Sephora has chosen DoorDash to handle on-demand deliveries in over 500 shops across North America.
In recent years, brands selling consumer packaged goods have shifted some of their sales away from brick-and-mortar stores to online channels. As a result, many consumers have begun buying directly from manufacturer websites because stores usually run out of many CPG products such as toilet paper, disinfectant, and hand sanitiser due to the pandemic.
Many online sites saw a surge in sales at the onset of the pandemic even as physical stores suffered. The end of lockdown has reversed this turn of events.
In the last decade, the direct-to-consumer model has skyrocketed in popularity. Brands such as Warby Parker and Dollar Shave Club saw an opportunity to enter an existing market and make the experience better.
For Kellogg, one of the most important steps in the digital transformation of the DTC efforts is standardising as much as possible on a common back end, said Salmon.
Bulgari, an Italian luxury brand, has joined the biggest e-commerce platform, Alibaba Group’s Tmall Luxury Pavilion marketplace, to run its DTC operations across China.
Sephora has chosen DoorDash to handle on-demand deliveries in over 500 shops across North America.
In recent years, brands selling consumer packaged goods have shifted some of their sales away from brick-and-mortar stores to online channels. As a result, many consumers have begun buying directly from manufacturer websites because stores usually run out of many CPG products such as toilet paper, disinfectant, and hand sanitiser due to the pandemic.
Many online sites saw a surge in sales at the onset of the pandemic even as physical stores suffered. The end of lockdown has reversed this turn of events.
In the last decade, the direct-to-consumer model has skyrocketed in popularity. Brands such as Warby Parker and Dollar Shave Club saw an opportunity to enter an existing market and make the experience better.
For Kellogg, one of the most important steps in the digital transformation of the DTC efforts is standardising as much as possible on a common back end, said Salmon.
Bulgari, an Italian luxury brand, has joined the biggest e-commerce platform, Alibaba Group’s Tmall Luxury Pavilion marketplace, to run its DTC operations across China.
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