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Food nostalgia revived: Peanut butter and jelly flavour trends in 2023 innovations

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Nostalgia is making a resurgence in the food world, with peanut butter and jelly flavours taking on new forms. McCormick Flavour Solutions identified this classic pairing as a trending comfort flavour in its 2023 Trend Report Bite, as consumers seek emotional connections to their childhood memories and meals. Bobo’s introduced “PB&J’s,” an oat-based snack featuring a peanut butter oat crust and grape or strawberry jam filling, offering a nostalgic experience with added convenience. In the refrigerated section, Coffee Mate has launched a limited-edition peanut butter and jelly flavour for its Duo creamer line, delivering a blend of salty peanut butter and sweet strawberry jelly. These innovations offer a taste of the past with a modern twist, catering to the craving for nostalgic flavours with a dash of fun and creativity.

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