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AI empowers holiday shoppers: Study reveals growing reliance on artificial intelligence

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According to a study by Sapio Research in partnership with Shopify, holiday shoppers are increasingly turning to AI tools for assistance in their shopping endeavours. Over two-thirds of respondents believe AI will make it easier to discover new products and brands, while 74% expect AI to help them find deals and special offers. Additionally, 67% anticipate AI providing recommendations based on their past purchases. Shoppers view AI as a positive brand attribute, with 39% more likely to buy from brands incorporating AI into the shopping experience and one in five showing loyalty to brands using embedded AI. The study also highlights a growing interest in social shopping, with a significant number of consumers considering shopping directly from platforms like Instagram, Facebook, and TikTok, which leverage advanced AI models to enhance the shopping experience.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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