March 18, 2022 | ConsumerGeniuses Blog

Instagram and Instagram Stories remained the top choice for brands for influencer-driven marketing

ConsumerGeniuses March 18, 2022

According to the report presented by CreatorIQ and Tribe Dynamics, 66% of brands have spent more on creator-driven marketing campaigns as compared to the last year. With transforming marketing styles, Instagram and Instagram Stories secured the top position among other social media apps for creator campaigns. TikTok has prompted retailers to find the right consumers via effective approaches and strategies. The report claims that 88% of influencers and 96% of brands promote their products via Instagram Stories, while 42% of influencers and 46% of brands utilise TikTok for the same purpose. Due to the constantly evolving influencer-driven marketing trends, brands and retailers are thinking of creative strategies to grasp the attention of the targeted audience. Read more from Socialmediatoday

Know your customer: A key to success for Middle East’s retailers

ConsumerGeniuses March 18, 2022

Pandemic has transformed consumers’ shopping behaviour as UAE’s Kearney Research reveals that consumers demand the touch and feel the experience of physical stores, combined with the convenience and ease of e-commerce. The 14th Annual Global Shopper Study claims that only two-thirds of consumers are returning to stores, while 70% of them research about pricing and product prior to visiting a nearby store. The true challenge for retailers lies in “knowing” their well-informed customers to improve the in-store shopping experience. Retailers should train their staff members to deal with smart customers who expect convenience, choice, access, and speed of online shopping from in-store retailers. Plus, retailers should strategically utilise personalisation, customisation, and data to provide the right product to the right customer at the right time. Read more from Gulfbusiness

Investors’ strong demand made The Coca-Cola Company take a reusable packaging pledge

ConsumerGeniuses March 18, 2022

The Coca-Cola Company has taken the reusable packaging pledge in response to the strong urge from investors and activists. The beverage giant has aimed to launch reusable containers for 25% of its food and beverage portfolio globally by 2030. As per Coca-Cola, this is the first goal set by the company regarding returnable packaging which would serve as a pleasant change in strategy and performance. As you sow and Green Century filled a shareholder proposal which prompted the beverage firm to cut virgin plastic and set higher sustainable targets. Top international brands including the Coca-Cola Company, PepsiCo, and others signed a global pact in January to reduce plastic packaging. Read more from Insidefmcg

PepsiCo pledged to replace single-use plastic packaging with refillable containers across its portfolio

ConsumerGeniuses March 18, 2022

PepsiCo has pledged to reduce its single-use plastic packaging by 50% across its global beverage sector by 2030. The beverage giant has taken the pledge in response to the shareholder proposal filed by As You Sow. The shareholder urged PepsiCo to cut the use of virgin plastic and set stronger refillable and sustainable goals. Following The Coca-Cola Company, PepsiCo has also agreed to replace 25% of its beverages’ single-use packaging with refillable containers. PepsiCo has informed As You Sow that it would craft its sustainability goals per system capabilities, consumer preferences, and market opportunities. Further, the beverage firm would announce the final size of its commitment by the end of this year. Read more from Waste360

Tyson Foods seeking assistance from innovators to improve its sustainability footprint

ConsumerGeniuses March 18, 2022

Tyson Foods’ Venture Capital Arm has decided to consult entrepreneurs and innovators to help the food giant establish a clear system and reach its sustainability goals by the near future. Tyson Ventures is aiming to achieve various sustainability indicators like 1, Reducing greenhouse gas emissions and food waste. 2, Introducing sustainable water management solutions and sustainable packaging. 3, Considering animal welfare and soil health, and 4, Promoting regenerative agriculture. Tysons Foods has taken the accelerator approach to improve its sustainability footprint through third-party expertise and assistance. The meat giant is organising a demo day pitch event on 11 July 2022. Read more from Fooddive