Tetra Pak, a food processing and packaging firm, has rolled out a “universal connected experience” through its digitized packaging. The connected experience has been launched in collaboration with Appetite Creative for some brands in Southern Europe. The GR codes on the digital packaging would allow retailers and consumers to access the web-based white-labeled app. The app could be customized by brand and item prerequisites. It allows the retailer to understand the customers via real-time interaction including scan rate, location, engagement time, scanning product flavour, social media shares, returned visitors, and GDPR compliant personal data. The connected experience layouts a bespoke digital solution for each brand, product, and variety of audience.
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