Global News and Digital Insights
for the Consumer Goods Industry

December 3, 2021

Yandex partnered with Carrefour to launch automated delivery services in Dubai

Russian-based self-driving group, Yandex, has collaborated with Majid Al Futtaim, an exclusive franchisee of Carrefour in Dubai, to offer automated delivery services via robots across its stores in the region. Carrefour would be the first omnichannel retailer to offer autonomous robot delivery to its consumers in Dubai. The consumers of selected localities would be able to receive their orders via Yandex’s autonomous delivery robots. The MAF Carrefour app would allow the consumers to track the robot in real-time. The autonomous robots would reach their targeted destination by traveling at the speed of 8 kilometers per hour. Read more from Esmmagazine

An insight for retailers: Strategic actions against supply chain disruptions

Retailers need to take the following strategic actions against supply chain disruptions if they want to keep up with online and in-store consumer demands in the holiday season. 1, Critically think about pricing and promotion timings. 2, Increase prices to an extent that fulfills the logistics cost and minimally disturbs consumers’ price range. 3, Act upon supply chain triage—stocking the products that are high in demand among consumers. 4, Control the threats of the supply chain by taking some of the shipping issues into own hands instead of relying on third party organizations like Costco, Home Depot, Target and Ikea. 5, Fulfill the omnichannel operations by innovatively adapting to consumers changing behaviours. Read more from Mckinsey

Tetra Pak introduced universal connected experience via digitized packaging

Tetra Pak, a food processing and packaging firm, has rolled out a “universal connected experience” through its digitized packaging. The connected experience has been launched in collaboration with Appetite Creative for some brands in Southern Europe. The GR codes on the digital packaging would allow retailers and consumers to access the web-based white-labeled app. The app could be customized by brand and item prerequisites. It allows the retailer to understand the customers via real-time interaction including scan rate, location, engagement time, scanning product flavour, social media shares, returned visitors, and GDPR compliant personal data. The connected experience layouts a bespoke digital solution for each brand, product, and variety of audience. Read more from Mobilemarketingmagazine

Havas utilized Oracle’s Contextual Intelligence to operate cookie-less advertisements

Havas Media, a jewelry brand, has utilized Oracle’s Contextual Intelligence to keep up with the digital and programmatic advertising industry. Havas was looking for brand-suitable and privacy first advertisements that offer efficiency and scale, which is provided by oracle’s advertising. The jewelry firm was unable to reach its targeted customers due to limited consumer data, but Oracle’s advertising contextual intelligence reduced Havas’ CPA by 30% and increased the CTR by 22%. Contextual intelligence offers cookie-less third-party targeting solutions to advertisers so they can maximize their reach in a targeted market. Read more from Thedrum

Top ranking global brands in 2021

YouGov BrandIndex, a globalized company that measures the fundamentals of a brand, spoke to numerous Americans and revealed that Band-Aid, with a 50.0 score, is the top-ranked brand among consumers. The company ranked the brands by calculating an average of value, impression, reputation, satisfaction, and recommendation. In the second position was Dawn with a score of 49.7. The third position was secured by Clorox with 46.7 scores and the fourth spot was filled by Hershey’s with 46.0 scores. M&M’s, scoring 45.3, secured the fifth spot. In the list of improved brands, Pfizer secured the first spot by rising 12.5 points. The second and third spot was filled by CeraVe and Bumble Bee increasing by 4.4 and 3.9 points, respectively. Read more from Businessyougov

Delhaize Belgium advances towards development by rolling out duel-fuel trucks

Delhaize Belgium is advancing towards digital supply chain developments by piloting dual-fuel hydrogen trucks for delivering goods. These trucks would be utilized to transport goods from Zellik Distribution Centre to Antwerp Region’s supermarkets. Dual-fuel trucks would ultimately join the fleet of Van Moer Logistics. Hydrogen is mixed in the converted diesel engine of the trucks to release less carbon dioxide and limit diesel usage. Read more from Esmmagazine

Impossible Foods brings its lifetime funding to $2 billion

Impossible Foods has closed its funding round at $500 million, which brings its lifetime funding to $2 billion. In addition to the existing investors, this round was led by Mirae Asset Global Investments. The funding would help Impossible Foods to expand its retail growth in the US and internationally via its technology platforms, supply chain network, and product portfolio. Plus, the company would be able to deal with the emerging threats of climate change. In 2020, the company raised a total of $700 million in two rounds. Read more from Fooddive

China is on its way to establishing the supply chain of the future

China is on its way to establishing a gigantic supply chain network, allowing global retailers to sell products to customers via local suppliers. JD.com, one of the biggest Chinese e-commerce company, has strategically invested $100 million in Li & Fung, Asia’s biggest Hong Kong-based supply chain management company. As per the most recent speculations, new offers will be made at $0.16 each. The Fung’s will retain their control over the company as they will continue to hold 60% of the voting share. Read more from Jingdaily

Taiwanese food brands plan to satisfy Thailand consumers’ taste buds

Taiwanese food brands and chains including Frozen Heart, Morn Coo Coo, Fried Chicken Master, Taiwanese Style Fried Chicken, MR Sun, Yu Fu Yaun Restaurant and Thefeen Burger are opening their restaurants in Thailand. Taiwanese food and retailer brands see potential growth and profit in Thailand’s marketplace because of the cross-cultural similarities. As per United Nation’s report, Thailand’s population has increased from 38.8% to 51.4% in 2020, providing Taiwanese food brands with promising market. Plus, geographically, Thailand is located in the center of Southeast Asia, which is why almost 20 Asian food companies are planning to target Thailand. Read more from Thethaiger

Russia resumes importing beef and pork from the world’s largest beef exporter, Brazil

Recently, Russia has resumed importing beef and pork from 12 subsidiaries of Brazil. Russia imposed restrictions on Brazilian pork and beef since 2017, as Brazilian producers used a chemical named feed additive ractopamine. A number of Russian cities including Moscow have also allowed importing beef from three units of major Brazilian beef exporters to keep up with the domestic supply. Besides this, Russia has planned to offer a duty-free import quota for up to 200,000 tons of beef in the coming year. This quota would be an advantageous opportunity for Brazil, the world’s largest beef exporter, to target and cover the Russian market. Read more from Esmmagazine

Yandex partnered with Carrefour to launch automated delivery services in Dubai

Russian-based self-driving group, Yandex, has collaborated with Majid Al Futtaim, an exclusive franchisee of Carrefour in Dubai, to offer automated delivery services via robots across its stores in the region. Carrefour would be the first omnichannel retailer to offer autonomous robot delivery to its consumers in Dubai. The consumers of selected localities would be able to receive their orders via Yandex’s autonomous delivery robots. The MAF Carrefour app would allow the consumers to track the robot in real-time. The autonomous robots would reach their targeted destination by traveling at the speed of 8 kilometers per hour. Read more from Esmmagazine

An insight for retailers: Strategic actions against supply chain disruptions

Retailers need to take the following strategic actions against supply chain disruptions if they want to keep up with online and in-store consumer demands in the holiday season. 1, Critically think about pricing and promotion timings. 2, Increase prices to an extent that fulfills the logistics cost and minimally disturbs consumers’ price range. 3, Act upon supply chain triage—stocking the products that are high in demand among consumers. 4, Control the threats of the supply chain by taking some of the shipping issues into own hands instead of relying on third party organizations like Costco, Home Depot, Target and Ikea. 5, Fulfill the omnichannel operations by innovatively adapting to consumers changing behaviours. Read more from Mckinsey

Tetra Pak introduced universal connected experience via digitized packaging

Tetra Pak, a food processing and packaging firm, has rolled out a “universal connected experience” through its digitized packaging. The connected experience has been launched in collaboration with Appetite Creative for some brands in Southern Europe. The GR codes on the digital packaging would allow retailers and consumers to access the web-based white-labeled app. The app could be customized by brand and item prerequisites. It allows the retailer to understand the customers via real-time interaction including scan rate, location, engagement time, scanning product flavour, social media shares, returned visitors, and GDPR compliant personal data. The connected experience layouts a bespoke digital solution for each brand, product, and variety of audience. Read more from Mobilemarketingmagazine

Havas utilized Oracle’s Contextual Intelligence to operate cookie-less advertisements

Havas Media, a jewelry brand, has utilized Oracle’s Contextual Intelligence to keep up with the digital and programmatic advertising industry. Havas was looking for brand-suitable and privacy first advertisements that offer efficiency and scale, which is provided by oracle’s advertising. The jewelry firm was unable to reach its targeted customers due to limited consumer data, but Oracle’s advertising contextual intelligence reduced Havas’ CPA by 30% and increased the CTR by 22%. Contextual intelligence offers cookie-less third-party targeting solutions to advertisers so they can maximize their reach in a targeted market. Read more from Thedrum

Top ranking global brands in 2021

YouGov BrandIndex, a globalized company that measures the fundamentals of a brand, spoke to numerous Americans and revealed that Band-Aid, with a 50.0 score, is the top-ranked brand among consumers. The company ranked the brands by calculating an average of value, impression, reputation, satisfaction, and recommendation. In the second position was Dawn with a score of 49.7. The third position was secured by Clorox with 46.7 scores and the fourth spot was filled by Hershey’s with 46.0 scores. M&M’s, scoring 45.3, secured the fifth spot. In the list of improved brands, Pfizer secured the first spot by rising 12.5 points. The second and third spot was filled by CeraVe and Bumble Bee increasing by 4.4 and 3.9 points, respectively. Read more from Businessyougov

Delhaize Belgium advances towards development by rolling out duel-fuel trucks

Delhaize Belgium is advancing towards digital supply chain developments by piloting dual-fuel hydrogen trucks for delivering goods. These trucks would be utilized to transport goods from Zellik Distribution Centre to Antwerp Region’s supermarkets. Dual-fuel trucks would ultimately join the fleet of Van Moer Logistics. Hydrogen is mixed in the converted diesel engine of the trucks to release less carbon dioxide and limit diesel usage. Read more from Esmmagazine

Impossible Foods brings its lifetime funding to $2 billion

Impossible Foods has closed its funding round at $500 million, which brings its lifetime funding to $2 billion. In addition to the existing investors, this round was led by Mirae Asset Global Investments. The funding would help Impossible Foods to expand its retail growth in the US and internationally via its technology platforms, supply chain network, and product portfolio. Plus, the company would be able to deal with the emerging threats of climate change. In 2020, the company raised a total of $700 million in two rounds. Read more from Fooddive

China is on its way to establishing the supply chain of the future

China is on its way to establishing a gigantic supply chain network, allowing global retailers to sell products to customers via local suppliers. JD.com, one of the biggest Chinese e-commerce company, has strategically invested $100 million in Li & Fung, Asia’s biggest Hong Kong-based supply chain management company. As per the most recent speculations, new offers will be made at $0.16 each. The Fung’s will retain their control over the company as they will continue to hold 60% of the voting share. Read more from Jingdaily

Taiwanese food brands plan to satisfy Thailand consumers’ taste buds

Taiwanese food brands and chains including Frozen Heart, Morn Coo Coo, Fried Chicken Master, Taiwanese Style Fried Chicken, MR Sun, Yu Fu Yaun Restaurant and Thefeen Burger are opening their restaurants in Thailand. Taiwanese food and retailer brands see potential growth and profit in Thailand’s marketplace because of the cross-cultural similarities. As per United Nation’s report, Thailand’s population has increased from 38.8% to 51.4% in 2020, providing Taiwanese food brands with promising market. Plus, geographically, Thailand is located in the center of Southeast Asia, which is why almost 20 Asian food companies are planning to target Thailand. Read more from Thethaiger

Russia resumes importing beef and pork from the world’s largest beef exporter, Brazil

Recently, Russia has resumed importing beef and pork from 12 subsidiaries of Brazil. Russia imposed restrictions on Brazilian pork and beef since 2017, as Brazilian producers used a chemical named feed additive ractopamine. A number of Russian cities including Moscow have also allowed importing beef from three units of major Brazilian beef exporters to keep up with the domestic supply. Besides this, Russia has planned to offer a duty-free import quota for up to 200,000 tons of beef in the coming year. This quota would be an advantageous opportunity for Brazil, the world’s largest beef exporter, to target and cover the Russian market. Read more from Esmmagazine