More and more consumers are choosing private-label products while buying groceries, therefore, brands are introducing innovational lines, products, and programmes to win customers’ loyalty. Last year, Albertsons added 143 new products to its food portfolio, and consumers are going crazy for its Open Nature Cauliflower Crust Pizza. Target’s two brands, Good & Gather and Favorite Day, introduced delicious plant-based items and an indulgent food pantry all under $8 to $1. All of the big grocery giants, including Albertsons and Target, are using data to run a personalised and relevant marketing campaign. Plus private-label brands are striving to roll out more innovational and unique products to earn consumers’ loyalty.