Global News and Digital Insights
for the Consumer Goods Industry

AI & Robotics

Bell Canada and Google Cloud expanded their joint venture to boost the 5G network

Google Cloud and Bell Canada have extended their collaboration with Bell featuring Google Distributed Cloud Edge in its organization. The expansion aims to leverage Bell and Google Cloud’s strategies and capabilities to consolidate Bell’s 5G network leadership with Google Cloud’s proficiency in multi-cloud, AI, and data analytics. The joint venture would enable Bell to drive functional efficiencies and provide customer satisfaction. With Google Cloud’s digital expertise, Bell is targeting to scale up with efficient and innovative solutions to deploy core network functions such as 5G across multiple retail sectors. Read more from Itworldcanada

Coca-Cola Creations initiative: Enjoy space flavoured coke with a mini-concert

Coca-Cola plans to roll out a new Coca-Cola Creations Initiative to launch limited edition unique flavours along with digital and real-world augmented experience. From its Real Magic brand production, the firm plans to launch Starlight, a space flavoured cola. The soft drink aims to arouse refreshing feelings among consumers, taking them into the cold voids. The bottles would come in a themed package, representing cosmos and vibrant nebulae with coke’s signature logo. Plus, the cans incorporate an augmented reality world where pop star Ava Max would perform a song, which can be experienced by scanning QR codes. Coca-Cola plans to continue manufacturing beverages via Creations to stay connected with games, music, and sports. Read more from Marketingdive

ADNOC presented the future of shopping through its next-gen retail store

Abu Dhabi National Oil Company ADNOC launched the store of the future, an oasis store, which is fully automated, cashier-less and the payment method is both contactless and cashless. Consumers can enjoy a highly AI-driven shopping experience, paying through a bank card, Emirates ID, or scanning the QR code. Each shelf of the store features an electronic LED screen that displays prices, current offers, and promotions that are updated in real-time. Families would be able to enter the next generation store with a single QR code, which would track the activities of all members. The items picked by each family member would be added to the single virtual basket. ADNOC reportedly raised Dhs1.7bn net profit within the first nine months of 2021. Read more from Gulfbusiness

The future of merchandizing: Cashless payments

Back to Business Global study– 2022 SMB (small and mid-size businesses) outlook presented by Visa revealed that 52% UAE and 41% global consumers plan to go cashless by 2024. As 99% of UAE consumers can foresee an efficient and beneficial cashless society, 94% have planned to use digital payments more in 2022. Digital payments have achieved a unicorn status in the world as 96% of UAE SMBs and 74% global businesses think that digital payments are essential for their growth.100% of small businesses operating in UAE are already accepting digital payments like crypto in 2022. Read more from Gulfbusiness

Google and Kraft Heinz entered into a joint venture to boost digital transformation

Google and Kraft Heinz declared a long-term joint venture that aims to speed up the CPG companies’ digital transformation. The partnership will use an assortment of Google technologies to fortify seller-purchaser relations and foster engagement by offering customized content at scale. Kraft Heinz will utilize Google Cloud AI and machine learning to initiate developments in the food industry by getting insights from data and plans to fabricate a client data channel on Google Cloud. It will likewise assist Kraft Heinz with further developing media initiations and proficiency on Google Ads. The collaboration proceeds with Kraft Heinz’s endeavours to construct an exclusive environment of in-house computerized abilities that will assist it to make information-driven decisions according to the transforming behaviour of consumers towards e-commerce. Read more from Marketingdive

Indian consumers prefer online digital payment during festive seasons

ACI Worldwide and YouGov’s research report on digital payment methods in India revealed that two out of five (41%) Indian shoppers prefer digital payment during festive seasons. 25% of them pay with cash and 23% opt for credit or debit cards. 33% of shoppers find online transactions safe, while COD with 35% remains on the top of the list. Consumers are less concerned with payment frauds as only 24% of people are skeptical about online payments. The National Payments Corporation of India claimed that 3.65 billion transactions worthy of INR 6.54t were induced by Unified Payments in September, setting the highest record for transaction value and volume. Read more from Retailasia

The future plan: China is on the way to develop more innovative products

China’s Industry Ministry suggested a plan for CG companies that will help them produce more innovative products, like a robot vacuum cleaner and smart rice cooker. The guidelines presented by The Ministry of Industry and Information Technology (MIIT) are designed for the light industry, which includes organizations producing consumer goods items and tools. The category (light industry) encountered supply shortages for mid-to-high-end items in the past years and lacks global famous brands, which is why MIIT is now paying more attention to it. By 2025, it is anticipated that Chinese brands’ value will upgrade and the country will secure a prominent position in the global manufacturing value chain. Read more from Reuters

Salesforce.Com and Temasek joint ventures aim to support Swiss carbon finance consultancy, South Pole

South Pole, a climate finance expert has procured the investment arm of Salesforce.Com, an American cloud-based software company and Singapore-based global investment company, Temasek. South Pole secured the position of Minor Financial Backer in the two companies after the recent funding round. Both Temasek and Salesforce will support South Pole’s aim of bolstering the climate action in Asia and North America. South Pole, also focuses on developing projects that help reduce the carbon emission percentage. Read more from Businesstimes

Alibaba’s technological innovation: Virtual influencer replaced humans in Winter Olympics 2022

Alibaba utilized the technology of Text to Speech, Natural Language Processing (NLP), Emotional Speech Synthesis, and computer vision on the cloud to give birth to a 22-year-old virtual influencer, Dong Dong, for Winter Olympics 2022 in Beijing. Alibaba aims to promote its Olympic merchandise via Dong Dong, as the digital influencer is able to interact with the audience and address their queries. The creation of Dong Dong is the first step towards the digital transformation of the Olympic Winter Games and new possibilities are expected in e-commerce with the help of cloud technology. In the coming times, the firm plans to develop a mixed reality space, featuring virtual influencers powered by metaverse. Read more from Thedrum

Indonesian e-commerce ranked highest among other Southeast Asian countries

As per the study from GfK Market Intelligence, Indonesian e-commerce excelled up to 43% among other Southeast Asian countries in 2021. This hike in Indonesian online sales resulted in significant contributions to the Technical Consumer Goods TCG industry. The market value for TCG increased up to 23% in 2021 compared to the 19% increase in 2020. Similarly, e-commerce in Singapore and Thailand grew up to 22%, contributing more than 20% to the overall TCG market value in 2021. Read more from Retailasia

Mall of the Emirates opened the store of the future with AI

Dubai Mall of the Emirates has entered into a partnership with an IT and digital transformation firm, Cisco, to open the store of the future known as THAT concept store. The platform will raise the conventional shopping experience by fusing advanced retail to acquaint clients with a modern shopping venture. The outlet is equipped with Cisco’s five technological components, involving Digital Display Canvas, Lift & Learn, Magic Mirror, Beauty Mirror, and Store Analytics. The store’s digital display screens aim to promote personalization by creating an enchanting ambience via AI and augmented reality. THAT concept store is the first-ever stop-shop providing a glimpse of the future through its demographics, footfall heatmaps, dwell times, and sentiment analysis. Read more from Arabianbusiness

Four trends reshaping the e-commerce and payment methods in the APAC region

Checkout.com, a cloud-based payment firm, surveyed 12,000 consumers from the Asia-Pacific region to explore the recent payment and online business trends. As per the report from Payments Optimization in APAC: Innovation from the Global Frontier, there are visible differences in the payment methods opted by consumers. 1, The results from the survey revealed that 95% of Asia-Pacific’s consumers regularly shop from online channels, and the number is expected to grow in the coming years, signifying the importance of e-commerce in the post-pandemic era. 2, Checkout.com claims that Buy Now, Pay Later (BNPL) service is transforming the conventional modes of the transaction into easy and flexible instalments. 3, Social commerce is expanding in the APAC region at a fast pace, as China generated US$6 billion in revenue from social commerce. The future of e-commerce involves the innovational internet web3 and cryptocurrency known as social tokens. 4, There is an overlap between centralised and decentralised means of transaction. Recent research from VISA unfolds that Singapore and Hong Kong are ready to accept cryptocurrency for payments. Read more from Insideretail

Chinese luxury brands have deployed AI and machine learning to facilitate consumers

Chinese luxury brands adapted Machine learning and AI to use consumers’ data securely and reduce cost while offering quality-driven customer services. Burberry utilizes the Image Recognition Technology, featuring advanced algorithms offered by an AI-based firm, Entropy. The feature allows Burberry to identify fake or replicated products. Plus, the firm manages its inventory via Radio Frequency Identification (RFID) that enables the brand to track stock availability. Prada deployed Adobe Experience Cloud Solutions and teamed up with Sprinkler, a customer experience management firm, to offer efficient customer experience and establish a digital space. Alibaba launched chatbots to leverage its customer-centric marketing. Alibaba also partnered with Guess, a lifestyle brand, to debut an AI store in Hong Kong, where consumers can register with customized Taobao QR codes and facial recognition. Louis Vuitton joined hands with Alphabet Inc., a technology firm, to boost stock optimization. Read more from Jingdaily

Cobots have made advancements in the Food and Beverage Industry

Cobots, generally called collaborative robots, have made room for themselves in the Food and Beverage Industry. Unlike conventional robots, cobots are lightweight, small, and designed to function with humans. Cobots can be coordinated into assembling lines and help F&B producers in the accompanying ways. 1, cobots can manage labour-intensive tasks, allowing humans to focus on decision-making and judgment. A Swedish manufacturer of vanilla cream, Orkla Foods, automated its manufacturing line by introducing cobots, relieving its workforce from physical tasks. 2, Deployment of cobots in the production line lowers the labour cost, ultimately increasing the return on investment (ROI). Orkla Foods recovered the amount invested in Cobots within six months. 3, Cobots are equipped with sensors that recognize deterrents and forestall collisions. Read more from Apfoodonline

TikTok’s insight reveals the effective market campaign featuring collaboration with creators

TikTok’s latest insight reveals an effective market campaign strategy of collaborating with established creators. TikTok reviewed the ad campaign of 2,800 platforms to explore how brands generate more views and consumers by partnering with versatile creators. The repurposed ads that were not created for TikTok resulted in a much lower ad recall percentage while the TikTok specific ads powered by famous creators generated 27% higher ad recall. Promotions made in association with TikTok creators were viewed for 6 seconds, a rate 91% higher as compared to a non-creator partnership. The research reveals that the use of beauty products with a comic element in the ads on TikTok receives higher ad recall of 72% among other industries. Read more from Socialmediatoday

No dirty clothes: Astronauts can now do laundry in space using P&G’s lunar laundromats

Procter & Gamble is in contact with the National Aeronautics and Space Administration to pilot a detergent formula that allows astronauts to do their laundry. The firm is determined to turn the lunar laundromats into reality. The first shipment of detergent was dispatched to the International Space Station on a SpaceX Rocket on 21st December 2021. P&G pilots Tide To Go Pens for light stains and tide To Go Wipes in a microgravity environment for astronauts. Read more from Bnnbloomberg

Nuro’s autonomous vehicles elevate Kroger’s grocery deliveries

Kroger has teamed up with Nuro, an American robotic company, to deliver goods to Huston and Texas. The firm intends to utilize third-generation autonomous vehicles for this service. These vehicles have customized storage space, temperature control features, and increased cargo volume, as compared to the second-generation vehicles. This project is the recent advancement in Kroger’s drive to fully automate the online shopping experience and develop proficiency. Read more from Supplychaindive

Italian brands are implementing AI to reshape their packaging and supply chain developments

An Italian honey brand, Mielizia, has debuted augmented reality to its packaging in collaboration with Bergamo-based firm Ribo Beyond Expectations. The engaging packaging experience provides information regarding honey, the supply chain, and beekeeper. In addition to the honey line, the brand has implemented the augmented reality 2.0 digital project for the organic line. The packaging features web-based technology and is activated by scanning a QR code incorporated in the product design via smartphone. An Italian supermarket chain, Coned Centro Nord, plans to introduce a Virtual Avatar, which would interact with customers, telling them stories related to the supply chain. Read more from Esmmagazine

Southeastern Grocers (SEG) teamed up with Dunnhumby to target the right consumers through data science

Southeastern Grocers (SEG) has given control of its media business to Dunnhumby, a global customer data science company. The media business of SEG helps CPG companies drive satisfactory marketing and merchandising strategies. Dunnhumby’s customer data science will power the SEG Connects platform to generate personalised solutions that will help brands reach the right consumer at the right place. They will receive personalised offers whether they shop in-store or browse via their mobile phones to make a purchase. Read more from Progressivegrocer

An insight on how CPG companies can generate profit from e-commerce

E-commerce is growing across CPG companies but it is not generating high profit. The following strategies could be adopted by brands to improve their company’s profitability. 1, Scale plays a significant role in e-commerce. Companies can sell higher volumes of products and benefit from scale. 2, CPG companies need to manage three P&L items, including advertising investment online, online promotion and trade investment, and supply-chain costs to boost probability. 3, Brands need to connect with channel partners and retailers to generate revenue. 4, Online businesses should relocate dollars from brand budgets via pay-to-play or brick-and-mortar trade investments. 5, In relation to revenue management, companies should invest time and money on data that could be translated into analytics. Read more from Mckinsey

Indian-based revenue financing platform, Velocity, raised $20 million in round A funding

Peter Thiel’s Valar Ventures have invested in the Indian-based startup, Velocity, which manages the revenue-based financing platform for DTC and e-commerce in India. In a series A financing funding round led by Valar Ventures, the firm has raised $20 million. Maninder Gulati of Oyo, Presight Capital, Zac Prince of BlockFi, Philippe da Mota of Hedosophia, and AngelList India head Utsav Somani’s iSeed also participated in the funding round, taking the company’s all-time raise to $30 million. Read more from Techcrunch

Top five mobile marketing trends of 2022

Mobile marketing has continued to develop since 2021 and five trends are expected to be seen in 2022 as well. 1, Social commerce channels including Pinterest, Instagram, Snapchat, and TikTok have gained popularity and allow retailers to reach millions of consumers despite geographical boundaries. 2, Punchy messages and low prices attract consumers, therefore, new platforms including GiffGaff and Mint Mobile have gained significant breakthroughs in the US. 3, Mobile networks such as T-Mobile, AT&T, and Verizon are planning to launch 5G to serve the technological needs of consumers. 4, Social media platforms continue to determine the power of influencers. 5, TikTok has been transformed into a convenient advertising channel, allowing small and large-scale businesses to reach millions of consumers. Read more from Thedrum

P&G refuses to make a live appearance at CES tech show 2022 due to coronavirus

Due to the coronavirus’s omicron variant, Procter & Gamble has refused to make a physical appearance at the CES tech show 2022 in Las Vegas. However, the Cincinnati-based company plans to host a virtual tech event on its pglifelab.com website. The event was scheduled to take place from 5th January to 8th January 2022 but multiple companies including, TikTok, Pinterest, Lenovo, Amazon, Facebook owner Meta, Twitter, AT&T, and Intel, also decided not to meet in person. Read more from Cincinnati

The Singaporean beauty brand, DrGL, has expanded its online business in Europe

The Singaporean beauty brand named DrGL has expanded its online business by reaching European consumers. The brand is boarded on Amazon listing in Germany and France. DrGL plans to debut a storefront on Amazon that will allow the company to showcase all its beauty products. The cosmetic essentials of the brand are safe, clean, sustainable, and approved by the European Union’s Food and Drug Administration (FDA). Read more from Cosmeticsdesign

Singapore-based food delivery firm, Grab, acquired Malaysian grocery chain

Singapore-based food delivery firm, Grab Holding Ltd, has acquired Jaya Grocer Holdings, a Malaysian grocery chain. Grab is Southeast Asia’s largest ride-hailing company which operates in more than 400 cities within eight countries of Southeast Asia. These countries include Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. A subsidiary of Grab has planned to acquire the ordinary shares of Jaya Grocers along with 75% of its preferred shares. Read more from Esmmagazine

South African startup, Zindi, solves real-world problems via AI

Zindi, a South African crowd-solving startup, solves real-world problems for global companies via AI. One of Zindi’s professional team of data scientists has utilized machine learning to improve the air quality in Kampala. Zimnat, a Zimbabwe-based insurance company, has anticipated customer behaviour with the help of Zindi’s assistance. Zimnat offered customized services to its customers to retain them. Some of the global organizations, both public and private firms including Liquid Telecom, Microsoft, UNICEF, IBM, and the Government of South Africa, have collaborated with Zindi. The startup is also planning to offer a learning and training platform for data scientists to fill in the knowledge gap. Read more from Techcrunch

German retailer, Dm-Drogerie Markt, launches CO2 converted packaging technology

Dm-Drogerie Markt, a German retailing firm, has launched sustainable packaging for its Denkmit Ultra washing up liquid line, as 30% of plastic is produced by recycling carbon dioxide. DM teamed up with LanzaTech, which produced the sustainable raw materials for packaging via biochemical technology. The company is also addressing climatic concerns by reducing gas emissions into the atmosphere. Plus, DM has received the German packaging prize 2021 upon launching the CO2 conversion technology. Read more from Esmmagazine

Yandex partnered with Carrefour to launch automated delivery services in Dubai

Russian-based self-driving group, Yandex, has collaborated with Majid Al Futtaim, an exclusive franchisee of Carrefour in Dubai, to offer automated delivery services via robots across its stores in the region. Carrefour would be the first omnichannel retailer to offer autonomous robot delivery to its consumers in Dubai. The consumers of selected localities would be able to receive their orders via Yandex’s autonomous delivery robots. The MAF Carrefour app would allow the consumers to track the robot in real-time. The autonomous robots would reach their targeted destination by traveling at the speed of 8 kilometers per hour. Read more from Esmmagazine

Tetra Pak introduced universal connected experience via digitized packaging

Tetra Pak, a food processing and packaging firm, has rolled out a “universal connected experience” through its digitized packaging. The connected experience has been launched in collaboration with Appetite Creative for some brands in Southern Europe. The GR codes on the digital packaging would allow retailers and consumers to access the web-based white-labeled app. The app could be customized by brand and item prerequisites. It allows the retailer to understand the customers via real-time interaction including scan rate, location, engagement time, scanning product flavour, social media shares, returned visitors, and GDPR compliant personal data. The connected experience layouts a bespoke digital solution for each brand, product, and variety of audience. Read more from Mobilemarketingmagazine

Havas utilized Oracle’s Contextual Intelligence to operate cookie-less advertisements

Havas Media, a jewelry brand, has utilized Oracle’s Contextual Intelligence to keep up with the digital and programmatic advertising industry. Havas was looking for brand-suitable and privacy first advertisements that offer efficiency and scale, which is provided by oracle’s advertising. The jewelry firm was unable to reach its targeted customers due to limited consumer data, but Oracle’s advertising contextual intelligence reduced Havas’ CPA by 30% and increased the CTR by 22%. Contextual intelligence offers cookie-less third-party targeting solutions to advertisers so they can maximize their reach in a targeted market. Read more from Thedrum

Bell Canada and Google Cloud expanded their joint venture to boost the 5G network

Google Cloud and Bell Canada have extended their collaboration with Bell featuring Google Distributed Cloud Edge in its organization. The expansion aims to leverage Bell and Google Cloud’s strategies and capabilities to consolidate Bell’s 5G network leadership with Google Cloud’s proficiency in multi-cloud, AI, and data analytics. The joint venture would enable Bell to drive functional efficiencies and provide customer satisfaction. With Google Cloud’s digital expertise, Bell is targeting to scale up with efficient and innovative solutions to deploy core network functions such as 5G across multiple retail sectors. Read more from Itworldcanada

Coca-Cola Creations initiative: Enjoy space flavoured coke with a mini-concert

Coca-Cola plans to roll out a new Coca-Cola Creations Initiative to launch limited edition unique flavours along with digital and real-world augmented experience. From its Real Magic brand production, the firm plans to launch Starlight, a space flavoured cola. The soft drink aims to arouse refreshing feelings among consumers, taking them into the cold voids. The bottles would come in a themed package, representing cosmos and vibrant nebulae with coke’s signature logo. Plus, the cans incorporate an augmented reality world where pop star Ava Max would perform a song, which can be experienced by scanning QR codes. Coca-Cola plans to continue manufacturing beverages via Creations to stay connected with games, music, and sports. Read more from Marketingdive

ADNOC presented the future of shopping through its next-gen retail store

Abu Dhabi National Oil Company ADNOC launched the store of the future, an oasis store, which is fully automated, cashier-less and the payment method is both contactless and cashless. Consumers can enjoy a highly AI-driven shopping experience, paying through a bank card, Emirates ID, or scanning the QR code. Each shelf of the store features an electronic LED screen that displays prices, current offers, and promotions that are updated in real-time. Families would be able to enter the next generation store with a single QR code, which would track the activities of all members. The items picked by each family member would be added to the single virtual basket. ADNOC reportedly raised Dhs1.7bn net profit within the first nine months of 2021. Read more from Gulfbusiness

The future of merchandizing: Cashless payments

Back to Business Global study– 2022 SMB (small and mid-size businesses) outlook presented by Visa revealed that 52% UAE and 41% global consumers plan to go cashless by 2024. As 99% of UAE consumers can foresee an efficient and beneficial cashless society, 94% have planned to use digital payments more in 2022. Digital payments have achieved a unicorn status in the world as 96% of UAE SMBs and 74% global businesses think that digital payments are essential for their growth.100% of small businesses operating in UAE are already accepting digital payments like crypto in 2022. Read more from Gulfbusiness

Google and Kraft Heinz entered into a joint venture to boost digital transformation

Google and Kraft Heinz declared a long-term joint venture that aims to speed up the CPG companies’ digital transformation. The partnership will use an assortment of Google technologies to fortify seller-purchaser relations and foster engagement by offering customized content at scale. Kraft Heinz will utilize Google Cloud AI and machine learning to initiate developments in the food industry by getting insights from data and plans to fabricate a client data channel on Google Cloud. It will likewise assist Kraft Heinz with further developing media initiations and proficiency on Google Ads. The collaboration proceeds with Kraft Heinz’s endeavours to construct an exclusive environment of in-house computerized abilities that will assist it to make information-driven decisions according to the transforming behaviour of consumers towards e-commerce. Read more from Marketingdive

Indian consumers prefer online digital payment during festive seasons

ACI Worldwide and YouGov’s research report on digital payment methods in India revealed that two out of five (41%) Indian shoppers prefer digital payment during festive seasons. 25% of them pay with cash and 23% opt for credit or debit cards. 33% of shoppers find online transactions safe, while COD with 35% remains on the top of the list. Consumers are less concerned with payment frauds as only 24% of people are skeptical about online payments. The National Payments Corporation of India claimed that 3.65 billion transactions worthy of INR 6.54t were induced by Unified Payments in September, setting the highest record for transaction value and volume. Read more from Retailasia

The future plan: China is on the way to develop more innovative products

China’s Industry Ministry suggested a plan for CG companies that will help them produce more innovative products, like a robot vacuum cleaner and smart rice cooker. The guidelines presented by The Ministry of Industry and Information Technology (MIIT) are designed for the light industry, which includes organizations producing consumer goods items and tools. The category (light industry) encountered supply shortages for mid-to-high-end items in the past years and lacks global famous brands, which is why MIIT is now paying more attention to it. By 2025, it is anticipated that Chinese brands’ value will upgrade and the country will secure a prominent position in the global manufacturing value chain. Read more from Reuters

Salesforce.Com and Temasek joint ventures aim to support Swiss carbon finance consultancy, South Pole

South Pole, a climate finance expert has procured the investment arm of Salesforce.Com, an American cloud-based software company and Singapore-based global investment company, Temasek. South Pole secured the position of Minor Financial Backer in the two companies after the recent funding round. Both Temasek and Salesforce will support South Pole’s aim of bolstering the climate action in Asia and North America. South Pole, also focuses on developing projects that help reduce the carbon emission percentage. Read more from Businesstimes

Alibaba’s technological innovation: Virtual influencer replaced humans in Winter Olympics 2022

Alibaba utilized the technology of Text to Speech, Natural Language Processing (NLP), Emotional Speech Synthesis, and computer vision on the cloud to give birth to a 22-year-old virtual influencer, Dong Dong, for Winter Olympics 2022 in Beijing. Alibaba aims to promote its Olympic merchandise via Dong Dong, as the digital influencer is able to interact with the audience and address their queries. The creation of Dong Dong is the first step towards the digital transformation of the Olympic Winter Games and new possibilities are expected in e-commerce with the help of cloud technology. In the coming times, the firm plans to develop a mixed reality space, featuring virtual influencers powered by metaverse. Read more from Thedrum

Indonesian e-commerce ranked highest among other Southeast Asian countries

As per the study from GfK Market Intelligence, Indonesian e-commerce excelled up to 43% among other Southeast Asian countries in 2021. This hike in Indonesian online sales resulted in significant contributions to the Technical Consumer Goods TCG industry. The market value for TCG increased up to 23% in 2021 compared to the 19% increase in 2020. Similarly, e-commerce in Singapore and Thailand grew up to 22%, contributing more than 20% to the overall TCG market value in 2021. Read more from Retailasia

Mall of the Emirates opened the store of the future with AI

Dubai Mall of the Emirates has entered into a partnership with an IT and digital transformation firm, Cisco, to open the store of the future known as THAT concept store. The platform will raise the conventional shopping experience by fusing advanced retail to acquaint clients with a modern shopping venture. The outlet is equipped with Cisco’s five technological components, involving Digital Display Canvas, Lift & Learn, Magic Mirror, Beauty Mirror, and Store Analytics. The store’s digital display screens aim to promote personalization by creating an enchanting ambience via AI and augmented reality. THAT concept store is the first-ever stop-shop providing a glimpse of the future through its demographics, footfall heatmaps, dwell times, and sentiment analysis. Read more from Arabianbusiness

Four trends reshaping the e-commerce and payment methods in the APAC region

Checkout.com, a cloud-based payment firm, surveyed 12,000 consumers from the Asia-Pacific region to explore the recent payment and online business trends. As per the report from Payments Optimization in APAC: Innovation from the Global Frontier, there are visible differences in the payment methods opted by consumers. 1, The results from the survey revealed that 95% of Asia-Pacific’s consumers regularly shop from online channels, and the number is expected to grow in the coming years, signifying the importance of e-commerce in the post-pandemic era. 2, Checkout.com claims that Buy Now, Pay Later (BNPL) service is transforming the conventional modes of the transaction into easy and flexible instalments. 3, Social commerce is expanding in the APAC region at a fast pace, as China generated US$6 billion in revenue from social commerce. The future of e-commerce involves the innovational internet web3 and cryptocurrency known as social tokens. 4, There is an overlap between centralised and decentralised means of transaction. Recent research from VISA unfolds that Singapore and Hong Kong are ready to accept cryptocurrency for payments. Read more from Insideretail

Chinese luxury brands have deployed AI and machine learning to facilitate consumers

Chinese luxury brands adapted Machine learning and AI to use consumers’ data securely and reduce cost while offering quality-driven customer services. Burberry utilizes the Image Recognition Technology, featuring advanced algorithms offered by an AI-based firm, Entropy. The feature allows Burberry to identify fake or replicated products. Plus, the firm manages its inventory via Radio Frequency Identification (RFID) that enables the brand to track stock availability. Prada deployed Adobe Experience Cloud Solutions and teamed up with Sprinkler, a customer experience management firm, to offer efficient customer experience and establish a digital space. Alibaba launched chatbots to leverage its customer-centric marketing. Alibaba also partnered with Guess, a lifestyle brand, to debut an AI store in Hong Kong, where consumers can register with customized Taobao QR codes and facial recognition. Louis Vuitton joined hands with Alphabet Inc., a technology firm, to boost stock optimization. Read more from Jingdaily

Cobots have made advancements in the Food and Beverage Industry

Cobots, generally called collaborative robots, have made room for themselves in the Food and Beverage Industry. Unlike conventional robots, cobots are lightweight, small, and designed to function with humans. Cobots can be coordinated into assembling lines and help F&B producers in the accompanying ways. 1, cobots can manage labour-intensive tasks, allowing humans to focus on decision-making and judgment. A Swedish manufacturer of vanilla cream, Orkla Foods, automated its manufacturing line by introducing cobots, relieving its workforce from physical tasks. 2, Deployment of cobots in the production line lowers the labour cost, ultimately increasing the return on investment (ROI). Orkla Foods recovered the amount invested in Cobots within six months. 3, Cobots are equipped with sensors that recognize deterrents and forestall collisions. Read more from Apfoodonline

TikTok’s insight reveals the effective market campaign featuring collaboration with creators

TikTok’s latest insight reveals an effective market campaign strategy of collaborating with established creators. TikTok reviewed the ad campaign of 2,800 platforms to explore how brands generate more views and consumers by partnering with versatile creators. The repurposed ads that were not created for TikTok resulted in a much lower ad recall percentage while the TikTok specific ads powered by famous creators generated 27% higher ad recall. Promotions made in association with TikTok creators were viewed for 6 seconds, a rate 91% higher as compared to a non-creator partnership. The research reveals that the use of beauty products with a comic element in the ads on TikTok receives higher ad recall of 72% among other industries. Read more from Socialmediatoday

No dirty clothes: Astronauts can now do laundry in space using P&G’s lunar laundromats

Procter & Gamble is in contact with the National Aeronautics and Space Administration to pilot a detergent formula that allows astronauts to do their laundry. The firm is determined to turn the lunar laundromats into reality. The first shipment of detergent was dispatched to the International Space Station on a SpaceX Rocket on 21st December 2021. P&G pilots Tide To Go Pens for light stains and tide To Go Wipes in a microgravity environment for astronauts. Read more from Bnnbloomberg

Nuro’s autonomous vehicles elevate Kroger’s grocery deliveries

Kroger has teamed up with Nuro, an American robotic company, to deliver goods to Huston and Texas. The firm intends to utilize third-generation autonomous vehicles for this service. These vehicles have customized storage space, temperature control features, and increased cargo volume, as compared to the second-generation vehicles. This project is the recent advancement in Kroger’s drive to fully automate the online shopping experience and develop proficiency. Read more from Supplychaindive

Italian brands are implementing AI to reshape their packaging and supply chain developments

An Italian honey brand, Mielizia, has debuted augmented reality to its packaging in collaboration with Bergamo-based firm Ribo Beyond Expectations. The engaging packaging experience provides information regarding honey, the supply chain, and beekeeper. In addition to the honey line, the brand has implemented the augmented reality 2.0 digital project for the organic line. The packaging features web-based technology and is activated by scanning a QR code incorporated in the product design via smartphone. An Italian supermarket chain, Coned Centro Nord, plans to introduce a Virtual Avatar, which would interact with customers, telling them stories related to the supply chain. Read more from Esmmagazine

Southeastern Grocers (SEG) teamed up with Dunnhumby to target the right consumers through data science

Southeastern Grocers (SEG) has given control of its media business to Dunnhumby, a global customer data science company. The media business of SEG helps CPG companies drive satisfactory marketing and merchandising strategies. Dunnhumby’s customer data science will power the SEG Connects platform to generate personalised solutions that will help brands reach the right consumer at the right place. They will receive personalised offers whether they shop in-store or browse via their mobile phones to make a purchase. Read more from Progressivegrocer

An insight on how CPG companies can generate profit from e-commerce

E-commerce is growing across CPG companies but it is not generating high profit. The following strategies could be adopted by brands to improve their company’s profitability. 1, Scale plays a significant role in e-commerce. Companies can sell higher volumes of products and benefit from scale. 2, CPG companies need to manage three P&L items, including advertising investment online, online promotion and trade investment, and supply-chain costs to boost probability. 3, Brands need to connect with channel partners and retailers to generate revenue. 4, Online businesses should relocate dollars from brand budgets via pay-to-play or brick-and-mortar trade investments. 5, In relation to revenue management, companies should invest time and money on data that could be translated into analytics. Read more from Mckinsey

Indian-based revenue financing platform, Velocity, raised $20 million in round A funding

Peter Thiel’s Valar Ventures have invested in the Indian-based startup, Velocity, which manages the revenue-based financing platform for DTC and e-commerce in India. In a series A financing funding round led by Valar Ventures, the firm has raised $20 million. Maninder Gulati of Oyo, Presight Capital, Zac Prince of BlockFi, Philippe da Mota of Hedosophia, and AngelList India head Utsav Somani’s iSeed also participated in the funding round, taking the company’s all-time raise to $30 million. Read more from Techcrunch

Top five mobile marketing trends of 2022

Mobile marketing has continued to develop since 2021 and five trends are expected to be seen in 2022 as well. 1, Social commerce channels including Pinterest, Instagram, Snapchat, and TikTok have gained popularity and allow retailers to reach millions of consumers despite geographical boundaries. 2, Punchy messages and low prices attract consumers, therefore, new platforms including GiffGaff and Mint Mobile have gained significant breakthroughs in the US. 3, Mobile networks such as T-Mobile, AT&T, and Verizon are planning to launch 5G to serve the technological needs of consumers. 4, Social media platforms continue to determine the power of influencers. 5, TikTok has been transformed into a convenient advertising channel, allowing small and large-scale businesses to reach millions of consumers. Read more from Thedrum

P&G refuses to make a live appearance at CES tech show 2022 due to coronavirus

Due to the coronavirus’s omicron variant, Procter & Gamble has refused to make a physical appearance at the CES tech show 2022 in Las Vegas. However, the Cincinnati-based company plans to host a virtual tech event on its pglifelab.com website. The event was scheduled to take place from 5th January to 8th January 2022 but multiple companies including, TikTok, Pinterest, Lenovo, Amazon, Facebook owner Meta, Twitter, AT&T, and Intel, also decided not to meet in person. Read more from Cincinnati

The Singaporean beauty brand, DrGL, has expanded its online business in Europe

The Singaporean beauty brand named DrGL has expanded its online business by reaching European consumers. The brand is boarded on Amazon listing in Germany and France. DrGL plans to debut a storefront on Amazon that will allow the company to showcase all its beauty products. The cosmetic essentials of the brand are safe, clean, sustainable, and approved by the European Union’s Food and Drug Administration (FDA). Read more from Cosmeticsdesign

Singapore-based food delivery firm, Grab, acquired Malaysian grocery chain

Singapore-based food delivery firm, Grab Holding Ltd, has acquired Jaya Grocer Holdings, a Malaysian grocery chain. Grab is Southeast Asia’s largest ride-hailing company which operates in more than 400 cities within eight countries of Southeast Asia. These countries include Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. A subsidiary of Grab has planned to acquire the ordinary shares of Jaya Grocers along with 75% of its preferred shares. Read more from Esmmagazine

South African startup, Zindi, solves real-world problems via AI

Zindi, a South African crowd-solving startup, solves real-world problems for global companies via AI. One of Zindi’s professional team of data scientists has utilized machine learning to improve the air quality in Kampala. Zimnat, a Zimbabwe-based insurance company, has anticipated customer behaviour with the help of Zindi’s assistance. Zimnat offered customized services to its customers to retain them. Some of the global organizations, both public and private firms including Liquid Telecom, Microsoft, UNICEF, IBM, and the Government of South Africa, have collaborated with Zindi. The startup is also planning to offer a learning and training platform for data scientists to fill in the knowledge gap. Read more from Techcrunch

German retailer, Dm-Drogerie Markt, launches CO2 converted packaging technology

Dm-Drogerie Markt, a German retailing firm, has launched sustainable packaging for its Denkmit Ultra washing up liquid line, as 30% of plastic is produced by recycling carbon dioxide. DM teamed up with LanzaTech, which produced the sustainable raw materials for packaging via biochemical technology. The company is also addressing climatic concerns by reducing gas emissions into the atmosphere. Plus, DM has received the German packaging prize 2021 upon launching the CO2 conversion technology. Read more from Esmmagazine

Yandex partnered with Carrefour to launch automated delivery services in Dubai

Russian-based self-driving group, Yandex, has collaborated with Majid Al Futtaim, an exclusive franchisee of Carrefour in Dubai, to offer automated delivery services via robots across its stores in the region. Carrefour would be the first omnichannel retailer to offer autonomous robot delivery to its consumers in Dubai. The consumers of selected localities would be able to receive their orders via Yandex’s autonomous delivery robots. The MAF Carrefour app would allow the consumers to track the robot in real-time. The autonomous robots would reach their targeted destination by traveling at the speed of 8 kilometers per hour. Read more from Esmmagazine

Tetra Pak introduced universal connected experience via digitized packaging

Tetra Pak, a food processing and packaging firm, has rolled out a “universal connected experience” through its digitized packaging. The connected experience has been launched in collaboration with Appetite Creative for some brands in Southern Europe. The GR codes on the digital packaging would allow retailers and consumers to access the web-based white-labeled app. The app could be customized by brand and item prerequisites. It allows the retailer to understand the customers via real-time interaction including scan rate, location, engagement time, scanning product flavour, social media shares, returned visitors, and GDPR compliant personal data. The connected experience layouts a bespoke digital solution for each brand, product, and variety of audience. Read more from Mobilemarketingmagazine

Havas utilized Oracle’s Contextual Intelligence to operate cookie-less advertisements

Havas Media, a jewelry brand, has utilized Oracle’s Contextual Intelligence to keep up with the digital and programmatic advertising industry. Havas was looking for brand-suitable and privacy first advertisements that offer efficiency and scale, which is provided by oracle’s advertising. The jewelry firm was unable to reach its targeted customers due to limited consumer data, but Oracle’s advertising contextual intelligence reduced Havas’ CPA by 30% and increased the CTR by 22%. Contextual intelligence offers cookie-less third-party targeting solutions to advertisers so they can maximize their reach in a targeted market. Read more from Thedrum