Global News and Digital Insights
for the Consumer Goods Industry

February 1, 2022

Watson entered into the GCC region with its first store opened in Qatar

ConsumerGeniuses February 1, 2022

Watson has expanded its reach in the GCC region by opening its first outlet in Doha Festival City, Qatar. The store covers an area of 3000 square feet, incorporating a zone for Natural and Clean Beauty offering sustainable products to shoppers. The store aims to launch fashionable, affordable, and sustainable beauty products to the consumers of the GCC region. After the launch of the store in Qatar, the brand plans to expand its reach in Dubai Mall, Dubai Festival City, Mall of the Emirates and Al Wahda Mall in the United Arab Emirates, and Mall of Dhahran in the Kingdom of Saudi Arabia. Read more from Retailasia

2022 will offer five retail and CPG trends to manufacturers and executives

ConsumerGeniuses February 1, 2022

As per the report shared by The Boston Consulting Group, a global management consulting firm, CPG companies grew up to 10.4% in 2021. The retail industry is expected to look forward to the following trends in 2022. 1, CPG companies would shift their channel preferences from DTC to e-commerce, personalization, and customer contact centre. Retailers would integrate the operational systems and customer experience, featuring both online and in-store platforms. 2. Acosta, a sales and marketing firm, claims that 47% of adults have eaten breakfast and lunch, plus 35% of them have snacked regularly at home while working and now they are looking forward to new options. 3, The report from Juniper reveals that investments in AI would continue to grow in 2022, reaching $7.3 billion. 4, CPG and retailers would explore new types of data and the latest analytics in the supply chain along with strengthening the internet of things (IoT). 5, The 2019 UNGC-Accenture CEO study holds that sustainability will be the new normal in 2022, as 99% of the CEOs from big firms think that CSR activities can drive success for their business. Read more from Risnews

Kellogg’s perspective: themes shaping the ESG strategies

ConsumerGeniuses February 1, 2022

The chairman and CSO of Kellogg’s Co., Steve Cahillane, deduced a few themes significant in shaping the environmental, social, and governance (ESG) strategies for his firm. 1, A company should base on a vision and a clear purpose. Kellogg’s keeps its business partners and community members informed and integrated through its Deploy for Growth Strategy. 2, A firm should concoct a diverse team of intelligent members. Kellogg’s Equity, Diversity & Inclusion (ED&I) strategy aims to recruit 25% racially-diverse talent by the end of 2025. 3, Sustainability should be the torchbearer for growth, as Kellogg’s issued its first €300 million sustainability bond that enables focus on visibility. 4, CG companies should promote global partnerships by considering the end-to-end supply chain. For this purpose, Kellogg’s teamed up with industry giants, including Consumer Goods Forum and the Science-Based Targets initiative. Read more from Foodbusinessnews

Nutrients that require the attention of CG retailers and producers

ConsumerGeniuses February 1, 2022

The Dietary Guidelines for Americans DGA identified calcium, vitamin D, and fibre as nutrients essential for good health. Vitamin D boosts the immunity system, but as per DGA’s report, 90% of Americans do not manducate enough vitamin D. 31% of Americans are ready to pay up to 10% more for a food item that includes vitamin D in it, according to the research from HealthFocus International, St. Petersburg, Fla. The Food and Drug Administration FDA claims that adequate consumption of calcium can minimize the risk of osteoporosis. DGA’s study reveals that 30% of men and 60% of adult females do not take enough calcium. Fibre is a key component in healthier snack items, but DGA asserts that 90% of women and 97% of men do not take enough fibre while snacking. The study from The Hartman Group, Bellevue, Wash., reveals that 70% of consumers eat snacks regularly, whereas 60% of consumers try to consume a snack rich in fibre only once a week. Read more from Bakingbusiness

Maersk to navigate Unilever’s air and ocean transportation through the control tower

ConsumerGeniuses February 1, 2022

Unilever and Maersk, an integrated logistics and supply chain firm, have entered into a four-year partnership to manage Unilever’s ocean and air transport starting in 2022. The plan consolidates the establishment and organization of the Unilever control tower, which streamlines both its air transport and ocean shipping. Maersk’s digital supply chain platform, NeoNav, will assist the firm in managing transportation. The objectives of this collaboration include fostering quality assurance and productivity across the supply chain network of Unilever. Plus, the partnership aims to reduce carbon emissions, as Unilever plans to go carbon neutral by 2039. Read more from Supplychaindive

Cobots have made advancements in the Food and Beverage Industry

ConsumerGeniuses February 1, 2022

Cobots, generally called collaborative robots, have made room for themselves in the Food and Beverage Industry. Unlike conventional robots, cobots are lightweight, small, and designed to function with humans. Cobots can be coordinated into assembling lines and help F&B producers in the accompanying ways. 1, cobots can manage labour-intensive tasks, allowing humans to focus on decision-making and judgment. A Swedish manufacturer of vanilla cream, Orkla Foods, automated its manufacturing line by introducing cobots, relieving its workforce from physical tasks. 2, Deployment of cobots in the production line lowers the labour cost, ultimately increasing the return on investment (ROI). Orkla Foods recovered the amount invested in Cobots within six months. 3, Cobots are equipped with sensors that recognize deterrents and forestall collisions. Read more from Apfoodonline

Britvic Brazil takes a step towards creating a sustainable ecosystem by planting 2000 trees

ConsumerGeniuses February 1, 2022

Britvic Brazil, a soft drink company, has taken a step to achieve balance in the ecosystem by planting 2000 trees. Each tree in the Britvic Forest represents an employee, which means the greater the number of employees, the more plants in the forest. Initially, the company plans to plant on an area of two and a half-acre. The firm aims to achieve its mission of creating a better tomorrow with its Healthier People, Healthier Planet Sustainability Strategy. Other sustainability goals achieved by the firm include the use of recyclable plastic in packaging and expanding the utilization of renewable energy resources for power production in its manufacturing plants. Read more from Esmmagazine

Watson entered into the GCC region with its first store opened in Qatar

ConsumerGeniuses February 1, 2022

Watson has expanded its reach in the GCC region by opening its first outlet in Doha Festival City, Qatar. The store covers an area of 3000 square feet, incorporating a zone for Natural and Clean Beauty offering sustainable products to shoppers. The store aims to launch fashionable, affordable, and sustainable beauty products to the consumers of the GCC region. After the launch of the store in Qatar, the brand plans to expand its reach in Dubai Mall, Dubai Festival City, Mall of the Emirates and Al Wahda Mall in the United Arab Emirates, and Mall of Dhahran in the Kingdom of Saudi Arabia. Read more from Retailasia

2022 will offer five retail and CPG trends to manufacturers and executives

ConsumerGeniuses February 1, 2022

As per the report shared by The Boston Consulting Group, a global management consulting firm, CPG companies grew up to 10.4% in 2021. The retail industry is expected to look forward to the following trends in 2022. 1, CPG companies would shift their channel preferences from DTC to e-commerce, personalization, and customer contact centre. Retailers would integrate the operational systems and customer experience, featuring both online and in-store platforms. 2. Acosta, a sales and marketing firm, claims that 47% of adults have eaten breakfast and lunch, plus 35% of them have snacked regularly at home while working and now they are looking forward to new options. 3, The report from Juniper reveals that investments in AI would continue to grow in 2022, reaching $7.3 billion. 4, CPG and retailers would explore new types of data and the latest analytics in the supply chain along with strengthening the internet of things (IoT). 5, The 2019 UNGC-Accenture CEO study holds that sustainability will be the new normal in 2022, as 99% of the CEOs from big firms think that CSR activities can drive success for their business. Read more from Risnews

Kellogg’s perspective: themes shaping the ESG strategies

ConsumerGeniuses February 1, 2022

The chairman and CSO of Kellogg’s Co., Steve Cahillane, deduced a few themes significant in shaping the environmental, social, and governance (ESG) strategies for his firm. 1, A company should base on a vision and a clear purpose. Kellogg’s keeps its business partners and community members informed and integrated through its Deploy for Growth Strategy. 2, A firm should concoct a diverse team of intelligent members. Kellogg’s Equity, Diversity & Inclusion (ED&I) strategy aims to recruit 25% racially-diverse talent by the end of 2025. 3, Sustainability should be the torchbearer for growth, as Kellogg’s issued its first €300 million sustainability bond that enables focus on visibility. 4, CG companies should promote global partnerships by considering the end-to-end supply chain. For this purpose, Kellogg’s teamed up with industry giants, including Consumer Goods Forum and the Science-Based Targets initiative. Read more from Foodbusinessnews

Nutrients that require the attention of CG retailers and producers

ConsumerGeniuses February 1, 2022

The Dietary Guidelines for Americans DGA identified calcium, vitamin D, and fibre as nutrients essential for good health. Vitamin D boosts the immunity system, but as per DGA’s report, 90% of Americans do not manducate enough vitamin D. 31% of Americans are ready to pay up to 10% more for a food item that includes vitamin D in it, according to the research from HealthFocus International, St. Petersburg, Fla. The Food and Drug Administration FDA claims that adequate consumption of calcium can minimize the risk of osteoporosis. DGA’s study reveals that 30% of men and 60% of adult females do not take enough calcium. Fibre is a key component in healthier snack items, but DGA asserts that 90% of women and 97% of men do not take enough fibre while snacking. The study from The Hartman Group, Bellevue, Wash., reveals that 70% of consumers eat snacks regularly, whereas 60% of consumers try to consume a snack rich in fibre only once a week. Read more from Bakingbusiness

Maersk to navigate Unilever’s air and ocean transportation through the control tower

ConsumerGeniuses February 1, 2022

Unilever and Maersk, an integrated logistics and supply chain firm, have entered into a four-year partnership to manage Unilever’s ocean and air transport starting in 2022. The plan consolidates the establishment and organization of the Unilever control tower, which streamlines both its air transport and ocean shipping. Maersk’s digital supply chain platform, NeoNav, will assist the firm in managing transportation. The objectives of this collaboration include fostering quality assurance and productivity across the supply chain network of Unilever. Plus, the partnership aims to reduce carbon emissions, as Unilever plans to go carbon neutral by 2039. Read more from Supplychaindive

Cobots have made advancements in the Food and Beverage Industry

ConsumerGeniuses February 1, 2022

Cobots, generally called collaborative robots, have made room for themselves in the Food and Beverage Industry. Unlike conventional robots, cobots are lightweight, small, and designed to function with humans. Cobots can be coordinated into assembling lines and help F&B producers in the accompanying ways. 1, cobots can manage labour-intensive tasks, allowing humans to focus on decision-making and judgment. A Swedish manufacturer of vanilla cream, Orkla Foods, automated its manufacturing line by introducing cobots, relieving its workforce from physical tasks. 2, Deployment of cobots in the production line lowers the labour cost, ultimately increasing the return on investment (ROI). Orkla Foods recovered the amount invested in Cobots within six months. 3, Cobots are equipped with sensors that recognize deterrents and forestall collisions. Read more from Apfoodonline

Britvic Brazil takes a step towards creating a sustainable ecosystem by planting 2000 trees

ConsumerGeniuses February 1, 2022

Britvic Brazil, a soft drink company, has taken a step to achieve balance in the ecosystem by planting 2000 trees. Each tree in the Britvic Forest represents an employee, which means the greater the number of employees, the more plants in the forest. Initially, the company plans to plant on an area of two and a half-acre. The firm aims to achieve its mission of creating a better tomorrow with its Healthier People, Healthier Planet Sustainability Strategy. Other sustainability goals achieved by the firm include the use of recyclable plastic in packaging and expanding the utilization of renewable energy resources for power production in its manufacturing plants. Read more from Esmmagazine

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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