Parachute, a direct-to-customer bedding brand, received significant demand for the home category during the past year. Currently, the brand is planning to expand into the furniture category, which is its sixth category expansion in the past three years. Initially, the DTC brand would be offering bed frames to its consumers. The collection of bedding frames would be available at the stores and online. Parachute plans to add more furniture items to the home collection in the early months of 2022.
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