Global News and Digital Insights
for the Consumer Goods Industry

January 19, 2022

An insight on consumers’ transforming health and wellness concerns

ConsumerGeniuses January 19, 2022

The Global Health and Wellness Report by NielsenIQ, a research firm, claims that consumers from all around the world are rethinking their concerns regarding health threats and wellness decisions. According to the report, 67% of global consumers claim that their choices affect the environment and planet matters to them. 34% of consumers are willing to buy more from brands selling ethically-sourced products. The majority of global consumers are now mindful of their altruistic health and expect brands to sell products having clean and sustainable ingredients. Read more from Nielseniq

American restaurant chains are entering UK’s market

ConsumerGeniuses January 19, 2022

American restaurant chains are planning to enter UK’s marketplace to seek potential growth. Popeye’s has already debuted its first restaurant in East London and plans to open a dozen more in the coming year. Wendy’s intends to return to the UK by opening 400 restaurants across the region, while McDonald’s, Taco Bell, and Wingstop are reimagining their strategies to compete with the new market competitors. UK market is attracting American brands because of two reasons, the investors of America’s public brands are looking for growth and UK -based consumers are ready to welcome new brands and food items. Read more from Forbes

This holiday season, a third of consumers plan to curtail their alcohol consumption

ConsumerGeniuses January 19, 2022

Catalina, a research firm, conducted a survey involving 1,100 US adults aged 18 or above. The results revealed that a third of consumers are trying to avoid alcohol consumption this holiday season. It revealed that 37% of surveyed consumers plan to take the same amount of alcohol as they did during last year, 15% of them plan to take more, and 15% plan to reduce their alcohol intake. This disruption in alcoholic beverages has prompted beer manufacturers to launch low or no alcoholic drinks in the marketplace. Read more from Fooddive

The Port of Long Beach is introducing cargo visibility software for tracking and accessibility

ConsumerGeniuses January 19, 2022

The Port of Long Beach partnered with a technology firm named UNCOMN to assist it with making free cargo visibility software that gives transporters information to “track their cargo through the complete supply chain.” The software is known as The Supply Chain Information Highway and permits the users to safely access and analyse the data. The port plans to spend $400,000 to “demonstrate a proof of concept” in February 2022. After completion, the port will give full access to the software to different ports, including the Port of Oakland. Read more from Supplychaindive

No dirty clothes: Astronauts can now do laundry in space using P&G’s lunar laundromats

ConsumerGeniuses January 19, 2022

Procter & Gamble is in contact with the National Aeronautics and Space Administration to pilot a detergent formula that allows astronauts to do their laundry. The firm is determined to turn the lunar laundromats into reality. The first shipment of detergent was dispatched to the International Space Station on a SpaceX Rocket on 21st December 2021. P&G pilots Tide To Go Pens for light stains and tide To Go Wipes in a microgravity environment for astronauts. Read more from Bnnbloomberg

Pinterest gives an insight on how to attract Gen Z consumers

ConsumerGeniuses January 19, 2022

A research report shared by Pinterest shows revelations regarding Gen Z’s evolving shopping behaviours. Companies can reimagine their strategies by keeping these three attractive markers in mind: 1, Video ads are one of the most crucial sources for marketing and attracting Gen Z’s attention. 2. Gen Z prefers brands that respect their values and preferences. Therefore brands should collect personalized data and support charitable movements via their posts and content. 3, Gen Z consumers choose brands that give them individuality and a unique aesthetic style. Read more from Socialmediatoday

Nuro’s autonomous vehicles elevate Kroger’s grocery deliveries

ConsumerGeniuses January 19, 2022

Kroger has teamed up with Nuro, an American robotic company, to deliver goods to Huston and Texas. The firm intends to utilize third-generation autonomous vehicles for this service. These vehicles have customized storage space, temperature control features, and increased cargo volume, as compared to the second-generation vehicles. This project is the recent advancement in Kroger’s drive to fully automate the online shopping experience and develop proficiency. Read more from Supplychaindive

Italian brands are implementing AI to reshape their packaging and supply chain developments

ConsumerGeniuses January 19, 2022

An Italian honey brand, Mielizia, has debuted augmented reality to its packaging in collaboration with Bergamo-based firm Ribo Beyond Expectations. The engaging packaging experience provides information regarding honey, the supply chain, and beekeeper. In addition to the honey line, the brand has implemented the augmented reality 2.0 digital project for the organic line. The packaging features web-based technology and is activated by scanning a QR code incorporated in the product design via smartphone. An Italian supermarket chain, Coned Centro Nord, plans to introduce a Virtual Avatar, which would interact with customers, telling them stories related to the supply chain. Read more from Esmmagazine

Southeastern Grocers (SEG) teamed up with Dunnhumby to target the right consumers through data science

ConsumerGeniuses January 19, 2022

Southeastern Grocers (SEG) has given control of its media business to Dunnhumby, a global customer data science company. The media business of SEG helps CPG companies drive satisfactory marketing and merchandising strategies. Dunnhumby’s customer data science will power the SEG Connects platform to generate personalised solutions that will help brands reach the right consumer at the right place. They will receive personalised offers whether they shop in-store or browse via their mobile phones to make a purchase. Read more from Progressivegrocer

An insight revealing consumer behaviour towards plant-based milk

ConsumerGeniuses January 19, 2022

As per PBFA retail sales data, Plant-based milk alternatives have reached US$18bn global retail market value while holding a 20% share of the plant-based food category. The results of the Euromonitor international voice of the consumer are as follows: Health and Nutrition Survey 2021 reveals that 42% of global consumers have reduced their consumption of animal-based milk, as they are considerate about their digestive health and want to pay attention to their health and wellness needs. Read more from Foodnavigator

An insight on consumers’ transforming health and wellness concerns

ConsumerGeniuses January 19, 2022

The Global Health and Wellness Report by NielsenIQ, a research firm, claims that consumers from all around the world are rethinking their concerns regarding health threats and wellness decisions. According to the report, 67% of global consumers claim that their choices affect the environment and planet matters to them. 34% of consumers are willing to buy more from brands selling ethically-sourced products. The majority of global consumers are now mindful of their altruistic health and expect brands to sell products having clean and sustainable ingredients. Read more from Nielseniq

American restaurant chains are entering UK’s market

ConsumerGeniuses January 19, 2022

American restaurant chains are planning to enter UK’s marketplace to seek potential growth. Popeye’s has already debuted its first restaurant in East London and plans to open a dozen more in the coming year. Wendy’s intends to return to the UK by opening 400 restaurants across the region, while McDonald’s, Taco Bell, and Wingstop are reimagining their strategies to compete with the new market competitors. UK market is attracting American brands because of two reasons, the investors of America’s public brands are looking for growth and UK -based consumers are ready to welcome new brands and food items. Read more from Forbes

This holiday season, a third of consumers plan to curtail their alcohol consumption

ConsumerGeniuses January 19, 2022

Catalina, a research firm, conducted a survey involving 1,100 US adults aged 18 or above. The results revealed that a third of consumers are trying to avoid alcohol consumption this holiday season. It revealed that 37% of surveyed consumers plan to take the same amount of alcohol as they did during last year, 15% of them plan to take more, and 15% plan to reduce their alcohol intake. This disruption in alcoholic beverages has prompted beer manufacturers to launch low or no alcoholic drinks in the marketplace. Read more from Fooddive

The Port of Long Beach is introducing cargo visibility software for tracking and accessibility

ConsumerGeniuses January 19, 2022

The Port of Long Beach partnered with a technology firm named UNCOMN to assist it with making free cargo visibility software that gives transporters information to “track their cargo through the complete supply chain.” The software is known as The Supply Chain Information Highway and permits the users to safely access and analyse the data. The port plans to spend $400,000 to “demonstrate a proof of concept” in February 2022. After completion, the port will give full access to the software to different ports, including the Port of Oakland. Read more from Supplychaindive

No dirty clothes: Astronauts can now do laundry in space using P&G’s lunar laundromats

ConsumerGeniuses January 19, 2022

Procter & Gamble is in contact with the National Aeronautics and Space Administration to pilot a detergent formula that allows astronauts to do their laundry. The firm is determined to turn the lunar laundromats into reality. The first shipment of detergent was dispatched to the International Space Station on a SpaceX Rocket on 21st December 2021. P&G pilots Tide To Go Pens for light stains and tide To Go Wipes in a microgravity environment for astronauts. Read more from Bnnbloomberg

Pinterest gives an insight on how to attract Gen Z consumers

ConsumerGeniuses January 19, 2022

A research report shared by Pinterest shows revelations regarding Gen Z’s evolving shopping behaviours. Companies can reimagine their strategies by keeping these three attractive markers in mind: 1, Video ads are one of the most crucial sources for marketing and attracting Gen Z’s attention. 2. Gen Z prefers brands that respect their values and preferences. Therefore brands should collect personalized data and support charitable movements via their posts and content. 3, Gen Z consumers choose brands that give them individuality and a unique aesthetic style. Read more from Socialmediatoday

Nuro’s autonomous vehicles elevate Kroger’s grocery deliveries

ConsumerGeniuses January 19, 2022

Kroger has teamed up with Nuro, an American robotic company, to deliver goods to Huston and Texas. The firm intends to utilize third-generation autonomous vehicles for this service. These vehicles have customized storage space, temperature control features, and increased cargo volume, as compared to the second-generation vehicles. This project is the recent advancement in Kroger’s drive to fully automate the online shopping experience and develop proficiency. Read more from Supplychaindive

Italian brands are implementing AI to reshape their packaging and supply chain developments

ConsumerGeniuses January 19, 2022

An Italian honey brand, Mielizia, has debuted augmented reality to its packaging in collaboration with Bergamo-based firm Ribo Beyond Expectations. The engaging packaging experience provides information regarding honey, the supply chain, and beekeeper. In addition to the honey line, the brand has implemented the augmented reality 2.0 digital project for the organic line. The packaging features web-based technology and is activated by scanning a QR code incorporated in the product design via smartphone. An Italian supermarket chain, Coned Centro Nord, plans to introduce a Virtual Avatar, which would interact with customers, telling them stories related to the supply chain. Read more from Esmmagazine

Southeastern Grocers (SEG) teamed up with Dunnhumby to target the right consumers through data science

ConsumerGeniuses January 19, 2022

Southeastern Grocers (SEG) has given control of its media business to Dunnhumby, a global customer data science company. The media business of SEG helps CPG companies drive satisfactory marketing and merchandising strategies. Dunnhumby’s customer data science will power the SEG Connects platform to generate personalised solutions that will help brands reach the right consumer at the right place. They will receive personalised offers whether they shop in-store or browse via their mobile phones to make a purchase. Read more from Progressivegrocer

An insight revealing consumer behaviour towards plant-based milk

ConsumerGeniuses January 19, 2022

As per PBFA retail sales data, Plant-based milk alternatives have reached US$18bn global retail market value while holding a 20% share of the plant-based food category. The results of the Euromonitor international voice of the consumer are as follows: Health and Nutrition Survey 2021 reveals that 42% of global consumers have reduced their consumption of animal-based milk, as they are considerate about their digestive health and want to pay attention to their health and wellness needs. Read more from Foodnavigator

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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