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Peloton introduced its clothing brand named Peloton Apparel

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A DTC and at-home fitness company, Peloton, has launched its private clothing brand named Peloton Apparel. Peloton Apparel will have a signature style of dresses that rehash from one season to another. However, they will come with new colour combinations and designs. The 2021 Fall collection includes clothing for men, women, and the neutral gender, ranging from $15 to $118. Shoppers can purchase the collection from Peloton’s online stores along with selected retail outlets. They can also place orders using the brand’s official Facebook and Instagram accounts.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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