The Hershey Company is stepping forward to achieve its sustainability and ESG goals comprising cocoa sustainability, responsible sourcing, environmental sustainability, and human rights.
General Mills is piloting its newly developed DTC strategy to lift its e-commerce sales.
Leading beauty and skincare brands are cutting the use of virgin plastic in their product packaging by either promoting refillable products or rolling out sustainable packaging.
During the pandemic, consumers prioritised buying skincare and healthcare products instead of makeup.
Supply chain disruptions are inevitable, and they show little sign of abating.
Flytrex, a drone delivery company, has collaborated with Unilever’s first online-only shop named, The Ice Cream Shop.
SC Johnson has launched a new concentrate of its cleaning product, winning the hearts of consumers after they ignored it for a year.
Instacart is launching shoppable video ads and enhanced shoppable display ads to expand its already existing advertising product suite.
P&G adopted the approach of programmatic marketing (use of programmes and software to automate ad management) to support diverse publishers and reach multicultural and racial audiences.
Numerous CPG brands are entering the metaverse boundaries, and PepsiCo is one of the companies stepping into the virtual world.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (23rd May-27th May). We have covered different categories, including:
Procter & Gamble also entered the metaverse space and made its mark in the virtual world in its own way.
CPG brands have reinvented marketing in the metaverse and adapted new solutions that are suitable to survive in the world of virtual space.
Procter & Gamble, an American-based multinational consumer goods corporation, is trusted by millions of households and its brands are passed on to the next generations for over 181 years. P&G has skillfully combined what’s needed with what’s possible to make its consumers’ living rooms, kitchens, bathrooms, and bedrooms more pleasant.
CPG companies have been facing supply chain challenges for quite some time.
As per the 2022 U.S. Direct-to-Consumer Retailing report, DTC brands have secured a dominant position in the marketplace, and the industry is expected to further grow this year.
Mondelēz International, Inc. is ambitious to achieve 20% of its sales from digital commerce by 2030.
Consumers are now considerate about diversity, equity, and inclusivity (DEI) factors in advertising, which has motivated Target to launch its Roundel Media Fund.
Hostess Brands, Inc. is determined to work with its supply chain department and come up with innovative solutions to reduce packaging.
The Estée Lauder Companies has developed a method to score ingredients, products, and formulations on the basis of their green value while taking into account human health, environmental endpoints, and ecosystem health across the supply chain.
The executives of Mondelēz International, Inc. mentioned during the previous year’s Consumer Analyst Group of New York’s virtual conference that the brand is reimagining its innovation strategy with plans to roll out more impactful and new product lines across the globe.
Todd Kaplan, the chief marketer at PepsiCo plans to take some innovational initiatives to step up the brand’s vision.
It’s finally time when consumers can buy NFTs along with their favourite Starbucks latte.
As per the research carried out by Gartner, there are five emerging AI trends that executives should take into account to use and leverage AI responsibly.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (16th May-20th May). We have covered different categories, including:
FedEx has partnered with the e-commerce wholesale product seller, Boxed, and signed a multi-year agreement to deliver most of its shipments.
DTC brands can drive profitability and growth by offering a wholesome post-purchase experience featuring fast and reliable delivery.
Ben & Jerry’s, Clover Sonoma, and Family Creamery are making efforts to reduce their greenhouse gas footprint across their farm operations.
The Hershey Co. secured the sixth position on DiversityInc’s top 50 Companies for Diversity list.
Tyson Foods achieved unicorn earnings in the second quarter of 2022 and surpassed analysts’ estimations.
The Hershey Company is stepping forward to achieve its sustainability and ESG goals comprising cocoa sustainability, responsible sourcing, environmental sustainability, and human rights.
General Mills is piloting its newly developed DTC strategy to lift its e-commerce sales.
Leading beauty and skincare brands are cutting the use of virgin plastic in their product packaging by either promoting refillable products or rolling out sustainable packaging.
During the pandemic, consumers prioritised buying skincare and healthcare products instead of makeup.
Supply chain disruptions are inevitable, and they show little sign of abating.
Flytrex, a drone delivery company, has collaborated with Unilever’s first online-only shop named, The Ice Cream Shop.
SC Johnson has launched a new concentrate of its cleaning product, winning the hearts of consumers after they ignored it for a year.
Instacart is launching shoppable video ads and enhanced shoppable display ads to expand its already existing advertising product suite.
P&G adopted the approach of programmatic marketing (use of programmes and software to automate ad management) to support diverse publishers and reach multicultural and racial audiences.
Numerous CPG brands are entering the metaverse boundaries, and PepsiCo is one of the companies stepping into the virtual world.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (23rd May-27th May). We have covered different categories, including:
Procter & Gamble also entered the metaverse space and made its mark in the virtual world in its own way.
CPG brands have reinvented marketing in the metaverse and adapted new solutions that are suitable to survive in the world of virtual space.
Procter & Gamble, an American-based multinational consumer goods corporation, is trusted by millions of households and its brands are passed on to the next generations for over 181 years. P&G has skillfully combined what’s needed with what’s possible to make its consumers’ living rooms, kitchens, bathrooms, and bedrooms more pleasant.
CPG companies have been facing supply chain challenges for quite some time.
As per the 2022 U.S. Direct-to-Consumer Retailing report, DTC brands have secured a dominant position in the marketplace, and the industry is expected to further grow this year.
Mondelēz International, Inc. is ambitious to achieve 20% of its sales from digital commerce by 2030.
Consumers are now considerate about diversity, equity, and inclusivity (DEI) factors in advertising, which has motivated Target to launch its Roundel Media Fund.
Hostess Brands, Inc. is determined to work with its supply chain department and come up with innovative solutions to reduce packaging.
The Estée Lauder Companies has developed a method to score ingredients, products, and formulations on the basis of their green value while taking into account human health, environmental endpoints, and ecosystem health across the supply chain.
The executives of Mondelēz International, Inc. mentioned during the previous year’s Consumer Analyst Group of New York’s virtual conference that the brand is reimagining its innovation strategy with plans to roll out more impactful and new product lines across the globe.
Todd Kaplan, the chief marketer at PepsiCo plans to take some innovational initiatives to step up the brand’s vision.
It’s finally time when consumers can buy NFTs along with their favourite Starbucks latte.
As per the research carried out by Gartner, there are five emerging AI trends that executives should take into account to use and leverage AI responsibly.
This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (16th May-20th May). We have covered different categories, including:
FedEx has partnered with the e-commerce wholesale product seller, Boxed, and signed a multi-year agreement to deliver most of its shipments.
DTC brands can drive profitability and growth by offering a wholesome post-purchase experience featuring fast and reliable delivery.
Ben & Jerry’s, Clover Sonoma, and Family Creamery are making efforts to reduce their greenhouse gas footprint across their farm operations.
The Hershey Co. secured the sixth position on DiversityInc’s top 50 Companies for Diversity list.
Tyson Foods achieved unicorn earnings in the second quarter of 2022 and surpassed analysts’ estimations.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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