Global News and Digital Insights
for the Consumer Goods Industry

Nestlé tests packaging made from paper instead of plastic, creating recyclable KitKat

ConsumerGeniuses

ConsumerGeniuses

KitKat’s parent company, Nestlé, has announced the launch of a new pilot programme to explore biodegradable and recyclable paper packaging for its chocolate bars. The pilot is available at Coles shops in Australia as of now. Nestlé’s goal to reduce plastic waste by shifting away from single-use plastic packaging is reflected in this programme. The KitKat bars in the trial initiative will be wrapped in recyclable paper packaging rather than the standard plastic wrapping.

Related post: Sustainable paper-based packaging replaced virgin plastic in the candy industry

Each bar will have a QR code that buyers can scan to make comments on the product in order to ensure customer input on the new packaging. Nestlé is reducing its reliance on single-use plastics throughout its entire worldwide business operations through this trial initiative. Along with this initiative, Nestlé has vowed to make 100% of its packaging recyclable or reused across all brands, including KitKat, by 2025.

Read more from Environmentalleader
Facebook
Twitter
LinkedIn

Leave a Reply