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An Italian luxury brand, Bulgari, has launched its DTC operations in China via Alibaba Group’s Tmall Luxury Pavilion

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Bulgari, an Italian luxury brand, has joined the biggest e-commerce platform, Alibaba Group’s Tmall Luxury Pavilion marketplace, to run its DTC operations across China. The luxury brand has launched its customised digital store with a blend of Italian House’s design and Chinese aesthetics to set itself apart from other brands. The Tmall Luxury Pavilion will help the brand by managing the product launches, brand marketing, and service experience. Alibaba launched its Tmall Luxury Pavilion five years ago, and since then, more than 200 luxury brands including LVMH, Kering, Chanel, Hermes, and Richemont have joined the platform.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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