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Maersk to navigate Unilever’s air and ocean transportation through the control tower

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Unilever and Maersk, an integrated logistics and supply chain firm, have entered into a four-year partnership to manage Unilever’s ocean and air transport starting in 2022. The plan consolidates the establishment and organization of the Unilever control tower, which streamlines both its air transport and ocean shipping. Maersk’s digital supply chain platform, NeoNav, will assist the firm in managing transportation. The objectives of this collaboration include fostering quality assurance and productivity across the supply chain network of Unilever. Plus, the partnership aims to reduce carbon emissions, as Unilever plans to go carbon neutral by 2039.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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