Packaged food companies are struggling with higher inflation rates as the US economy is recovering. Companies are spending excessively on logistics to overcome the pandemic-led supply chain disruptions. Conagra Brands Inc. has again increased the prices of frozen meals and snacks because the cost of ingredients is rising, including grains, edible oil, and proteins. Thus, the prices of staple meals went up by 3.3% and frozen meals by 3.5%. Nonetheless, the risen prices have not dissuaded the consumers. Instead, the company expects an uptick of 1% in full-year sales.

A DTC and at-home fitness company, Peloton, has launched its private clothing brand named Peloton Apparel. Peloton Apparel will have a signature style of dresses that rehash from one season to another. However, they will come with new colour combinations and designs. The 2021 Fall collection includes clothing for men, women, and the neutral gender, ranging from $15 to $118. Shoppers can purchase the collection from Peloton’s online stores along with selected retail outlets. They can also place orders using the brand’s official Facebook and Instagram accounts.

Kroger has teamed up with Instacart to launch virtual convenience stores to deliver fresh foods, snacks, and dairy items within 30 minutes to 50 million American households. Kroger’s Delivery Now service includes 25,000 items from more than 2700 Kroger grocery stores. Kroger’s speedy delivery services are directly competing with GoPuff, a rapid delivery-focused manufacturer, which generated billions of dollars from potential investors.

Consumers are now inclined towards personalization, that’s why PepsiCo has launched its data practice, Pepviz at the NFL season. Pepviz data practice would keep retailers informed about the marketplace. PepsiCo merges real-time data and industry insights with progressed analytics to help its retailers grab market share via customized omnichannel and extend their client base. Retailers can see which stores are visited more often by consumers and which products are bought the most. Therefore, in the future PepsiCo’s retailers would view Pepviz as a key strategic partner.

Wilson Sports Goods is expanding its DTC push and has launched a pop-up store and a Tennis Museum at SoHo, NYC. The newly opened museum spotlights Wilson’s tennis journey. The museum showcases his major achievements, including Interracial Tennis Match, 1940. The retail shop includes ventures from his latest sportswear along with limited editioned equipment. Customers can get customized rackets and apparel. Shoppers can also watch tournaments from the second floor of the shop. Read more from Retaildive