Unilever-owned Knorr’s ‘Dare to Try’ campaign was created in collaboration with IPG agencies MullenLowe, Weber Shandwick, R&CPMK, and Swamp Motel to underline that dishes may be delicious while also incorporating underutilised foods that represent more sustainable options. The campaign brings together 11 content producers for a game of truth or dare in which Knorr discusses the realities of the consequences of food production and consumption on our ecosystems, such as how the food system is responsible for more than a third of all greenhouse gas emissions. Niek de Rooij, global masterbrand director at Knorr, said of the campaign: “On ‘World Eat For Good Day,’ we’re urging people throughout the globe to join us and dare to eat something new that is healthy for the earth.” The ongoing partnership between Knorr and influencers is designed to emphasise the planetary impact of our dietary choices to young people and drive behavioural change at an early age by showcasing tasty, resourceful, and sustainable ways of eating through several touchpoints before, during, and after the event.

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