A research report shared by Pinterest shows revelations regarding Gen Z’s evolving shopping behaviours. Companies can reimagine their strategies by keeping these three attractive markers in mind: 1, Video ads are one of the most crucial sources for marketing and attracting Gen Z’s attention. 2. Gen Z prefers brands that respect their values and preferences. Therefore brands should collect personalized data and support charitable movements via their posts and content. 3, Gen Z consumers choose brands that give them individuality and a unique aesthetic style.