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Despite inflation, consumers’ grocery baskets are full of fresh products



Despite higher inflation rates for fresh items, consumers’ grocery baskets are still full of fresh products, according to Symphony RetailAI. The data presented by Symphony RetailAI shows that the majority of price-sensitive shoppers have reduced their consumption of poultry, meat, and dairy products. As per the data, shoppers prioritise fresh items as they buy 43% of costly fresh products, 6% of frozen products, and 29% of shelf-stable products. The monthly purchase frequency unfolds that the fresh category leads others as shoppers buy 24.8% of fresh items as compared to 22.5% of ambient products.

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