KitKat’s parent company, Nestlé, has announced the launch of a new pilot programme to explore biodegradable and recyclable paper packaging for its chocolate bars. The pilot is available at Coles shops in Australia as of now. Nestlé’s goal to reduce plastic waste by shifting away from single-use plastic packaging is reflected in this programme. The KitKat bars in the trial initiative will be wrapped in recyclable paper packaging rather than the standard plastic wrapping.
Each bar will have a QR code that buyers can scan to make comments on the product in order to ensure customer input on the new packaging. Nestlé is reducing its reliance on single-use plastics throughout its entire worldwide business operations through this trial initiative. Along with this initiative, Nestlé has vowed to make 100% of its packaging recyclable or reused across all brands, including KitKat, by 2025.