This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (4th April-8th April). We have covered different categories, including 1, DTC: The marketing budget for the majority of the companies accounts for a share attributed to the TikTok ads business, as Tiktok offers nine times more engagement than Facebook. 2, AI and Robotics: The ARC Advisory Group has presented its report, featuring 25 companies for their strategic use of AI and data, including Tesla, Intel, J&J, Procter & Gamble and Nestlé. 3, Sustainability: Coca-Cola has used TV commercials to sell sustainability this time. The famous scientist, Bill Nye, made of recycled plastic has appeared in the three-minute animated vignette to take viewers into the world of recycling. 4, Consumer Trends: The Organic Trade Association shared the report, revealing that claims like hormone-free, cruelty-free, and all-natural are more effectively influencing the purchasing patterns of consumers as compared to the USDA organic label. 5, Supply Chain: FedEx Express is testing a middle-mile autonomous drone in collaboration with Elroy Air to improve its efficiency, operational productivity, and safety.

Ethisphere has been releasing the list of organisations that work and deliver based on high ethical standards and integrity. Ethisphere utilises a 200-point assessment model to list the organisations after evaluating them based on leadership, reputation, ethics, governance, and environmental impacts. Besides these umbrella categories, the institution evaluates the firms keeping in mind their corporate responsibilities, sustainable activities, and culture. Among the 136 organisations listed for their commitment to business integrity by Ethisphere are Kellog Co., PepsiCo, Grupo Bimbo SAB de CV, and ADM. In the food and beverage industry, Thailand-based C.P. Group, Italy-based Illy, and US-based Brown-Forman made it to the list. Read more from Foodbusinessnews

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (28th March-1st April). We have covered different categories, including 1, DTC: TalkShopLive, a live streaming platform, wants to drive food and drink shopping sessions led by the founders of DTC brands, allowing brands affiliated with retailers to operate a shoppable live feed and order fulfilment. 2, AI and Robotics: Mars’ Maria Velissariou revealed that the Skittles company utilises AI to ensure the right balance of colours in each packet, giving its consumers the taste of the rainbow and sorts skittles. 3, Sustainability: The statistics from the Plant-Based Food Association (PBFA), The Good Food Association (GFI), and SPINS revealed that US plant-based food retail sales have surged by 6.2%, hitting a market valuation of $7.4 billion. 4, Consumer Trends: General Mills reported growth in sales of 30% to $568 million in its pet food category so far in 2022 by leveraging the cost savings. 5, Supply Chain: As per the Ernst and Young (EY) report, the ASEAN region’s businesses should optimise their supply chains to drive growth and feature digital twinning into their systems.

The best before date transforms produce into food waste, and many tech startups are working to change the game. These startups not only help the online stores deal with perished vegetables but redesign the AI digital labelling system that drops the price range as soon as the product ages. Among the tech startups are 1, Apeel, a plant-based protective peel that keeps the product fresh for a longer time. 2, Shelf Engine, uses AI-driven models to predict the demand for perishable items. 3, Too Good To Go, an app allowing consumers to buy unsold products from the nearest shops and cafes at a discount. Read more from Trends

PepsiCo is utilising technical solutions to address consumers’ demands and deliver the right products to the right consumers at the right time. The beverage giant has invested in omnichannel capabilities to establish a seamless omnichannel system, plus the brand has scaled up its DTC platforms by collaborating with brands like Gatorade and SodaStream. The brand aims to establish a positive value chain, aiming to go net-zero by 2040, reducing the use of virgin plastic by 50% by 2030, becoming net water positive by 2030, and investing $570 million in racial equality. The positive choices initiative focuses on delivering products that are better for consumers and the environment. Read more from Foodbusinessnews

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (21st March-25th March). We have covered different categories, including 1, DTC: Due to high digital marketing costs and prohibitive customer acquisition, DTC brands like Another Tomorrow, Warby Parker, and Allbirds are heading towards physical stores to establish a seamless omnichannel system. 2, AI and Robotics: Chipotle is pivoting a tortilla-making robot, Chippy, in its innovation hub in Irvine, Calif., optimised to make tortilla chips instead of flipping burgers or frying potatoes like Miso’s Flippy. 3, Sustainability: PepsiCo invested in the Saudi kingdom to increase its sustainability and inclusivity footprint by improving its waste management system and launching recycling projects comprising of positive value chain, positive agriculture, and positive choices. 4, Consumer Trends: Mac launched its new mascara, MACStack Mascara on 1st March 2022. The hashtag #MacStackMascara crossed 73.1 million views on TikTok, encouraging more and more people to buy the product. 5, Supply Chain: Nestlé has constructed a new factory in Serbia to produce Plant-Based Eat Solutions under Nestlé’s Garden Gourmet portfolio. The facility would export goods to the Netherlands, U.K, France, Italy, Spain, and Germany.