The fear of climate change in consumers has increased in the last year. 46% (up from 39%) consider climate change as the chief environmental problem, followed by air quality (36%) and plastic pollution (33%) in 2022.
Harry Jowsey became a social media influencer after his appearance on Netflix’s Too Hot To Handle. He has amassed 4.8M followers on TikTok and 4M followers on Instagram.
Content marketing is one of the chief solutions that can save a dying business. Seven brands have done something successful in this field.
In recent years, brands selling consumer packaged goods have shifted some of their sales away from brick-and-mortar stores to online channels. As a result, many consumers have begun buying directly from manufacturer websites because stores usually run out of many CPG products such as toilet paper, disinfectant, and hand sanitiser due to the pandemic.
The fear of climate change in consumers has increased in the last year. 46% (up from 39%) consider climate change as the chief environmental problem, followed by air quality (36%) and plastic pollution (33%) in 2022.
Harry Jowsey became a social media influencer after his appearance on Netflix’s Too Hot To Handle. He has amassed 4.8M followers on TikTok and 4M followers on Instagram.
Content marketing is one of the chief solutions that can save a dying business. Seven brands have done something successful in this field.
In recent years, brands selling consumer packaged goods have shifted some of their sales away from brick-and-mortar stores to online channels. As a result, many consumers have begun buying directly from manufacturer websites because stores usually run out of many CPG products such as toilet paper, disinfectant, and hand sanitiser due to the pandemic.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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