Unilever-owned Knorr’s ‘Dare to Try’ campaign was created in collaboration with IPG agencies MullenLowe, Weber Shandwick, R&CPMK, and Swamp Motel to underline that dishes may be delicious while also incorporating underutilised foods that represent more sustainable options.
Because of the high marketing costs associated with internet sales, DTC firms are increasingly finding value in selling items offline.
Kraft Heinz is collaborating with AB InBev to expand its presence in emerging markets through its BEES e-commerce platform.
Unilever-owned Knorr’s ‘Dare to Try’ campaign was created in collaboration with IPG agencies MullenLowe, Weber Shandwick, R&CPMK, and Swamp Motel to underline that dishes may be delicious while also incorporating underutilised foods that represent more sustainable options.
Because of the high marketing costs associated with internet sales, DTC firms are increasingly finding value in selling items offline.
Kraft Heinz is collaborating with AB InBev to expand its presence in emerging markets through its BEES e-commerce platform.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.
IndustryGeniuses team brings practical domain knowledge of working with 300+ tech startups and brands over the past decade.