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Three retail and consumer trends of 2022



Following three retail and CG trends are expected to be seen in 2022, shaping the consumption landscape. 1, Diversification of products by DTC brands: due to pandemic, numerous DTC companies emerged in the market, offering diverse product lines to expand their services. As per the State of DTC Report, only 320 DTC brands were offering their services in the market in 2019, however, there are approximately 1,111 brands in 2021. 2, Disruptions in alcoholic beverages: according to IWSR, the low or no alcoholic market is anticipated to increase 31% by 2024. 3, Supply chain disruptions: brands are rethinking their supply chain strategies to cope with the disruptions caused in 2021. This would ultimately affect the delivery time.

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