The Dietary Guidelines for Americans DGA identified calcium, vitamin D, and fibre as nutrients essential for good health. Vitamin D boosts the immunity system, but as per DGA’s report, 90% of Americans do not manducate enough vitamin D. 31% of Americans are ready to pay up to 10% more for a food item that includes vitamin D in it, according to the research from HealthFocus International, St. Petersburg, Fla. The Food and Drug Administration FDA claims that adequate consumption of calcium can minimize the risk of osteoporosis. DGA’s study reveals that 30% of men and 60% of adult females do not take enough calcium. Fibre is a key component in healthier snack items, but DGA asserts that 90% of women and 97% of men do not take enough fibre while snacking. The study from The Hartman Group, Bellevue, Wash., reveals that 70% of consumers eat snacks regularly, whereas 60% of consumers try to consume a snack rich in fibre only once a week. Read more from Bakingbusiness

The Giant Company proceeds with its development in Philadelphia, not a long way from the chain’s base camp in Carlisle, Pa., and declared that three additional stores are in transit in December. These developments follow Giant’s latest store opening in the City of Brotherly Love. The December shop openings include areas at Columbus Road on 3 December, Doylestown on Swamp Road on 10 December, and a Giant Heirloom Market on Market Street in the Fashion District on 16 December. These stores add to the giant’s portfolio which already includes the new Giant store on Cotman Avenue opened in November. Read more from Supermarketnews

Retailers are focused on offering proficient health services to consumers nowadays. Chewy, a DTC company, has therefore initiated a veterinarian-only marketplace named Practice Hub. This initiative would help grow clinic revenue and modernize pharmacy operationist. The platform allows the vet to determine prices and offer pre-approved prescriptions. Additionally, it provides them with an opportunity to generate revenue when pet owners order or buy from them via Chewy’s website. According to the online pet goods retailers, multiple national vet groups with few independent clinics have joined this platform. Read more from Retaildive

Parachute, a direct-to-customer bedding brand, received significant demand for the home category during the past year. Currently, the brand is planning to expand into the furniture category, which is its sixth category expansion in the past three years. Initially, the DTC brand would be offering bed frames to its consumers. The collection of bedding frames would be available at the stores and online. Parachute plans to add more furniture items to the home collection in the early months of 2022. Read more from Retaildive

Hims & Hers, a customized wellness and telehealth brand, has launched Hims Overnight Anti-Ageing Duo and a customized Hers Clear Skin System. The Overnight Anti-Ageing Duo features a custom prescription anti-ageing cream that is made of three clinical ingredients. The brand has also debuted a non-prescription anti-wrinkle cream that contains hyaluronic acid. For Hers’ clear skin system, consumers can get a prescription cream that is customizable and is made of pure clinical ingredients to target acne breakouts. Read more from Retaildive

DTC intimate clothing brand, Knix, is all set to open its first store in the US. The organization’s first outlet will open in Santa Monica, California, with San Francisco and San Diego stores set to follow later this fall. California was selected for the brand’s initial three stores in the country in light of the fact that Knix’s online business is more in demand there. The brand’s actual methodology is to open stores in “high penetration geographies” that supplement advancement. Knix will begin with an accentuation on the West Coast before extending across the U.S. Read more from Retaildive

Hims and Hers is expanding its DTC strategies by offering its hair care products. For this purpose, the brand has collaborated with The Vitamin Shoppe and plans to sell the products through The Vitamin Shoppe’s website and 280 physical stores. Initially, this partnership will offer selected hair care items, but the brand has left space for “potential expansion” to feature other categories in the near future. Read more from Retaildive

With sound deals and profit, a plus-sized clothing company, Torrid, has brawled its first quarterly report as a public organization. Second-quarter net deals rose 34% year over year and 29% from 2019 to $332.9 million. The 45% of the retailer’s gross profit margin was up from 32.1% last year and 39.8% in 2019. Net income increased by 131% year over year and 160% from 2019 to $38.8 million. The retailer currently runs over 600 stores and plans to add around 25 stores yearly, apart from malls. Read more from Retaildive

Attest, a consumer research platform, claims that currently, only 41% of Americans have an active product subscription. While only 18% of consumers have multiple subscriptions. Consumers have lost interest in once-novel business model which includes DTC brands like Hello Fresh, Blue Apron, Stitch Fix, as only 14% are actively shopping for a product subscription. There still lies an opportunity for brands in this field if they bring innovation and creativity because 65% of American consumers are still ready to buy a product subscription. Besides this, the research found out that the technique of “unboxing” has also lost its worth as most (54%) of consumers want to see the product they are getting, while 25% prioritize brands having purpose and ethos.

Belk rolled out an exclusive womenswear brand named Wonderly. The new brand replaces the organization’s other exclusive brand, New Directions. The clothing collection includes tops, bottoms, and dresses in sizes 4 to 26 and selected petite styles in sizes 4 to 16. The entire collection will be accessible at more than 100 Belk stores and on the retailer’s site. The Wonderly denim collection is the biggest private label denim line for the retailer. The collection also includes an athleisure assortment named Wonderly Studio.