The Simple Root is a global plant-based food brand backed by Pilot Lite and McCain Foods. To create diverse and delicious veggie-packed dishes, the firm employs a unique approach. The Simple Root has teamed with Innovative Food Holdings (IVH) to extend its plant-based product offering. IVH offers an end-to-end food-based platform as well as DTC and B2B omnichannel solutions, allowing The Simple Root to swiftly expand their brand. IVH’s fulfilment capabilities, 3PL services, and omnichannel distribution resources will be used by the firm.