberg

Pinterest gives an insight on how to attract Gen Z consumers

ConsumerGeniuses January 19, 2022

A research report shared by Pinterest shows revelations regarding Gen Z’s evolving shopping behaviours. Companies can reimagine their strategies by keeping these three attractive markers in mind: 1, Video ads are one of the most crucial sources for marketing and attracting Gen Z’s attention. 2. Gen Z prefers brands that respect their values and preferences. Therefore brands should collect personalized data and support charitable movements via their posts and content. 3, Gen Z consumers choose brands that give them individuality and a unique aesthetic style. Read more from Socialmediatoday

Nuro’s autonomous vehicles elevate Kroger’s grocery deliveries

ConsumerGeniuses January 19, 2022

Kroger has teamed up with Nuro, an American robotic company, to deliver goods to Huston and Texas. The firm intends to utilize third-generation autonomous vehicles for this service. These vehicles have customized storage space, temperature control features, and increased cargo volume, as compared to the second-generation vehicles. This project is the recent advancement in Kroger’s drive to fully automate the online shopping experience and develop proficiency. Read more from Supplychaindive

An insight revealing consumer behaviour towards plant-based milk

ConsumerGeniuses January 19, 2022

As per PBFA retail sales data, Plant-based milk alternatives have reached US$18bn global retail market value while holding a 20% share of the plant-based food category. The results of the Euromonitor international voice of the consumer are as follows: Health and Nutrition Survey 2021 reveals that 42% of global consumers have reduced their consumption of animal-based milk, as they are considerate about their digestive health and want to pay attention to their health and wellness needs. Read more from Foodnavigator

An insight on how CPG companies can generate profit from e-commerce

ConsumerGeniuses January 10, 2022

E-commerce is growing across CPG companies but it is not generating high profit. The following strategies could be adopted by brands to improve their company’s profitability. 1, Scale plays a significant role in e-commerce. Companies can sell higher volumes of products and benefit from scale. 2, CPG companies need to manage three P&L items, including advertising investment online, online promotion and trade investment, and supply-chain costs to boost probability. 3, Brands need to connect with channel partners and retailers to generate revenue. 4, Online businesses should relocate dollars from brand budgets via pay-to-play or brick-and-mortar trade investments. 5, In relation to revenue management, companies should invest time and money on data that could be translated into analytics. Read more from Mckinsey

Three retail and consumer trends of 2022

ConsumerGeniuses January 10, 2022

Following three retail and CG trends are expected to be seen in 2022, shaping the consumption landscape. 1, Diversification of products by DTC brands: due to pandemic, numerous DTC companies emerged in the market, offering diverse product lines to expand their services. As per the State of DTC Report, only 320 DTC brands were offering their services in the market in 2019, however, there are approximately 1,111 brands in 2021. 2, Disruptions in alcoholic beverages: according to IWSR, the low or no alcoholic market is anticipated to increase 31% by 2024. 3, Supply chain disruptions: brands are rethinking their supply chain strategies to cope with the disruptions caused in 2021. This would ultimately affect the delivery time. Read more from Forbes

Top five mobile marketing trends of 2022

ConsumerGeniuses January 10, 2022

Mobile marketing has continued to develop since 2021 and five trends are expected to be seen in 2022 as well. 1, Social commerce channels including Pinterest, Instagram, Snapchat, and TikTok have gained popularity and allow retailers to reach millions of consumers despite geographical boundaries. 2, Punchy messages and low prices attract consumers, therefore, new platforms including GiffGaff and Mint Mobile have gained significant breakthroughs in the US. 3, Mobile networks such as T-Mobile, AT&T, and Verizon are planning to launch 5G to serve the technological needs of consumers. 4, Social media platforms continue to determine the power of influencers. 5, TikTok has been transformed into a convenient advertising channel, allowing small and large-scale businesses to reach millions of consumers. Read more from Thedrum

Cleaning is no more a boring household chore, but an act of care

ConsumerGeniuses January 10, 2022

Due to the pandemic, the perspective on the health industry has transformed significantly. Now the majority of the households across America consider cleaning as an act of care for loved ones, instead of a boring chore. Results from the survey carried out by the American Cleaning Institute (ACI) reveal that 57% of American adults perceive cleaning and disinfecting as an act of care. The health industry has linked the idea of care with its products to generate more revenue. Consequently, companies like Reckitt and Lysol generated $4.05 billion and 22 million respectively in 2021. ACI has strategically established the concept in consumers’ minds by debuting campaigns with a title like “Cleaning is Caring.” Read more from Adweek

P&G refuses to make a live appearance at CES tech show 2022 due to coronavirus

ConsumerGeniuses January 10, 2022

Due to the coronavirus’s omicron variant, Procter & Gamble has refused to make a physical appearance at the CES tech show 2022 in Las Vegas. However, the Cincinnati-based company plans to host a virtual tech event on its pglifelab.com website. The event was scheduled to take place from 5th January to 8th January 2022 but multiple companies including, TikTok, Pinterest, Lenovo, Amazon, Facebook owner Meta, Twitter, AT&T, and Intel, also decided not to meet in person. Read more from Cincinnati

An insight on the top five wellness trends of 2030

ConsumerGeniuses January 10, 2022

The global market value of the wellness industry has reached $1.5 trillion and it is increasing by 5% to 10% every year. The following five wellness trends would be seen in the year 2030 and retailers would have to rethink their strategies accordingly. 1, Health; consumers would be concerned about their health and keep medical devices in their homes along with pharmaceutical products. 2, Fitness; instead of home-based exercises, consumers would prioritise exercising at gyms. 3, Nutrition; consumers would continue looking for healthier and sustainable food alternatives. 4, Appearance; beauty retailers would offer limitless services in 2030, ranging from injectable services to microdermabrasion. 5, Sleep; innovational mattresses would be available in the market generating sleep data for consumers. Consequently, companies would have to reshape their digital strategies, connect data and update the value proposition. Read more from Mckinsey

The restaurant trends of 2022 revolve around sustainability and robots

ConsumerGeniuses January 10, 2022

Following five restaurant trends are expected to be seen in 2022. 1, Restaurants would be employing automated robots and artificial intelligence, replacing waiters in the restaurants. 2, As per National Restaurant Association’s What’s Hot 2022 Culinary Forecast, restaurants would offer downsized and streamlined menus. 3, The alcohol-free beverage trend of 2021 has influenced the drink and beverage industry to debut booze-free beverages in 2022. 4, Restaurants would remain considerate regarding sustainability and offer ethically sourced food packaging. 5, Consumers will explore dishes with ancestral roots, which implies that they will look for “authentic” recipes. Read more from Smartbrief

The port of Oakland has debuted a pop-up container yard

ConsumerGeniuses January 10, 2022

The Port of Oakland has opened a 25-acre pop-up container yard outside the offices to facilitate truck turn times and free frames for exporters. Normally, the port experiences a balance between the imports and commodities it handles. Yet, the current import flood is “displacing ships and containers that are available to exporters”. The Port of Oakland is a top commodity entryway for California’s agricultural industry and refrigerated proteins due to its ideal location. Read more from Supplychaindive

EG Group is all set to take over 24 Sprint Food’s convenience stores in America

ConsumerGeniuses December 13, 2021

EG Group and Sprint Food Stores Inc. have signed an asset purchase agreement. The agreement would allow EG Group to take over Sprint Food’s 34 company-operated fuel and convenience stores in South Carolina and Georgia. The Sprint Kitchen firm offers freshly made products, including pizza, fried chicken, and breakfast range. This variety of food would add to EG Group’s existing food portfolio. Read more from Cspdailynews

Taco Bell hired Nike Jordan Brand’s CMO, Sean Tresvant

ConsumerGeniuses December 13, 2021

Taco Bell has recently hired Nike Jordan Brand CMO, Sean Tresvant, for the post of global chief brand officer. Tresvant aims to “drive culture, initiate change and create impact” in the firm to prioritize digital revenue. Tresvant plans to take Omnichannel initiatives and explore digital customer touchpoints. As a CMO at Nike, he has supervised product marketing, athlete sponsorships, brand campaigns, and creative collaborations. Plus, he has also piloted Nike’s Diversity Task Force, a program designed to foster social justice. Read more from Marketingdive

Walmart features science-based solutions in supply chain financing

ConsumerGeniuses December 13, 2021

Walmart has included science-based targets to its supply chain network, with the intent of aiding modest and medium-size organizations to make their tasks feasible. Walmart worked with HSBC and CDP, a non-profit organization that assists companies and urban communities with their “environmental impact disclosures.” Walmart added that the updated finance program named Project Gigaton is introduced to reduce one gigaton of greenhouse gas emissions from the company’s supply chain network by 2030. Read more from Supplychaindive

Kroger plans to roll out carbon-neutral eggs under private brand

ConsumerGeniuses December 13, 2021

Kroger has teamed up with Kipster Farms, an environment-friendly poultry farm owner, to launch carbon-neutral eggs. Kipster Farms manufactures these eggs via a closed-loop production system. Kroger plans to ensure the availability of carbon-neutral eggs at selected retailer shelves by the end of 2022. Kroger’s Indiana-based partner, MPS Egg Farms, has started establishing the first facility, stepping towards growing the firm’s $26 billion private brand business. Read more from Fooddive

Meati appointed General Mills executive Scott Tassani to lead its path towards a larger marketplace

ConsumerGeniuses December 7, 2021

Healthier meat alternative producer, Meati, has hired Scott Tassani, General Mills executive, to secure the position of President. Meati manufactures whole cut meat from mycelium and aims to roll out its products next year. Tassani will help the company efficiently lead its path towards a larger marketplace. The firm produces healthier meat alternatives via fermentation. In summer, Meati raised $50 million and completed its 80,000 square foot plant. Read more from Fooddive

General Mills launched an animal-free dairy brand, Bold Cultr

ConsumerGeniuses December 7, 2021

General Mills has entered into the animal-free dairy category by rolling out its new brand named Bold Cultr. The firm has launched cream cheese featuring Perfect Day’s dairy proteins processed via fermentation. Consumers would be able to purchase the dairy items from the company’s website or Hy-Vee stores in Minnesota. General Mills is the first food retailer to launch products made from animal-free dairy proteins. The Modern Kitchen Brand rolled out cream cheese made from animal-free dairy proteins in late September this year, while General Mills is the second one, offering consumers a variety of options to choose from. Read more from Fooddive

An insight for retailers: Strategic actions against supply chain disruptions

ConsumerGeniuses December 3, 2021

Retailers need to take the following strategic actions against supply chain disruptions if they want to keep up with online and in-store consumer demands in the holiday season. 1, Critically think about pricing and promotion timings. 2, Increase prices to an extent that fulfills the logistics cost and minimally disturbs consumers’ price range. 3, Act upon supply chain triage—stocking the products that are high in demand among consumers. 4, Control the threats of the supply chain by taking some of the shipping issues into own hands instead of relying on third party organizations like Costco, Home Depot, Target and Ikea. 5, Fulfill the omnichannel operations by innovatively adapting to consumers changing behaviours. Read more from Mckinsey

Havas utilized Oracle’s Contextual Intelligence to operate cookie-less advertisements

ConsumerGeniuses December 3, 2021

Havas Media, a jewelry brand, has utilized Oracle’s Contextual Intelligence to keep up with the digital and programmatic advertising industry. Havas was looking for brand-suitable and privacy first advertisements that offer efficiency and scale, which is provided by oracle’s advertising. The jewelry firm was unable to reach its targeted customers due to limited consumer data, but Oracle’s advertising contextual intelligence reduced Havas’ CPA by 30% and increased the CTR by 22%. Contextual intelligence offers cookie-less third-party targeting solutions to advertisers so they can maximize their reach in a targeted market. Read more from Thedrum

Impossible Foods brings its lifetime funding to $2 billion

ConsumerGeniuses December 3, 2021

Impossible Foods has closed its funding round at $500 million, which brings its lifetime funding to $2 billion. In addition to the existing investors, this round was led by Mirae Asset Global Investments. The funding would help Impossible Foods to expand its retail growth in the US and internationally via its technology platforms, supply chain network, and product portfolio. Plus, the company would be able to deal with the emerging threats of climate change. In 2020, the company raised a total of $700 million in two rounds. Read more from Fooddive

Nestlé Nescafe plans to increase its sales via DTC e-commerce channels by 2025

ConsumerGeniuses November 29, 2021

Nestlé Nescafe is planning to boost its e-commerce sales to 25% by 2025. The brand is increasing its technological and digital marketing investments to raise sales via e-commerce channels. The successful sales of Nespresso Coffee Pods and Purina PetCare via DTC websites like Nespresso.com and Purina.co.uk are driving growth for the company. The platform plans to increase digital marketing investment to 75% by 2025 which would help collect 400 million first-party data points. These points feature customized consumer information that reveals areas where sales need to be boosted and alert the retailer regarding out-of-stock items. Currently, Nestlé Nescafe has generated 205 million data points. Read more from Reuters

Upcycled Food Movement: Del Monte INC. gets its first canned beans upcycled certified

ConsumerGeniuses November 29, 2021

Del Monte Foods, INC. is leading the upcycled food movement as the company’s first canned vegetable item is getting certified by Upcycled Food Association. Del Monte® and Blue Lake® Cut Green Beans are 100 percent sustainable and upcycled, sourced from Illinois and Wisconsin. USDA claims that rotten food in landfills is resulting in the emission of greenhouse gas. Del Monte has converted approximately 600,000 pounds of surplus green beans from last year into upcycled certified green bean canned products to reduce greenhouse gas emissions. Besides this, Del Monte has partnered with Feeding America to deliver upcycled beans, peaches, and pears to needy communities. Read more from Waste360

J&J is planning to focus on pharmaceuticals instead of consumer health products

ConsumerGeniuses November 29, 2021

Johnson & Johnson plans to focus more on pharmaceutical and medical devices instead of consumer health products like Listerine and baby powder. The brand aims to separate the categories in 18 to 24 months and it will invest $500 million-$1 billion. The pharmaceutical and medical devices would preserve the company’s name, while J&J would spin-off without paying tax. Although consumer health products have been the top-notch items of the company, the pharmaceutical and medical equipment, including cancer treatments, vaccines, and surgical tools, are anticipated to make $80 billion in sales this year. Read more from Reuters

Barry Callebaut introduced a cacao-based nutraceutical drink mixture

ConsumerGeniuses November 24, 2021

Barry Callebaut has launched a new better-for-you nutraceutical drink mixture made of 100% cacao-organic product named Elix. This Cacao organic product contains rich nutrients, including flavonols — a class of phytochemicals, having numerous potential medical advantages, particularly for the heart and blood circulation. The Elix mixture can be flavoured or consumed on its own both ways. The product line launched from Barry Callebaut’s targets to utilize the entire cacao organic product in its items. The organization has additionally dispatched WholeFruit chocolate products and began a cacao organic product ingredients line called Cabosse Naturals. Read more from Fooddive

An insight to supply chain risks and their solutions in consumer goods industry

ConsumerGeniuses January 27, 2022

During the pandemic, few companies benefitted from geographically concentrated production, but it caused risks as well, affecting the entire production network. The supply chain network of the consumer-related industry is generally localized, however, the commodities dependent on international boundaries, such as cosmetics and apparel, led to major bottlenecks. Indeed, industries like food and drink, with a more regionalized supply chain network, have also dealt with difficulties. During these times, companies should focus on establishing an end-to-end transparent system, investing more in digitization, and improving collaboration with suppliers. Plus, they should embrace e-commerce and build a creative, and intelligent team of data scientists and engineers. Read more from Mckinsey

An insight on consumers’ transforming health and wellness concerns

ConsumerGeniuses January 19, 2022

The Global Health and Wellness Report by NielsenIQ, a research firm, claims that consumers from all around the world are rethinking their concerns regarding health threats and wellness decisions. According to the report, 67% of global consumers claim that their choices affect the environment and planet matters to them. 34% of consumers are willing to buy more from brands selling ethically-sourced products. The majority of global consumers are now mindful of their altruistic health and expect brands to sell products having clean and sustainable ingredients. Read more from Nielseniq

American restaurant chains are entering UK’s market

ConsumerGeniuses January 19, 2022

American restaurant chains are planning to enter UK’s marketplace to seek potential growth. Popeye’s has already debuted its first restaurant in East London and plans to open a dozen more in the coming year. Wendy’s intends to return to the UK by opening 400 restaurants across the region, while McDonald’s, Taco Bell, and Wingstop are reimagining their strategies to compete with the new market competitors. UK market is attracting American brands because of two reasons, the investors of America’s public brands are looking for growth and UK -based consumers are ready to welcome new brands and food items. Read more from Forbes

This holiday season, a third of consumers plan to curtail their alcohol consumption

ConsumerGeniuses January 19, 2022

Catalina, a research firm, conducted a survey involving 1,100 US adults aged 18 or above. The results revealed that a third of consumers are trying to avoid alcohol consumption this holiday season. It revealed that 37% of surveyed consumers plan to take the same amount of alcohol as they did during last year, 15% of them plan to take more, and 15% plan to reduce their alcohol intake. This disruption in alcoholic beverages has prompted beer manufacturers to launch low or no alcoholic drinks in the marketplace. Read more from Fooddive

The Port of Long Beach is introducing cargo visibility software for tracking and accessibility

ConsumerGeniuses January 19, 2022

The Port of Long Beach partnered with a technology firm named UNCOMN to assist it with making free cargo visibility software that gives transporters information to “track their cargo through the complete supply chain.” The software is known as The Supply Chain Information Highway and permits the users to safely access and analyse the data. The port plans to spend $400,000 to “demonstrate a proof of concept” in February 2022. After completion, the port will give full access to the software to different ports, including the Port of Oakland. Read more from Supplychaindive

No dirty clothes: Astronauts can now do laundry in space using P&G’s lunar laundromats

ConsumerGeniuses January 19, 2022

Procter & Gamble is in contact with the National Aeronautics and Space Administration to pilot a detergent formula that allows astronauts to do their laundry. The firm is determined to turn the lunar laundromats into reality. The first shipment of detergent was dispatched to the International Space Station on a SpaceX Rocket on 21st December 2021. P&G pilots Tide To Go Pens for light stains and tide To Go Wipes in a microgravity environment for astronauts. Read more from Bnnbloomberg

Pinterest gives an insight on how to attract Gen Z consumers

ConsumerGeniuses January 19, 2022

A research report shared by Pinterest shows revelations regarding Gen Z’s evolving shopping behaviours. Companies can reimagine their strategies by keeping these three attractive markers in mind: 1, Video ads are one of the most crucial sources for marketing and attracting Gen Z’s attention. 2. Gen Z prefers brands that respect their values and preferences. Therefore brands should collect personalized data and support charitable movements via their posts and content. 3, Gen Z consumers choose brands that give them individuality and a unique aesthetic style. Read more from Socialmediatoday

Nuro’s autonomous vehicles elevate Kroger’s grocery deliveries

ConsumerGeniuses January 19, 2022

Kroger has teamed up with Nuro, an American robotic company, to deliver goods to Huston and Texas. The firm intends to utilize third-generation autonomous vehicles for this service. These vehicles have customized storage space, temperature control features, and increased cargo volume, as compared to the second-generation vehicles. This project is the recent advancement in Kroger’s drive to fully automate the online shopping experience and develop proficiency. Read more from Supplychaindive

An insight revealing consumer behaviour towards plant-based milk

ConsumerGeniuses January 19, 2022

As per PBFA retail sales data, Plant-based milk alternatives have reached US$18bn global retail market value while holding a 20% share of the plant-based food category. The results of the Euromonitor international voice of the consumer are as follows: Health and Nutrition Survey 2021 reveals that 42% of global consumers have reduced their consumption of animal-based milk, as they are considerate about their digestive health and want to pay attention to their health and wellness needs. Read more from Foodnavigator

An insight on how CPG companies can generate profit from e-commerce

ConsumerGeniuses January 10, 2022

E-commerce is growing across CPG companies but it is not generating high profit. The following strategies could be adopted by brands to improve their company’s profitability. 1, Scale plays a significant role in e-commerce. Companies can sell higher volumes of products and benefit from scale. 2, CPG companies need to manage three P&L items, including advertising investment online, online promotion and trade investment, and supply-chain costs to boost probability. 3, Brands need to connect with channel partners and retailers to generate revenue. 4, Online businesses should relocate dollars from brand budgets via pay-to-play or brick-and-mortar trade investments. 5, In relation to revenue management, companies should invest time and money on data that could be translated into analytics. Read more from Mckinsey

Three retail and consumer trends of 2022

ConsumerGeniuses January 10, 2022

Following three retail and CG trends are expected to be seen in 2022, shaping the consumption landscape. 1, Diversification of products by DTC brands: due to pandemic, numerous DTC companies emerged in the market, offering diverse product lines to expand their services. As per the State of DTC Report, only 320 DTC brands were offering their services in the market in 2019, however, there are approximately 1,111 brands in 2021. 2, Disruptions in alcoholic beverages: according to IWSR, the low or no alcoholic market is anticipated to increase 31% by 2024. 3, Supply chain disruptions: brands are rethinking their supply chain strategies to cope with the disruptions caused in 2021. This would ultimately affect the delivery time. Read more from Forbes

Top five mobile marketing trends of 2022

ConsumerGeniuses January 10, 2022

Mobile marketing has continued to develop since 2021 and five trends are expected to be seen in 2022 as well. 1, Social commerce channels including Pinterest, Instagram, Snapchat, and TikTok have gained popularity and allow retailers to reach millions of consumers despite geographical boundaries. 2, Punchy messages and low prices attract consumers, therefore, new platforms including GiffGaff and Mint Mobile have gained significant breakthroughs in the US. 3, Mobile networks such as T-Mobile, AT&T, and Verizon are planning to launch 5G to serve the technological needs of consumers. 4, Social media platforms continue to determine the power of influencers. 5, TikTok has been transformed into a convenient advertising channel, allowing small and large-scale businesses to reach millions of consumers. Read more from Thedrum

Cleaning is no more a boring household chore, but an act of care

ConsumerGeniuses January 10, 2022

Due to the pandemic, the perspective on the health industry has transformed significantly. Now the majority of the households across America consider cleaning as an act of care for loved ones, instead of a boring chore. Results from the survey carried out by the American Cleaning Institute (ACI) reveal that 57% of American adults perceive cleaning and disinfecting as an act of care. The health industry has linked the idea of care with its products to generate more revenue. Consequently, companies like Reckitt and Lysol generated $4.05 billion and 22 million respectively in 2021. ACI has strategically established the concept in consumers’ minds by debuting campaigns with a title like “Cleaning is Caring.” Read more from Adweek

P&G refuses to make a live appearance at CES tech show 2022 due to coronavirus

ConsumerGeniuses January 10, 2022

Due to the coronavirus’s omicron variant, Procter & Gamble has refused to make a physical appearance at the CES tech show 2022 in Las Vegas. However, the Cincinnati-based company plans to host a virtual tech event on its pglifelab.com website. The event was scheduled to take place from 5th January to 8th January 2022 but multiple companies including, TikTok, Pinterest, Lenovo, Amazon, Facebook owner Meta, Twitter, AT&T, and Intel, also decided not to meet in person. Read more from Cincinnati

An insight on the top five wellness trends of 2030

ConsumerGeniuses January 10, 2022

The global market value of the wellness industry has reached $1.5 trillion and it is increasing by 5% to 10% every year. The following five wellness trends would be seen in the year 2030 and retailers would have to rethink their strategies accordingly. 1, Health; consumers would be concerned about their health and keep medical devices in their homes along with pharmaceutical products. 2, Fitness; instead of home-based exercises, consumers would prioritise exercising at gyms. 3, Nutrition; consumers would continue looking for healthier and sustainable food alternatives. 4, Appearance; beauty retailers would offer limitless services in 2030, ranging from injectable services to microdermabrasion. 5, Sleep; innovational mattresses would be available in the market generating sleep data for consumers. Consequently, companies would have to reshape their digital strategies, connect data and update the value proposition. Read more from Mckinsey

The restaurant trends of 2022 revolve around sustainability and robots

ConsumerGeniuses January 10, 2022

Following five restaurant trends are expected to be seen in 2022. 1, Restaurants would be employing automated robots and artificial intelligence, replacing waiters in the restaurants. 2, As per National Restaurant Association’s What’s Hot 2022 Culinary Forecast, restaurants would offer downsized and streamlined menus. 3, The alcohol-free beverage trend of 2021 has influenced the drink and beverage industry to debut booze-free beverages in 2022. 4, Restaurants would remain considerate regarding sustainability and offer ethically sourced food packaging. 5, Consumers will explore dishes with ancestral roots, which implies that they will look for “authentic” recipes. Read more from Smartbrief

The port of Oakland has debuted a pop-up container yard

ConsumerGeniuses January 10, 2022

The Port of Oakland has opened a 25-acre pop-up container yard outside the offices to facilitate truck turn times and free frames for exporters. Normally, the port experiences a balance between the imports and commodities it handles. Yet, the current import flood is “displacing ships and containers that are available to exporters”. The Port of Oakland is a top commodity entryway for California’s agricultural industry and refrigerated proteins due to its ideal location. Read more from Supplychaindive

EG Group is all set to take over 24 Sprint Food’s convenience stores in America

ConsumerGeniuses December 13, 2021

EG Group and Sprint Food Stores Inc. have signed an asset purchase agreement. The agreement would allow EG Group to take over Sprint Food’s 34 company-operated fuel and convenience stores in South Carolina and Georgia. The Sprint Kitchen firm offers freshly made products, including pizza, fried chicken, and breakfast range. This variety of food would add to EG Group’s existing food portfolio. Read more from Cspdailynews

Taco Bell hired Nike Jordan Brand’s CMO, Sean Tresvant

ConsumerGeniuses December 13, 2021

Taco Bell has recently hired Nike Jordan Brand CMO, Sean Tresvant, for the post of global chief brand officer. Tresvant aims to “drive culture, initiate change and create impact” in the firm to prioritize digital revenue. Tresvant plans to take Omnichannel initiatives and explore digital customer touchpoints. As a CMO at Nike, he has supervised product marketing, athlete sponsorships, brand campaigns, and creative collaborations. Plus, he has also piloted Nike’s Diversity Task Force, a program designed to foster social justice. Read more from Marketingdive

Walmart features science-based solutions in supply chain financing

ConsumerGeniuses December 13, 2021

Walmart has included science-based targets to its supply chain network, with the intent of aiding modest and medium-size organizations to make their tasks feasible. Walmart worked with HSBC and CDP, a non-profit organization that assists companies and urban communities with their “environmental impact disclosures.” Walmart added that the updated finance program named Project Gigaton is introduced to reduce one gigaton of greenhouse gas emissions from the company’s supply chain network by 2030. Read more from Supplychaindive

Kroger plans to roll out carbon-neutral eggs under private brand

ConsumerGeniuses December 13, 2021

Kroger has teamed up with Kipster Farms, an environment-friendly poultry farm owner, to launch carbon-neutral eggs. Kipster Farms manufactures these eggs via a closed-loop production system. Kroger plans to ensure the availability of carbon-neutral eggs at selected retailer shelves by the end of 2022. Kroger’s Indiana-based partner, MPS Egg Farms, has started establishing the first facility, stepping towards growing the firm’s $26 billion private brand business. Read more from Fooddive

Meati appointed General Mills executive Scott Tassani to lead its path towards a larger marketplace

ConsumerGeniuses December 7, 2021

Healthier meat alternative producer, Meati, has hired Scott Tassani, General Mills executive, to secure the position of President. Meati manufactures whole cut meat from mycelium and aims to roll out its products next year. Tassani will help the company efficiently lead its path towards a larger marketplace. The firm produces healthier meat alternatives via fermentation. In summer, Meati raised $50 million and completed its 80,000 square foot plant. Read more from Fooddive

General Mills launched an animal-free dairy brand, Bold Cultr

ConsumerGeniuses December 7, 2021

General Mills has entered into the animal-free dairy category by rolling out its new brand named Bold Cultr. The firm has launched cream cheese featuring Perfect Day’s dairy proteins processed via fermentation. Consumers would be able to purchase the dairy items from the company’s website or Hy-Vee stores in Minnesota. General Mills is the first food retailer to launch products made from animal-free dairy proteins. The Modern Kitchen Brand rolled out cream cheese made from animal-free dairy proteins in late September this year, while General Mills is the second one, offering consumers a variety of options to choose from. Read more from Fooddive

An insight for retailers: Strategic actions against supply chain disruptions

ConsumerGeniuses December 3, 2021

Retailers need to take the following strategic actions against supply chain disruptions if they want to keep up with online and in-store consumer demands in the holiday season. 1, Critically think about pricing and promotion timings. 2, Increase prices to an extent that fulfills the logistics cost and minimally disturbs consumers’ price range. 3, Act upon supply chain triage—stocking the products that are high in demand among consumers. 4, Control the threats of the supply chain by taking some of the shipping issues into own hands instead of relying on third party organizations like Costco, Home Depot, Target and Ikea. 5, Fulfill the omnichannel operations by innovatively adapting to consumers changing behaviours. Read more from Mckinsey

Havas utilized Oracle’s Contextual Intelligence to operate cookie-less advertisements

ConsumerGeniuses December 3, 2021

Havas Media, a jewelry brand, has utilized Oracle’s Contextual Intelligence to keep up with the digital and programmatic advertising industry. Havas was looking for brand-suitable and privacy first advertisements that offer efficiency and scale, which is provided by oracle’s advertising. The jewelry firm was unable to reach its targeted customers due to limited consumer data, but Oracle’s advertising contextual intelligence reduced Havas’ CPA by 30% and increased the CTR by 22%. Contextual intelligence offers cookie-less third-party targeting solutions to advertisers so they can maximize their reach in a targeted market. Read more from Thedrum

Impossible Foods brings its lifetime funding to $2 billion

ConsumerGeniuses December 3, 2021

Impossible Foods has closed its funding round at $500 million, which brings its lifetime funding to $2 billion. In addition to the existing investors, this round was led by Mirae Asset Global Investments. The funding would help Impossible Foods to expand its retail growth in the US and internationally via its technology platforms, supply chain network, and product portfolio. Plus, the company would be able to deal with the emerging threats of climate change. In 2020, the company raised a total of $700 million in two rounds. Read more from Fooddive

Nestlé Nescafe plans to increase its sales via DTC e-commerce channels by 2025

ConsumerGeniuses November 29, 2021

Nestlé Nescafe is planning to boost its e-commerce sales to 25% by 2025. The brand is increasing its technological and digital marketing investments to raise sales via e-commerce channels. The successful sales of Nespresso Coffee Pods and Purina PetCare via DTC websites like Nespresso.com and Purina.co.uk are driving growth for the company. The platform plans to increase digital marketing investment to 75% by 2025 which would help collect 400 million first-party data points. These points feature customized consumer information that reveals areas where sales need to be boosted and alert the retailer regarding out-of-stock items. Currently, Nestlé Nescafe has generated 205 million data points. Read more from Reuters

Upcycled Food Movement: Del Monte INC. gets its first canned beans upcycled certified

ConsumerGeniuses November 29, 2021

Del Monte Foods, INC. is leading the upcycled food movement as the company’s first canned vegetable item is getting certified by Upcycled Food Association. Del Monte® and Blue Lake® Cut Green Beans are 100 percent sustainable and upcycled, sourced from Illinois and Wisconsin. USDA claims that rotten food in landfills is resulting in the emission of greenhouse gas. Del Monte has converted approximately 600,000 pounds of surplus green beans from last year into upcycled certified green bean canned products to reduce greenhouse gas emissions. Besides this, Del Monte has partnered with Feeding America to deliver upcycled beans, peaches, and pears to needy communities. Read more from Waste360

J&J is planning to focus on pharmaceuticals instead of consumer health products

ConsumerGeniuses November 29, 2021

Johnson & Johnson plans to focus more on pharmaceutical and medical devices instead of consumer health products like Listerine and baby powder. The brand aims to separate the categories in 18 to 24 months and it will invest $500 million-$1 billion. The pharmaceutical and medical devices would preserve the company’s name, while J&J would spin-off without paying tax. Although consumer health products have been the top-notch items of the company, the pharmaceutical and medical equipment, including cancer treatments, vaccines, and surgical tools, are anticipated to make $80 billion in sales this year. Read more from Reuters

Barry Callebaut introduced a cacao-based nutraceutical drink mixture

ConsumerGeniuses November 24, 2021

Barry Callebaut has launched a new better-for-you nutraceutical drink mixture made of 100% cacao-organic product named Elix. This Cacao organic product contains rich nutrients, including flavonols — a class of phytochemicals, having numerous potential medical advantages, particularly for the heart and blood circulation. The Elix mixture can be flavoured or consumed on its own both ways. The product line launched from Barry Callebaut’s targets to utilize the entire cacao organic product in its items. The organization has additionally dispatched WholeFruit chocolate products and began a cacao organic product ingredients line called Cabosse Naturals. Read more from Fooddive

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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