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Procter & Gamble made its mark in the metaverse via interactive virtual experiences and events

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Procter & Gamble also entered the metaverse space and made its mark in the virtual world in its own way. The brand aimed to interact with potential customers and added value for them. The chief design officer of P&G, Phil Duncan mentioned at the Fortune Brainstorm Design conference that the firm stepped into the metaverse to win the hearts of its consumers and grow its business. P&G is one of the companies among the 500 fortune firms that replicated the experience of the Consumer Electronics Show (CES) in the metaverse. During the show, the brand exhibited some experiences and activities from its 2020 Tokyo Olympics sponsorship. Besides this, the CPG giant launched interactive virtual experiences, gaming platforms, and sustainability-centric beauty platform in the metaverse for its consumers.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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