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IVFH’s DTC and B2B omnichannel solutions used by the Simple Root to expand its brand

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The Simple Root is a global plant-based food brand backed by Pilot Lite and McCain Foods. To create diverse and delicious veggie-packed dishes, the firm employs a unique approach.  The Simple Root has teamed with Innovative Food Holdings (IVH) to extend its plant-based product offering. IVH offers an end-to-end food-based platform as well as DTC and B2B omnichannel solutions, allowing The Simple Root to swiftly expand their brand. IVH’s fulfilment capabilities, 3PL services, and omnichannel distribution resources will be used by the firm.

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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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